Client: Sunlight Laundry Soap Bar
Title: Ichebetyu goes a long way.
Art Director: Sebastian Dupper
Copywriter: Rene Robinson
When it comes to the last piece of Sunlight Soap, it becomes hard to handle and many South Africans call this last piece “ichebetyu” meaning “little piece” but this is not where the Sunlight Bar ends. Ichebetyu goes a long way.
Client: Sunlight Laundry Soap Bar
Title: Ichebetyu goes a long way.
Art Director: Sebastian Dupper
Copywriter: Rene Robinson
The ichebetyu bin trades the hard to handle piece of soap for airtime and a chance for you to vote for the community you believe needs cleaning.
Client: Sunlight Laundry Soap Bar
Title: Ichebetyu goes a long way.
Art Director: Sebastian Dupper
Copywriter: Rene Robinson
The clean up used all the donated ichebetyus and cleaned the dirtiest parts of communities with the most votes.
Client: Sunlight Laundry Soap Bar
Title: Ichebetyu goes a long way.
Art Director: Sebastian Dupper
Copywriter: Rene Robinson
The first of its kind, a weathering billboard imitating the life of a Sunlight bar using winter rainfall to slowly but surely weather the Sunlight Soap display which resulted in a constant reminder of the campaign.
Client: Sunlight Laundry Soap Bar
Title: Ichebetyu goes a long way.
Art Director: Sebastian Dupper
Copywriter: Rene Robinson
This interactive campaign was rolled out across multiple touch points, including, resealable ichebetyu packaging, a ichebetyu donation bin, airtime vouchers, a weathering billboard and a community clean up. When we come together, ichebetyu really does go a long way.
Client: Sunlight Laundry Soap Bar
Title: Ichebetyu goes a long way.
Art Director: Sebastian Dupper
Copywriter: Rene Robinson
Swipe through the carrousel to see how far an Ichebetyu goes if we collect them and form new bars of soap to create brighter communities and a brighter future. #ichebetyugoesalongway
Client: Spotify
Title: Tuners by Spotify
Art Director: Sebastian Dupper
Art Director: @mayde_est2020
Art Director: @eaf_s23
Are you sick of listening to the radio
like this: sccchhhgghcchhh,
like this: hopping between stations
like this, just missed the news? wait another hour,
like this: same song stuck on repeat,
and like this: mindless chit-chatting.
Switch to Your Daily Drive by Spotify to have a smooth commute to and from work each day.
Client: Spotify
Title: Tuners by Spotify
Art Director: Sebastian Dupper
Art Director: @mayde_est2020
Art Director: @eaf_s23
Commuters aren’t listening to Spotify while driving because they are stuck in the habit of listening to the radio.
Tuners by Spotify doesn’t change listeners behaviour, it rather adapts it by allowing people to tune in to Your Daily Drive via your radio.
Client: Dekra Automotive South Africa & The City of Cape Town
Title: #MyTaxisJustLikeYours
Art Director: Sebastian Dupper
Audio: @judahtrinity
A broadcasted message was aired on social media and YouTube whereby a group of local South African rappers called @judahtrinity created a modern version of the nursery rhyme, “The Wheels on the bus go…” The video depicts a taxi going in for a pit stop at Dekra Automotive, and receiving a roadworthy certificate.
Client: Dekra Automotive South Africa & The City of Cape Town
Title: #MyTaxisJustLikeYours
Art Director: Sebastian Dupper
Following the nursery rhyme, “The Wheels on the bus go…” Posters we’re designed to follow the same jingle but replace the word “bus” with “taxi” so emphasise that roadworthied taxis are just like roadworthied cars.
Posters were placed at selected petrol stations and along popular commuting routes whereby there was tension between taxis and private motor vehicles.
Client: Dekra Automotive South Africa & The City of Cape Town
Title: #MyTaxisJustLikeYours
Art Director: Sebastian Dupper
Roadworthied Taxis will be given rear windscreen covers to promote the initiative and encourage further engagement.
