What a pleasure to be speaking at @uxrotterdamconference in front of a great, enthusiastic audience. My topic of 'Pressure & Play' was the insight I learned from my career, but is also the foundation of how we work at Superlarge. I am proud to represent the studio to share this stories.
Legacy Archive sale of the collection of the late Michel de Boer. We hope to see you there! The sale will be held on Saturdays, October 25th and November 1st, from 12:00 PM to 6:00 PM. The venue is Elandstraat 77B, 2513GM The Hague.
We have always been captivated by the work of Studio Dumbar from the 80s to the present day. The posters from that era were almost so vibrant that they seemed to dance off the walls. Curated by Vincent van Baar and hosted by our founder Alvin Chan, we are thrilled to announce a Legacy Archive sale of the collection of the late Michel de Boer. We hope to see you there! The sale will be held on Saturdays, October 25th and November 1st, from 12:00 PM to 6:00 PM. The venue is Elandstraat 77B, 2513GM The Hague.
🚀 New Work — ASICS TOKYO Collection Retail Campaign
We channeled Tokyo’s vibrant colors, electrifying energy, and unstoppable pace into a premium global retail experience. By integrating campaign content seamlessly into stores worldwide, we created an immersive journey that matched the spirit of the collection itself.
Proud to bring this campaign to life — and even prouder of the impact it created.
#CreativeCampaign #RetailDesign #AgencyWork #TokyoCollection #InStoreActivation #Branding #asicsrunning #soundmindsoundbody
It was great to see our Global Tennis designs come to live in the ASICS Headquarters.❤️ #soundmindsoundbody #asicstennis #retaildesign #tennis🎾 #japaneseinspired #branding #sportstyle
MWS x PSG - it was fun to contribute to the energy at PSG House as part of the FIFA Club World Cup 🇫🇷⚽️🇺🇸 #eventdesign #activations #design #matchwornshirt #chaka2com #fifaclubworldcup
What an honor to design an interactive display for MatchWornShirt for PSG House during the FIFA Club World Cup. 🇫🇷🇺🇸⚽ Check out the full case on Superlarge.org
📸 Credits: PSG / Chaka2
#Football #Design #FIFAClubWorldCup2025 #LosAngeles #MatchWornShirt #PSG #Chaka2com
Performance meets Parisian cool. 🎾
We were thrilled to bring the ASICS x A.P.C. collaboration to life—blending high-performance tennis aesthetics with off-court style in immersive branded spaces and select retail environments.
To anchor the concept, we designed custom blue tennis balls featuring a fused logo—where the iconic ASICS spiral seamlessly spins into the A.P.C. “A.” These details became the heartbeat of the visual language.
From court to concept store.
Explore the full case at superlarge.org
#ASICSxAPC #retaildesign #brandexperience #tennisstyle #superlarge
✨ Reinventing Luxury for Buddha to Buddha ✨
A bold new era begins. 🖤💎 Buddha to Buddha entrusted us with redefining their retail experience, aligning with their transformative *‘Rebirth’* strategy. The result? A stunning, scalable, and modular design ready for a global stage.
Dive into the full case on:
#RetailReimagined #BuddhaToBuddha #LuxuryDesign #BrandTransformation #Superlarge
We had the privilege of collaborating with Polaroid to design a limited-edition workshop toolkit pack, crafted to educate and engage consumers in social photography stores across Europe. Let's go out and make beautiful memories! check out the full case on out site.
As 2024 comes to a close, we reflect with gratitude on a year filled with inspiring projects, meaningful collaborations, and exciting opportunities. On behalf of the entire Superlarge team, we extend our heartfelt thanks to our clients for their continued trust and to our suppliers for their unparalleled craft and dedication, which elevate our work to new heights.
Here’s to an even more creative and inspiring 2025! Wishing you all Happy Holidays and a joyful New Year!
Huge congratulations to Maria Verschoor on winning gold for the Dutch Field Hockey team! 🏅 We're incredibly proud to have worked with you—your champion spirit shined during our shoot, and now you’re officially on top of the world! 🌍🔥 #GoldMedal #Champion #Proud
Client:
ASICS Europe
Mike Verburg / Alex Solh
Art Direction
Superlarge
Creative Director: Alvin Chan @acsuperlarge
Art Director: Thijs Wehrmeijer @thijswehrmeijer
Project Manager: Chequita Eskak @chequita
Photography
Photographer: Mounir Raji @mounirraji
Digitech: Tom Bennink @digitechtom
Film:
DOP: Bart Martens @bartmartensdop
Gaffer: Bram van der Giessen @bramvandergiessen
Best Girl: Melissa Halmingh @melissahalmingh
AC: Gijs Bijl @Gijzy
Editing / Retouching
Agency: ATT Agency @allthesethingsagency
