Some news we've been sitting on for a minute... @surfandsandlaguna has officially joined the Summerside roster, and we could not be more excited!!!
We've actually been working with their Food & Beverage team over at @splashes_restaurant since August, and getting to know that side of the property only made us more excited about taking on the resort itself. And if you know Laguna Beach, you know Surf & Sand. The waves are literally breaking 25 feet below the rooms and Splashes has one of the best ocean views in California. They just wrapped a multi-million dollar property-wide transformation, and the awards shelf is doing a lot of heavy lifting lately:
- A 2025 Travel + Leisure Top 500 Hotels nod.
- Splashes' named Best Hotel Restaurant
- Historic Hotels of America Awards of Excellence nominee two years running.
and The list is only just starting...
This is the kind of property you dream about working with, and we genuinely cannot wait to start telling their story.
Welcome to the family, Surf & Sand!
Not even SKY is the limit over here.
Skylar officially walked across the stage at Northwood University with both her Bachelor's in Business Admin and her MBA in hand!
Four years.
Two degrees.
One incredibly impressive human.
Watching her juggle grad school on top of everything she pours into our clients has been nothing short of inspiring. The hustle is unmatched, the talent is real, and the future is very, very bright.
Congratulations, Sky. You earned every bit of this. 🎓 WE LOVE YOU!
New Orleans, we just can't stay away.💛💚💜 🎺
We're so excited to welcome @nopsihotel to the Summerside family! There's something special about a hotel with this much history and personality, and we can't wait to help tell its story across social.
More to come very soon. In the meantime, if you're in NOLA, go say hi to the team at NOPSI and grab a drink at Above the Grid while you're at it.
Truly so grateful to be partnering with this team!
Winter may be over but we can't leave the season behind completely without a recap to our trip to Jackson, WY last month to shoot for two stunning properties:
@thelodgeatjh@thewyominginn
We're booking up this summer for lifestyle shoots, and not just for our social clients! Our photoshoots are for any property, any team, anywhere.
Reach out to book yours: [email protected]
brb, the Summerside team OOO on Summer Break!
We don't do "Spring" around here and well, taking the entire team on a retreat in actual summer is a little crazy since that's peak season for our clients. So.... April Summer Break it is!
The team is heading to LA for Canva Create, a little team bonding and a lot of sunshine. We'll be back next week after we're refreshed, rejuvenated, and a little tanner. ✌️
When we're creating hospitality brands, one of the things we obsess over is finding (or creating!) the perfect font. Here are some of our favorites recently!
We have some exciting news to share!! 🎉🎉🎉
Summerside Creative has been named a finalist for Best Use of Social Media for Food & Drink at the 2026 Global Social Media Awards for our work with Splashes at Surf & Sand Laguna Beach and JC Resorts.
Our campaign, "From Launch to Leading: A Social-First Dining Transformation," earned a spot on the global shortlist alongside brands like McDonald's, Arizona Tea, Deliveroo, Kerrygold, Jameson, and Tesco, and agencies including dentsu, Coolr, and FABRIC SOCIAL.
Let me say that again. A boutique hospitality agency from the US is standing next to McDonald's and Jameson on a global awards stage. That is not lost on me. 🤯
This nomination is proof that big results do not require a big agency. It takes a team that genuinely cares, a client willing to trust the process, and a strategy built to perform. Splashes gave us the canvas to build something special from the ground up, and seeing that work recognized internationally is such a meaningful milestone for our small but mighty team.
Winners will be announced on April 29 and we are keeping everything crossed until then. 🤞
Somewhere out there, a very tired GM is explaining their brand to a vendor for the fifth time this year.
This one's for them.
Summerside officially offers brand strategy, brand design, rebranding services, and more, alongside everything you already know us for.
Why? Because your brand and your marketing should probably know each other. And if you don't know why that's important, it's probably the right time to schedule a call with us.
Link in bio to learn more about what we're offering to take your brand to the next level.
Here's something most hotels get wrong about their photo shoots: they treat every shot the same.
But amenity photography and experience photography? Two totally different jobs.
Amenity photos answer the "what do I get?" question.
Think: the room, the pool, the lobby. The practical stuff guests want to see before they book.
Experience photos make someone feel something. That golden hour cocktail on the rooftop. The couple laughing at dinner. The moments that make a guest think "I need to be there."
You need both.
But knowing when and where to use each one is what separates a good content strategy from a great one.
Swipe to see both in action and when to use each 👉
