SuperCircle

Earth Day. Today and every day. Last week, our co-founders @chloamarie & @stuartahlum were in Washington. Textile recycling policy, waste management, R&D investment, onshoring — pushing for the policy and infrastructure that turns fashion’s waste problem into an economic opportunity. The conversation is changing.

SuperCircle, a New York–based startup, has raised $24M in Series A funding to turn retail’s textile waste into a profitable, AI-driven operation. Founded and led by CEO Chloe Songer, the company provides a full-stack platform that analyzes unsold, returned, or damaged textiles and routes them to the best reuse or recycling options, converting what was once a cost into revenue. Partnering with brands like J.Crew, GUESS, and Reformation, SuperCircle leverages AI to create digital twins of garments, optimize recycling, and open new revenue streams, all while reducing landfill waste. The new capital, led by Foundry with participation from BBG Ventures, Renewal Fund, and Elemental Impact, will expand the platform’s technology, supply chain integrations, and retail partnerships. FOUNDER: Chloe Songer INVESTORS: Foundry, BBG Ventures, Renewal Fund & Elemental Impact ROUND: Series A AMOUNT: $24,000,000 HQ: #NewYork #NY #NewYorkCity #NYC #VentureCapital #SuperCircle #ChloeSonger #Foundry #BBGVentures #RenewalFund #ElementalImpact #TradedVC

Big news at SuperCircle 🚀 We’ve raised a $24M Series A to scale retail’s waste management operating system — the full-stack, AI-powered infrastructure enabling profitable, compliant, and traceable next-life outcomes at scale. Retail is facing a structural end-of-life reckoning: $163B in unsold inventory wasted each year, and 85%+ of textiles still landfilled. SuperCircle was built to change that. With 75+ brand partners, we’ve already diverted 6M+ textiles from landfill — and we’re on a bold path to 1B+ by 2030. This is the operating system powering retail’s circular future. And we’re just getting started. Huge thank you to WWD, Sourcing Journal, Tech Funding News & more for covering this milestone. 🤍♻️

Your old swim deserves a second life. Through Second-Life Swim with J.Crew, you can recycle pre-loved swimwear from any brand by mail or drop off at any J.Crew store nationwide. For every item you recycle, you’ll earn $5 in J.Crew credit toward something new. Together, we’re keeping textiles out of landfill and building a future where nothing goes to waste — one swimsuit at a time. Get started at jcrew.supercircle.world

Your old shoes aren't trash and we're on a mission to prove it. We’ve teamed up with @vans to keep your pre-loved shoes out of landfill and give them a second life — rewarding you with $10 off your next pair. Drop off any worn-out shoes (any brand, any condition) at select VANS stores. We’ll handle the recycling. You get rewarded. ♻️ Nothing to landfill 💰 $10 off fresh VANS 📍 Find a drop-off near you via our link in bio or head to vans.supercircle.world #SuperCircle #VANS #RecyclingProgram #CircularFashion #SneakerRecycle #SustainableStyle #NothingToLandfill

Sign the pledge! 💚 Come by the store this Sunday to recycle your pieces! ✨ How it works: 1. Sign the pledge to commit to sending no clothes to landfill! Linked in our bio. 2. Clean out your closet and lend what you love on Pickle! 3. Recycle IRL at the store (21 8th ave) this Sunday from 11 am to 3 pm! 4. Recycle online (link in bio)! Available till April 28th! #sustainablefashion #recycle

Recycle your clothing on your moving day with UNIQLO, Piece of Cake Moving and SuperCircle. Moving is a fresh start—why not give your clothes one too? This Earth Month we have come together to make it easier than ever to reduce clothing waste with our UNtrash It program. Here is how it works, @marciax3nyc shares how easy it is to UnTrash It with Piece of Cake on their moving day!  How It Works  1️⃣ Book your move with Piece of Cake Moving & Storage, and in the month of April 2025 you’ll receive 4 UNtrash It Bags to “pack it forward” on your Piece of Cake moving day.  2️⃣ Fill the bags with clean clothes you no longer wear and hand them to your moving crew. 3️⃣ We’ll deliver them to the RE.UNIQLO program, powered by SuperCircle, where they’ll be sorted, upcycled, donated, or recycled into new materials. 4️⃣ Your clothes get a second life—nothing goes to waste!  5️⃣ Only place laundered clothes and textiles in the bags, no shoes, no costumes, no underwear, no food, wet items or perishable items.  Not Moving? You Can Still UNtrash It! Drop off your unwanted clothes at any UNIQLO store’s UNtrash It bin nationwide—no bag required! #UNIQLO #UNIQLOUSA #UNtrashIt #pieceofcakemoving #movingday #Recycle #EarthMonth

In April, UNIQLO, Piece of Cake Moving & Storage, and SuperCircle are making it easy to give unwanted clothing a second life in a first of its kind textile recycling partnership - Untrash It. Our “UNtrash It” partnership makes it simple to responsibly recycle clothes at a key life moment - your moving day. With Piece of Cake Moving’s services, UNIQLO’s in-store collection program, RE.UNIQLO, and SuperCircle’s advanced textile sorting and recycling infrastructure, UNtrash It makes it easy to keep your clothes out of landfills. Moving soon? Book your move with Piece of Cake Moving & Storage and pack your unwanted clothing in our UNtrash It Bag(s) during your moving day, then hand them to your Piece of Cake Moving crew to be recycled. Not Moving? You can still donate your clothes at any UNIQLO store nationwide using designated RE.UNIQLO bins. #UNIQLO #UNIQLOUSA #UNtrashIt #Pieceofcakemoving #movingday #Recycle #EarthMonth

Imagination and science are coming together to make our homes, communities, and planet more sustainable places to live. Teach for All is a global network of leaders and changemakers shaping a better world through education. Glacier is developing robots to help recycling facilities better sort waste, reduce pollution, and conserve natural resources. The Barbados + XQ partnership is revolutionizing high school education with climate-resilient schools and climate-forward architectural design. SuperCircle works to eliminate textile waste by diverting millions of garments from landfills and recycling them for a second life. You have a few more hours to meet these innovators and entrepreneurs at #ClimateScienceFair on the High Line!

We are so grateful for everyone who came to chat with us and @thousand_fell about Circularity in Context and last night! It was a beautiful and inspiring evening full of solutions to fashion’s waste crisis, moderated by the fabulous @hilliaryb from @yourcircleoffriends We’re thrilled to continue the collaboration with Thousand Fell and @supercircle.world ! All month long you can now drop off your pre-loved textiles and shoes from any brand at the HYER GOODS shop in NYC’s West Village. We’ll work with SuperCircle to recycle them and keep them in circulation, and you’ll receive 10% off your purchase in store as our ways of saying thanks for participating in the circular economy. Once again– thank you everyone! Much more events and conversations to come! 🤍

Everything starts at home 🏡💚 #ClimateScienceFair’s Home zone is a place to explore how imagination and science come together to make our dwellings and planet more sustainable. Join Emerson Collective on the @highlinenyc to meet entrepreneurs and innovators behind the science of the future—from AI-powered robotics keeping plastic from landfills, to textile recycling running a circular journey for your clothing, to building the tools that electrify homes and save money, and beyond. Join us in NYC to meet with and learn from exhibitors like Glacier, SuperCircle, Conduit Tech, Kelvin, and Teach For All who are showing us that big, bold, optimistic climate ideas aren’t just possible, they’re already happening. Climate Science Fair is free and open to all from 10a - 7p on the High Line at 14th, Sept 21-23 St. Learn more via the link in our bio!