From Y2K runways to real-world rebellion - @babyphat by @kimoraleesimmons defined what it meant to be unapologetically seen.
Two decades later, Sumwon Studios joins a partnership that will translate that legacy with a nod to the past but moving entirely forward.
đź”— Click the link in our bio to shop the collection live now
Future-proof, culture-first. Sumwon Studios is the global house reshaping fashion—Missguided, SUMWON, Aiirz & Kizn are only the beginning.
This is the collective. If you get it, you’re already with us.
@balr 🤝🏽 Sumwon Studios
Born from football. Built on culture. Loved worldwide and now their legacy enters into a new era.
We’re here to redefine what it means to be a global fashion group - one brand, one revolution at a time.
Same DNA. New rules. The BALR. comeback starts SS26, powered by our on-demand system for sharper drops and a global reach.
