Swagychic

@swagychic

retail + wholesale, miami-based brand
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Weeks posts
Introducing: The Heirloom Edit 🤍 This collection was inspired by something very close to my heart — the dreamiest getting-ready morning with my best friends and family, set in a different era. Think soft light, timeless details, and that unmistakable Bridgerton feeling of romance, elegance, and sisterhood. I’ve always believed jewelry tells a story. And for me, this story was about creating a moment that felt classic, intimate, and unforgettable — like something meant to be passed down, remembered, and relived. The Heirloom Edit is centered around two of the most timeless natural stones: turquoise and mother of pearl — pieces designed to feel delicate, meaningful, and forever. This was my dream getting-ready morning brought to life behind the scenes… and now we get to share it with you. The Heirloom Edit drops tomorrow at 12 PM ✨
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1 month ago
'echoes of the desert' now live and available on our website.
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7 months ago
This is a little glimpse into the story of how Echoes of the Desert was born, inspired by warmth, freedom, and timeless beauty.
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3 months ago
Built by a mother & daughter 🤍 Made for yours Happy Mother’s Day
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7 days ago
last of spring before we switch it up
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10 days ago
the Heirloom Collection, but make it real life—me and my best friends, just having the most fun, being a little chaotic, and soaking in every second. nothing staged, just moments that end up meaning everything
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20 days ago
views from the office today, 🪲
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24 days ago
a few heirloom favorites… but tell me, which one feels like you? ✨🤍
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26 days ago
This past year, I’ve really been getting back into my creative side. Storytelling is something I’ve always loved, but lately I’ve just felt really inspired to actually bring it to life in a more real, intentional way. For this Heirloom shoot, I didn’t want it to just feel like a campaign. I wanted it to feel like a moment—very behind the scenes, very authentic, and tied to something really meaningful in my life. It was me, my best friends, my bridesmaids, just having fun, getting ready, and letting the whole day feel really natural and emotional in the best way. And it honestly reminded me that every moment is an opportunity to build your brand and tell your story. If you really believe in what you’re creating, people will feel that—and hopefully fall in love with it just as much as you do.
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1 month ago
office pov: scarabs in every shade
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1 month ago
the heirloom edit - pearl pieces, perfectly curated
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1 month ago
the dress is almost on her girls are getting ready around her and she’s adding the little heirloom pieces that make the moment feel like hers
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1 month ago