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Su-Mae Chia

@sumaehdi

Mama of 3 boys: Little Chicky 🐣 Little Eggy 🍆 & Ninja Bean 🥷🏻🫘 Ex-lawyer 👩🏻‍💻 Founder of B/SKIN (@bskin_asia / @bskin_id ) 🧖🏻‍♀️
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Weeks posts
More than ten years ago, I left law and started a skincare brand without any background in beauty. I figured things out as I went along. I learned about labs, ingredients, factories, and regulations. My first website sounded more like a set of T&Cs than something anyone would want to read. Over time, life forced me to rethink everything. In 2020, I gave birth to my first son. He was diagnosed with Dup15Q, a rare genetic condition. He has autism, developmental delays, low muscle tone, and is non-speaking. Suddenly my days were filled with therapy sessions, doctor visits, and school runs, all while trying to keep my business going. Over the next few years, I also went through three miscarriages. Each one was heartbreaking and left me physically drained. Those years made me rethink what balance really means. I don’t enjoy complicated routines or layering endless serums. For a long time, I worried that made me an imposter in this industry. But now, I see that’s actually my strength. As a mom and entrepreneur constantly juggling a million things, I craved skincare that was simple but genuinely worked. I also wanted to know what I put on my skin wouldn’t mess with my hormones. So I rebuilt my brand from scratch, making those priorities the heart of everything. With everything I do at B/SKIN, I ask myself this one question: Does this really support real women living real lives? That’s what being an Impact Maker means to me. It’s not about being loud. Rather, it’s about being authentic and making life a little easier for someone else. 🤍 If you’re curious, you can explore what I’ve created at . Sixty voices, one movement: women designing their identities and shaping the future. #CRIBIWD2026 ❤️ @crib_society 👗 @chellosg 📸 @juanmoleyfotologue 💄@cledepeaubeaute 🪮 @paletteincmakeup #CleDePeauBeauteSingapore #CPBCollective
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2 months ago
We are raw, emotional and exhausted. But we also feel held, seen, heard and understood. 💙 #dup15qsyndrome #dup15qalliance
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9 months ago
I usually keep my reflections and resolutions private, but 2023 feels like it’s going to be a year of growth and breakthroughs. Not many of you know, but in the last quarter of 2021, Little Chicky was diagnosed with a rare genetic disorder, Dup15q. It’s a neurodevelopmental disorder caused by a partial duplication of chromosome 15. This in turn causes conditions like global developmental delay, autism, intellectual disability, low muscle tone, epilepsy, poor fine and gross motor skills and the list goes on. We’ve deliberately kept his condition off social media for several reasons. The first - we didn’t want Little Chicky’s entire identity to be reduced to him being just a ‘kid with special needs’. He is so much more than his diagnosis. Second - it took us quite a while to come to terms with his condition. @bryan6789 and I have needed time to embrace our unique, new normal. This has meant accepting that some of the dreams we had for our little family can still exist (raising a child filled with love and compassion for others), some we’ll need to adapt (zipping down ski slopes and diving as a family) and some we’ll simply need to let go of. @bryan6789 and I have both cried with heartbreak, mourned the life we thought we would have, marvelled at the blessings showered on us and laughed when things just got too overwhelmingly ridiculous. On the days the going gets tough, we ask ourselves - given a choice, would we want to swap Little Chicky for another high-functioning, neurotypical, ‘perfect’ (in the eyes of society) child? And the answer, no matter how rough a day it’s been, is always…. no. To our precious Little Chicky, with all your funny quirks and huge (at times overly aggressive) hugs - you’ve gone through so much more than most kids your age. May we always treasure every moment we get to spend with you and continue to learn from your resilience, strength, childlike wonder and pure unadulterated joy. We’re so blessed to be stepping into 2023 with you. ❤️
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3 years ago
Happy 6th birthday Chicky my love. 🎂
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1 month ago
Happy CNY! Multiple steamboats, yushengs, outfit changes, angpows, orange exchanges, and lucky draw wins all crammed into a few chaotic, action-packed days. 🐎🧧
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3 months ago
What season are you at? 🌱☀️🍂❄️ Colour Analysis showed me what colours best suit me, internal analysis showed me what I’ve been avoiding 🫣 🌏Common associations each season has with personal growth: 🌸 Spring: Plant the seeds of new habits ☀️ Summer: Step boldly into your light 🍂 Autumn: Let go of what no longer serves ❄️ Winter: Rest, reset and rise stronger Every season has a purpose. We can’t skip any to reach the next. In great Mother Nature’s infinite wisdom, we have to figure our way through each of them 🌿✨ Knowing which season we’re at and which one we are most scared of is helpful to prepare 👩🏻‍🌾 Big congratulations to @bskin_asia @sumaehdi for this beautiful brand launch, @thisisstateproperty for your gorgeous creations and @jenny_qianyi @palettepro_sg for revealing my face shape! 😘
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3 months ago
B/SKIN x State Property | All About Hue - A beautifully curated afternoon shaped by colour, creativity and local talent 🇸🇬 @ararielle @bananafishh and I spent the afternoon learning about our colour seasons, skin tones and face shapes from Jenny - co-founder of @palettepro_sg , discovering and trying on @bskin_asia ’s new liquid blush, and admiring beautiful and hard to resist pieces by @thisisstateproperty ✨ As co-founders of @triathelabel , collaborations like this remind us why the local Singapore brand community matters so much. Thank you @sumaehdi for inviting us. We truly had the best time! And congratulations on the rebranding of B/SKIN 🎉 . . . #singapore #singaporebrands #supportlocalsg #igsg #shopsingapore
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3 months ago
Blessed Christmas from our newly minted family of five. Christmas is my favourite time of the year, though the reality is parts of it can be very challenging and tricky for us. Managing Chicky and his sensitivity to sounds, crowds and other triggers is getting more and more difficult each year, but we press on. No perfect family Christmas photo for our imperfect little family but we love these three kiddos we’ve been blessed with 💕
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4 months ago
We’ve survived 5 weeks 🙌🏻
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5 months ago
Welcoming baby Ninja Bean to our family 🥷🏻🫘🥹 There’s so much to say about our pregnancy journey which has been fraught with highs and lows but we’re just grateful that our little bean is here safe and sound with his whopping 90th percentile head 😂 We kept his gender under wraps the entire 9 months because there were some high stakes bets going on. Sad to say Little Eggy lost his bet and now has to feed @bryan6789 ’s fish for 2 months straight to make back the $2 he had in his piggy bank 😂 Finally, Bryan was really hoping for a girl so we brought Ninja Bean home from the hospital dressed as Little Bo Beep 🤷‍♀️
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6 months ago
Some journeys change you forever… My apologies to everyone on Bus 32 who had BUSSSSSSS!!!! yelled in their ears for 20mins. #Eggy’sFirstBusRide
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9 months ago
✨ Just keep going ✨ Ten years of @bskin_id and @bskin_asia
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11 months ago