Most people think you have to sell thousands (or millions?) of copies to make any meaningful money from a book...but that’s a myth.
In my experience, the real money isn’t in one-time book sales—it’s in what you build around the work.
The real revenue driver from creative work is made on the back end: the products and services that readers buy into once they know, like, and trust you. It’s all in the followup game.
This is exactly the mindset innovators like
@nipseyhussle and
@ryanleslie have been preaching for years.
Ownership is everything.
The only way to build a sustainable business from your creative work is to create your own systems for collecting customer info, contacting them, and deepening the relationship over time.
That’s what Ryan has been focused on at
@superphone for over a decade. He even helped Nipsey launch one of the most successful DTC campaigns in music history called Proud2Pay, which was birthed from a desire to challenge record label dependency.
At
@newwavepress.co , we’re standing on the shoulders of giants. We’ve taken a page out of Nipsey and Ryan’s book by helping authors directly own the relationship with their readers—and because we also manufacture + ship our books in-house (not just print on demand), we also get customer information from Amazon, which is an absolute game changer.
I’d rather have 1,000 customers in my own database that I can contact on a anytime I want than 10,000 people who’ve purchased my work, but I cannot follow up with.
When you own the customer relationship, you own the income stream.
That’s it for today.
#TMC
PS: My team at New Wave Press is awarding a $250,000 Full Publishing, Marketing + Media Scholarship to one entrepreneur who’s ready to turn their expertise into a book that elevates their brand, drives high-ticket leads, and positions them as the authority in their industry.
Comment or DM “Scholarship” and I’ll be happy to send you the info to apply.
