For the past year, we’ve collaborated with @pushwithus , a premium functional nutrition brand, on the evolution of the brand across identity, packaging, web and brand collateral.
The packaging system was designed around clarity and presence. Through minimal compositions, precise typography and subtle materiality, we created an almost editorial presence that allows the products to speak quietly, but confidently.
That same thinking shaped the product naming and information hierarchy. Rather than reducing each supplement to a single hero ingredient, we built the system around the intended outcome of each formulation, recognising that every product combines multiple active ingredients into something more thoughtful and effective than the standard category approach.
We developed names like Focus, Flow and Drive to communicate the effect, mindset and ritual surrounding the product, while the supporting line and ingredient structure remain clear and transparent about what each formulation does and contains.
Because PUSH is not only about the product itself, but about the person someone becomes through using it.
Photography by @stigdeblock .
De nieuwe wind verdient ook een nieuw logo. Samen met @marnixandally & @suf.studio werkten we twee jaar geleden een nieuwe branding uit voor Fashion Fever. Twee spelers die mode ademen. Niet zomaar een nieuw logo maar een vibe die past bij wat we willen neerzetten. Met Marnix & Ally deden we het strategisch traject, SUF Studio werkte op basis daarvan de visuele identiteit uit. Vanaf het eerste moment was ik verliefd op het beeld dat ze brachten. Nu we de twee merken, Fashion Fever en We Love Belgian Brands samen brengen, was de vraag dan ook: Wat met de branding? Voor mij was het snel duidelijk. De missie, de onderliggende waarden, de strategie blijft hetzelfde en dus klopt het ook volledig om de visuele identiteit van Fashion Fever toe te passen op We Love Belgian Brands als overkoepeld merk.
Kleine pitch ook ineens om altijd merkstrategie boven mooie visuals te zetten. Want een goede strategie is altijd de meest duurzame keuze en dat ondervind ik nu ook terug. Thank God dat we twee jaar geleden die keuze maakten om vanuit merkstrategie te vertrekken of ik had opnieuw kunnen beginnen. Let’s be honest, als groeiend merk zijn dat investeringen die je liever maar 1 keer maakt en enkel als het echt nodig is.
x Lien
#welovebelgianbrands #branding #merkstrategie
A look back at 2025.
A year of building brands, meaningful connections, and our studio.
37 projects developed, 8 partnerships formed, a team grown to 4, and a new place @silversquare.eu to work from.
Grateful for all the people involved, and set on building what comes next, together, into 2026.
Workshop on post-production with students of Project NL at @theberlage , TU Delft.
Through the medium of the leporello, layout was treated as an architectural system, focusing on sequence, hierarchy, rhythm, and the unfolding of arguments across folds.
#architecture #architecturaldrawing #architecturalrepresentation #layoutdesign #tudelft
A new digital home for Tecro & Krea Architects, crafted to feel editorial, dynamic, and distinctly their own.
Designed by @studio.ssnn and built by @suf.studio .
The experience opens with a refined logo animation, introducing an interface defined by considered interactions and a clear visual structure. Across the website, animated transitions, layered interactions, and refined indicators create a cohesive and engaging rhythm.
Content unfolds in thoughtful sequences, gradually revealing the firm’s expertise through project presentations, interactive moments, and editorial highlights. Each layer builds upon the next, forming a clear and intentional narrative flow throughout the website.
Discover it on tecrokrea.be
#webdesign #webdevelopment #brandidentity #digitaldesign #designstudios #creativestudios #architecturedesign #interiorarchitecture #designportfolio #brandexperience #interactivedesign #uxdesign #uiux #editorialdesign #visualdesign #websitelaunch #designinspiration #madeinbelgium #designagency
Refuge Thonon, Antwerp
A 1960s apartment reimagined through a bold interplay of colour, texture, material and time.
A holistic colour concept, guided by Le Corbusier’s Polychromie architecturale, anchors the home and sets its rhythm, while exposed concrete, dark wood and expressive tilework give each room its own atmosphere.
From ivory calm to the deep bleu outremer and warm ocre rouge, the interior unfolds as a sequence of spaces that honour the past while embracing a vivid, contemporary spirit.
@jung.group@keim_be@les_couleurs_le_corbusier@cnc_invest@kludi@mullervanseveren@valerie_objects@haydesign@haybelgium@alape_official
#interiorarchitecture #belgiandesign #antwerpdesign #apartmentrenovation #midcenturyrenovation #contemporaryinteriors #colordrivendesign #materialityindesign #concreteinteriors #darkwoodinteriors #tiledesign #lecorbusiercolors #polychromiearchitecturale #designdetails #interiorinspiration #lecorbusier
Meet the EMMER Orange Wine Barrel Sour by @thebeersteward . A session sour aged in Vino de Naranja de Huelva barrels, where sweet sherry and local orange peels rested for six months. The design mirrors that character: a metallic orange shifting into the natural aluminum finish and back again, bright yet subtle, wrapped in minimal typography and a bold wordmark.
It is one piece of a wider visual system we designed: a family of cans and bottles built around confident typography and soft color gradients that express the personality of each beer. A consistent system and a distinct expression for every brew.
Visual by @r.reneta.ivanova
#beerdesign #beercanart #canbranding #packagingdesign #beveragebranding #labeldesign #craftbeerstagram #craftbeerdesign #beerculture #beerstagram #graphicdesignstudio #branddesigners #identitydesign #productdesigninspiration #designedineurope
SU—F is more than our name. It’s our promise and philosophy.
From Strategy and Utility to enduring Form: a simple expression that guides how we design, build, and refine brands.
Grounded in long-standing design thinking, our work draws from principles that have shaped architects and makers for centuries. We balance structure and utility to arrive at form that is intentional, resilient, and refined.
Each step in our process reinforces the next. Insight informs structure, structure builds utility, and utility resolves into form.
The result: brands built with clarity, purpose, and longevity.
#branding #branddesign #brandidentity #designstudio #brandstrategy
#identitydesign #strategicdesign #designthinking #designsystem #minimalbranding
#designphilosophy #architectureinspired #visualsystems #intentionaldesign #designforlongevity
TEDŌ is a Paris-based gallery dedicated to bringing Japanese craftsmanship into a contemporary art context.
The branding is built on the dialogue between tradition and modernity, pairing the handmade, functional refinement of craft with the minimal, curated atmosphere of an art gallery. The visual identity reflects this balance through calm clarity, muted tactility and a quietly poetic tone.
The logo draws from the simplicity of modern gallery aesthetics while subtly echoing Japanese calligraphic balance, resulting in a wordmark that is understated, precise and culturally grounded.
The layout system is shaped by a structural frame: a set of cuts and openings that determine where text can live. Once the image is placed, the frame is cut from it, allowing text to interact with the artwork through gentle revealing and concealing, creating depth, rhythm and a consistent visual language.
A serene yet intentional identity, designed to let craftsmanship speak with presence and clarity.
#branding #visualidentity #identitydesign #gallerybranding #designstudio #branddesign #artdirection #posterdesign #japanesecraft #contemporarycraft #brandstrategy #minimaldesign #graphicdesign #designinspiration
Archive — In 2020, we designed and built the online identity and website for Amsterdam-based carpenter @klaasvanlaatum . The result is a compact and distinctive online experience that remains fully operational and visually aligned with his work today.
The website introduces a unique way of navigating and exploring Klaas’s practice. A three-dimensional project list, created through varying scroll speeds, adds depth and a sense of craftsmanship to the digital environment. Sliding pop-up details, layered hover states and a custom image carousel create subtle moments of interaction, while transitional animations provide a tactile sense of movement.
Despite its dynamic nature, the website is easy to manage. A practical and enduring tool that continues to support his studio.
Crafted using GT Cinetype by @grillitype .
Explore the website at klaasvanlaatum.nl
#webdesign #webdevelopment #designstudio #digitaldesign #interactiondesign #uidesign #uxdesign #creativecoding #brandingstudio #portfolioinspiration #amsterdamcreatives #craftsmanship #carpentrydesign #madeinamsterdam #studioportfolio #websitedesigners #graphicdesigncommunity #designinspiration
LIEN is a Nordic bistro in Kontich shaped by purity, simplicity and seasonality.
The visual identity begins with a single ingredient: dill. A herb that embodies the local, refined, natural and warm essence of Nordic cuisine.
From this starting point, we created a distinctive brand symbol, an organic pattern and a balanced, elegant wordmark. Each application reflects the same calm and serene atmosphere.
An identity that feels quiet yet characterful. Simple, pure and refined, much like the dishes served at @lien.nordicbistro .
Book your table: lien.be
#branding #branddesign #visualidentity #identitydesign #brandingstudio #designstudio #nordicdesign #restaurantbranding #bistrodesign #hospitalitybranding #graphicdesign #brandstrategy #logodesign #artdirection #designinspiration
