@hyroxworld I have an idea
Questo progetto nasce da un sogno: trasformare la fatica, la disciplina e la ricerca del limite in un’estetica riconoscibile.
@sub60elite è un simbolo di chi vive lo sport come identità, di chi corre verso l’eccellenza e pretende il massimo da sé stesso.
Un mix tra moda, performance e cultura sportiva globale, ispirato agli atleti che alzano l’asticella ogni giorno.
Un linguaggio visivo che racconta un lifestyle, una visione, una community e una mentalità.
This project was born from a dream: turning effort, discipline and the pursuit of the limit into a distinct aesthetic.
@sub60elite stands for those who live sport as identity, who chase excellence and demand the best from themselves.
A blend of fashion, performance and global sports culture, inspired by athletes who push higher every single day.
A visual language shaped by lifestyle, vision, community and mentality.
Concept & Creative Direction: by me (Jacopo Ungarelli)
AI Production: WAN 2.5
Models, Styling, Make-up, Lighting, Set & Location: by me
Editing & Final Cut: by me
Brand:
@sub60elite
@hyroxitalia @hyrox @sub60elite
#Sub60Elite #Hyrox #HyroxItalia #EliteAthletes #AIcreative #PerformanceAesthetics #SportFashion #Sub60 #HybridTraining #CreativeDirection
