Susan Gatura

@susan_analytics

Founder @phoenixkeanalytics | Top 40Under40 2024 Helping businesses and individuals work smarter with data and AI | Consulting, training, analytics 🇰đŸ‡Ș
Followers
56.7k
Following
683
Account Insight
Score
41.44%
Index
Health Rate
%
Users Ratio
83:1
Weeks posts
If you see your business in this and your business has numbers that just don’t add up let me help you. Your data already knows where the problem is. We just help you hear it. One of my favourite projects at @phoenixkeanalytics #DataAnalytics #PhoenixKEAnalytics #KenyanBusiness #TheNumbersDontLie
2,897 81
1 month ago
Data centers are being built RIGHT NOW. Someone’s making a fortune. The question: Will Africans be cashing the cheques, or will we be the security guards watching someone else’s money? #DataCenters #DigitalAfrica #DataIsTheNewOil #TechInAfrica #AfricaRising #DigitalRevolution #FutureOfAfrica #TechTalk #InnovationAfrica #DigitalColonialism
15.6k 462
6 months ago
If you're new to our page or curious about what we do this is a good place to start. Phoenix Ke Analytics is a growing, human-first data community focused on learning, upskilling, and creating real career impact. In this post, we walk you through so you get to know us better. Which part of our journey aligns with yours or are you part of? #phoenixkeanalytics #dataanalytics #professionaldevelopment #africantech #analyticscommunity #datacommunitykenya
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10 months ago
You’ve always heard the adage “What gets measured gets done.” What does it mean to your business and your data? Hear Susan Gatura explain how revealing data can be and how it can save you a ton of money. Reach out to @susan_analytics and know what your numbers mean. Join us for the next conversation. 15th May. Link in bio.
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6 days ago
Safaricom just posted KSh 100 billion in profit. Everyone is clapping. I went looking for the questions nobody is asking. Some of what I found is very Swipe through and tell me in the comments which slide hit the hardest. What else can you add? #Safaricom #SafaricomKenya #MPESA #KenyaTech #PhoenixKEAnalytics
2,007 91
9 days ago
Nobody tells you that the job that almost didn’t happen is usually the one that changes everything. I walked in as the second choice, not technical, and figured it out in real time in front of real people. That experience is exactly why I built @phoenixkeanalytics - because I know what it feels like to be thrown into this space with no community, no roadmap, and no one to call. I didn’t have that. You do. #DataCareers #SelfTaught #DataAnalytics #AfricanTech #PhoenixKEAnalytics DataLeadership”
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9 days ago
The main panel is officially locked. 🔒 Meet Susan Gatura. Founder of Phoenix Ke Analytics, 2024 Top 40 Under 40, and a leading authority in Data and AI. When we talk about building a personal brand, we aren’t talking about chasing algorithms or guessing what works. We are talking about building a reputation that acts as a financial moat. Susan didn’t build a massive, highly-engaged community by accident—she engineered it by helping businesses and individuals work smarter. She is bringing that exact tactical, data-driven experience to the stage to show you how to turn your brand into a scalable asset. The blueprint is being handed over on June 27th at the iHub. To get your ticket,visit Crevia’s link in bio😎 #ownyourstory #creviasummit
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13 days ago
To every decision maker at Simbisa Kenya, I hope this finds you. Because the data is already telling you something. The question is whether anyone is listening. All numbers used in this analysis are from Simbisa Brands’ publicly available financial reports. #SimbisaKenya #DataStrategy #DataAnalytics #RetailAfrica #DataDrivenDecisions
594 32
13 days ago
Susan Gatura is a data leader and the Founder of @phoenixkeanalytics ; building pathways into the data space through community, mentorship, and practical learning. She knows what it takes to break into tech, and she is actively creating space for others to do the same. At the WITIA Creative Show 2026, she joins the panel to share her perspective on growth in the data space, the role of community, and what it truly takes to build a career in tech today. We are excited to have her. 8th May 2026 | Safari Park Hotel, Nairobi | 8:30 AM – 6:00 PM #witia2026 #witiacreativeshow2026 #womenintech #datainafrica #techcareers #digitalinclusion
55 0
17 days ago
Banks. Retailers. Telcos. Hospitals. Logistics companies. If your data tells a different story depending on who pulled it , you have a governance problem. And it’s costing you more than you think. @phoenixkeanalytics we deal with these problems everyday. Let us help you If you want to upskill in data governance we have a workshop coming up on july 18th. Link in bio to register! #DataGovernance #DataLeadership #CEOMindset #DataDriven #BusinessStrategy
2,190 27
17 days ago
You don’t need a “data background. You need to stop avoiding data. Finance, marketing, HR, operations, sales, founder
 it doesn’t matter. If your work touches numbers and you’re not fully confident in Excel, you’re leaving opportunities on the table. Most people aren’t bad at data. They were just never taught how to actually work with it. So they guess. They copy formulas. They stay quiet in meetings where numbers matter. We’ve seen that change. People who swore Excel wasn’t for them are now cleaning data, building dashboards, and actually explaining what the numbers mean. That’s the focus for Cohort 4: learn it, use it, own it. No technical background needed. Just willingness to stop sitting on the sidelines. Link in bio to register! #Excel #DataSkills #CareerGrowth #DigitalSkills
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18 days ago
Here is what I know now that I did not know then. Every single corporate client @phoenixkeanalytics has ever worked with came through exactly this kind of chaos. The follow up that felt embarrassing? That is the one that got the reply. The proposal I was convinced had died? It came back seven months later. The scope creep taught me how to write contracts that actually protect me. The late payments taught me to build a business that does not collapse while waiting for one finance department to get organised. B2B will humble you. It will test your patience in ways that nothing else does. But when it works it is worth every uncomfortable follow up, every proposal that went quiet, every WhatsApp message you said yes to when you should have said that is outside our scope. If you are in the middle of this right now and you feel like you are doing something wrong — you are not. This is just what it looks like before it starts to work. B2BSales #SmallBusinessKenya #FounderLife #PhoenixKEAnalytics #KenyaBusiness #Entrepreneurship
6,405 319
24 days ago