"AI is a super tool, it's going to change the world for sure but it's a tool, not a creator. I think of it as a muse and PA rolled into one"
Today we're revisiting our interview with John Cole, Chief Customer Officer at Ezoic and former Naval officer, whose journey spans multiple successful ventures in publishing and ad tech.
From implementing "radical transparency" across teams to his methodical "test small, scale fast" approach, Cole offers concrete strategies that strip away innovation platitudes in favor of actionable frameworks.
Read more ➡️ link in bio!
What happens when a client wants to relaunch a campaign but the footage no longer fits the story? 🎬
For a recent project for Zerto, we combined studio-shot footage with digitally rebuilt assets to create an entirely refreshed content library!
That’s where creative problem-solving, VFX, and AI-driven workflows came together,extending the life of the campaign while opening up new creative directions.
We’re thrilled to announce Matt Wright as Global CEO of Synima!Â
Over the course of 15 years, Matt’s journey through the business has been defined by growth and leadership: from starting as an Assistant Producer, to building and leading our entire US production team. Now, Matt will be overseeing all offices as we move into the next phase of the company.Â
Having grown with Synima every step of the way, Matt has helped shape both our culture and the way we work globally. Fully invested in our team, our clients, and our creative ambitions, he will continue to play a central role in driving Synima forward.Â
We’re excited for what’s ahead under your leadership Matt!
Scene generation just got a whole lot quicker!⚡
Through combining traditional 3D animation with AI tools, it's now possible to evolve a simple greyscale into a fully realised scene... quickly, and with control.
Speed without compromise, powered by our team and our platform, AI Animation.
The focus is shifting beyond standalone AI tools toward something more meaningful: dependable production environments that can support creative output at scale.
Our partnership with AI Animation.com is positioned around this idea, helping bridge Synima's 25 years of production discipline with the latest AI innovation.
Learn more➡️link in bio!
Our partnership with AI Animation is built around a simple idea:Â
AI production isn’t just about tools, it’s about control, consistency, and expertise at scale ⚡
Find out what that means for the industry and enterprise teams ➡️ link in bio!
AI in production is evolving fast. But speed without structure doesn’t scale.Â
That’s why we’ve acquired a 50% stake of AI Animation, to bring production discipline to AI-driven media and accelerate enterprise AI production.Â
For enterprise teams, this means:Â
🔹 Scalable AI production inside a structured environmentÂ
🔹 Control over assets, IP and outputsÂ
🔹 Consistent creative at speed
Learn more about how we're shaping the future of AI production ➡️link in bio!
When iVisit Media asked us to document the FATAL FURY: City of the Wolves Times Square boxing event, we knew this wasn't going to be your typical production 🥊
🎬 Rooftop shots across NYC Â
📱 Ryan Garcia arriving in the Batmobile Â
🌆 Mike Tyson working the crowd Â
🎥 Our team racing between all five boroughsÂ
Our documentary crews captured a week of pure chaos and turned it into something cinematic. Sometimes the best stories happen when you're ready for anything.Â
Big love to iVisit Media for bringing the vision — and the fight — to Times Square 👊
Synima Senior Editor Tom Clark believes every story deserves respect, no matter how mundane or heavy it might seem. His approach combines technical mastery with cinematic inspiration and experimental influences to transform any brief into compelling content. Â
Our favorite tip from Tom? “Watch movies. Just watch movies. If you’re editing, watch movies with the sound off. Just watch all sorts of movies. Go see experimental stuff. Get weird.”
Behind the screens🎥
A few moments from one of our virtual production shoots, where story, lighting and real-time environments come together.
Here’s to a week of bold ideas💡💪
Great stories don’t come from tools alone.
They come from people who know how to use them.
At Synima, AI gives us speed and flexibility but the craft still comes from the producers, directors, editors and designers shaping every frame.
Human storytelling. That’s where the real work happens.
Behind every seamless production is a carefully orchestrated plan and a producer who knows how to navigate the unexpected.
Here's our top three strategies that keep our productions running smoothly, even when challenges arise.
