To accompany Banque Populaire's latest campaign on how the help and champion small business and their importance in local life all over France, we created a series of three FOOH in three major French cities.
Made in collaboration with @fool.ish
Once again it’s the most wonderful time of the year, and we couldn’t be more excited to finally be able to share what we have been cooking for McDonald’s Switzerland.
Introducing *drum roll*… The Golden Slide, an exciting mobile game where you get to play as Hamburglar barreling down mountains on your snowboard. Your goal is to catch as much McRaclette sandwiches as possible while avoiding obstacles.
Players have a whole month to climb the leaderboard and win insane prizes ranging from a car to family vacations, to make this holiday season really special.
Additional features like bonuses for playing from within a McDonald’s restaurant and unique timely events were implemented to maximise player. Retention and the infinite and generative nature of The Golden Slide makes this a fun experience each time they comeback to play.
Stay tuned for some making off content…
To close off our 5 year anniversary series, what better project than the one that almost (s/o PSG for the real first one) started it all: Global Pride Crossing in collaboration with We Are Social Singapore.
It took us over 300 hours of in game building, 3 Nintendo Switch consoles, a few blistered thumbs and a lot of sweat to create the an island for everyone to be able to celebrate Pride during the first lockdown.
From a giant rainbow flower field with over 1300 individual assets planted to an in game green screen studio for content production, this is a type of project that reflects what we do best at Swipe Back. A strong social and cultural insight, a thorough understanding of platforms to activate the most relevant one and a knack to find ways to produce incredible experiences even when the tools to do so do not exist yet.
Here’s to another 5 wonderful years. 🎉🎉🎉
We partnered with BNP Paribas to launch "Life Traveller," an innovative mobile game designed to educate teenagers on financial management through a narrative sci-fi adventure. 🚀
In "Life Traveller," players navigate parallel worlds, tackling real-life financial challenges such as payments, savings, and online scam prevention. Our goal is to provide a fun and interactive way for teenagers to learn essential money management skills.
We’re excited to announce the launch of the Swipe Back 2025 Gaming Report!
Designed to help brands navigate the ever-evolving world of Gaming Marketing, this report uncovers the latest trends, opportunities, and strategies to connect with audiences in this landscape.
Join us for a 90mn live session where we will share key insights, explore best practices, and answer all your questions. Link in bio.
For the release of the 3 Body Problem adaptation on Netflix we created a mysterious FOOH where you can see three suns in erratic orbit around one another… 🎬
@thelovieawards results are in for Divine, the AI Sommelier we created for Moët Hennessy.
3 Golds, 1 Silver, and we also won the inaugural Collaboration of the Year Award! 🏆🥇🥇🥇🥈 in the following categories:
Gold for Arts, Culture & Events in AI, Web3 & Experience
Gold for Best Art Direction in AI, Web3 & Experience
Gold for Best Partnership or Collaboration in AI, Web3 & Experience
Silver for Best use of AI & Machine Learning in Marketing, Advertising & PR
🎉🎉🎉 For our 5th anniversary we're going back in time and we'll be sharing some of our favorite projects over the years, to kick things off let's take a look back on the N26 virtual card campaign we created. 🎉🎉🎉
With the N26 Standard offer now being 100% digital, why bother with a physical card? To celebrate this new launch we created a card that morphs into clouds, water, smoke and glitter.
This campaign was visible in France, Spain, Italy, the UK & Germany, before going over to Brasil
We’re so excited to introduce the Inaugural Collaboration of the Year Award to @swipe.back and @moethennessy for their work “Moët Hennessy - Divine, AI Sommelier.”
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In addition to their Gold win in the AI Apps & Experiences: Best Partnership or Collaboration category, the work also earned Gold in AI Apps & Experiences: Arts, Culture & Events and AI Apps & Experiences: Best Art Direction and Silver in the Marketing, Advertising & PR: Best Use of AI & Machine Learning category.
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👉 Explore their innovative collaboration and meet all of this year's Winners at the link in our bio!
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Tonight we’ll be raising a toast, and we invite you to follow along from home as we share highlights in our Instagram Story from the Lovies Winner celebration in London 🫶🥂
To celebrate Halloween and the switch from spooky season to holiday spirit we created a series of playful visuals for N26.
This is one of the first AI powered production sessions we developed for our clients and part of our brand new social content offering.
