Samantha the Style Editor 💥

She came to me with a solid business, good income, plenty of experience - but visuals that were the same as every other coach in her industry. She had all the ‘What You’re Supposed to Have as a Coach’ imagery and frameworks - the ‘holding a cup of coffee in a knit, smiling at the camera’ photo. And she also had a good sense of style. No floordrobe, no struggle energy. She wasn’t looking to be rescued - she was looking to blow 2025 the f*ck up. We didn’t go out and buy hundreds of new clothes. We: 🔥 Re-aligned her identity as a thought leader 🔥 Reframed her visual content to match her message 🔥 Styled her for the version of her brand she actually wanted to grow All her launches since then - SOLD OUT. And in a market full of smart, excellent, values-led women… the one who looks like the expert gets the first call. Your brand isn’t just your words, and in 2026 it needs work. It’s your outfits. Your headshots. Your energy before you even speak. That’s Visual Equity. It’s not about aesthetics, having lots more clothes or being the most colourful, loudest and in-your-face. It’s about being high-converting. If your wardrobe, photos, and content aren’t sending the same message, your brand is leaking power. You don’t need to post more, but you do need to become recognisable at a glance. And this year, I’ve done this for several of my clients - they’re selling out their masterminds and having £20k months. Now I’ve broken it down for you in Equity Dressing, the Masterclass. Inside, I’ll show you: 🔥 The reason some brands have a higher perceived value than others 🔥 The 3-step framework that turns you from ‘relatable’ to the one they buy from 🔥 The 3 high-performing visual anchors to apply to your brand if you want to be well-paid in 2026 Equity Dressing is not about the number of followers you have. It’s about compounding the value of every outfit. Comment EQUITY or go to highlights. Book your 1:1 refresh by sending me a message.

Just Get Dressed is going to change the way you view your wardrobe. Yesterday someone told me she’d been scrolling through ASOS when her copy came through on Kindle and it felt like ‘divine intervention.’ She stayed up until the early hours reading it. It’s that unputdownable. And as another review says: ‘Stop wasting your money and time on clothes that will never make you feel good, and INVEST in this book so you can learn to make the right choices for yourself and your wardrobe!!’ This book takes you through my tried-and-tested process that has transformed the wardrobes of hundreds of women, helping them get more visible, own their expertise, and make more money. This book isn’t about clothes. I’m telling you, no matter what style books you’ve read before… this is something different. Get it on Amazon now. The best £11.99 you’ll ever invest in your wardrobe 😘

Let’s get down to business 💼 If you’re a woman of substance who’s ready to uplevel her style - I want to work with you. It’s been on your radar for a while and now’s the time. I’ve got some incredible spaces upcoming, a book on the way that’s going to blow minds and blow up my waitlist 🤪so take this as your sign. My clients are: • successful, but no longer satisfied with being sidelined • ambitious in a way that feels personal, not performative • are used to being the capable one - and ready to be the visible one • they’re the most driven person in most rooms they walk into • they’re often the most successful person in their family • they’re navigating lives that look very different from where they started • they’re building wealth, influence and visibility simultaneously • thinking about legacy, not just income • aware that how they are perceived now matters - and they want to work on their wardrobes My client results lately: —> sold out her mastermind and had a 5-figure launch —> doubled her revenue (from 6-figures to multi 6-figures) in the year of working with me —> flown across Europe to speak at the industry’s top conference —> featured in the international press …and so many more I can’t even keep up with these women 💅

And to be clear - this doesn’t mean your personal style chops and changes. It means your personal style is undeniably yours… but it evolves. And an expert will know how to help you do that without giving your audience visual whiplash. Book your Wardrobe Refresh. DM REFRESH

These two things are linked, and they’re also the result of knowing exactly how to pitch. Join As Seen In this summer and I’ll show you how to become more than a face on social media, and instead a credible expert quoted by media, interviewed on air, booked for stages with a literal book that’s being read all over the world 😱

It still means something when your expertise is credible enough to get you regularly booked for radio, podcasts and events. In fact, in the age of fakery, it means more than it ever did. When someone looks you up and they see these things amongst your killer reviews and content, your credibility factor goes through the roof. But often we feel like we’re on the outside looking in. How do you get these opportunities in the first place? We know you should, you’re an expert. Join As Seen In and I’ll show you how 🗞️ DM NEWSROOM

It feels like freedom… Until it feels like a prison of your own making. Kelly realised, when she had a big event to go to, that her wardrobe still made her look like she worked from the dining table. It was the one area of business she’d neglected - and reasons I hear all the time. It’s selfish to invest in yourself, right? Can justify spending £££ on courses and coaches but not on your closet. But when you’re the representation of your brand - this is a business decision. Booking a Wardrobe Refresh is simple, easy and the quickest way to get my (award-winning) feedback on your style, my help with what to wear in this new era of your life, and support with building something that makes you feel excited to get back out into the world again. Because your kitchen is fine, it’s where the coffee machine lives. But the biggest opportunities are outside your house and you need clothes you feel proud to wear, not embarrassed by. DM REFRESH to book.

Gird your loins! One of the most popular programmes I’ve ever run is coming back for summer 🥳 Last year, participants got featured in the international press, booked for podcasts… and as I write this, one is speaking 4 times at a major industry event thousands applied for. Since As Seen In 1.0, I’ve published a bestselling book. And it’s a bestseller because I knew exactly how to promote it. I’ve been featued in The Times, Grazia, in Newsweek and more. Nowhere else will you get the tea from an actual award-winning editor who’s got this much press for their own business without paying a penny. Why join As Seen In? 🗞️ Social media feels noisy and shallow. We’re in a trust recession, and it takes longer for clients to buy. How do you discern if someone is the real-deal, or if they’re inflating their results for social media? Traditional media, and podcast hosts and event organisers have to do their due diligence about who they’re platforming. To see you featured tells potential clients that you have a certain level of credibility. You’ve been picked by the media to be a voice on your topic, and who better to work with than you? DM NEWSROOM to join.

Your wardrobe is a mirror of your internal world… But in a Catch-22 situation, it informs your external world. Clients are often surprised how quickly things can move when we’ve worked on their style. I’m not. If I was looking for a new job, to get promoted, to be on stages or become a bigger player industry in my industry this year… the first place I’d start is my wardrobe. Lots of corporate leaders are booking in for their Wardrobe Refresh right now. DM REFRESH to book yours.

Sometimes the rut starts because: - you’ve outgrown your old life - your body changed after motherhood - your career became more visible - you started making more money - you lost confidence after burnout or heartbreak - you entered rooms nobody prepared you for - your lifestyle changed faster than your self-perception - you stopped prioritising yourself while caring for everyone else - your wardrobe still reflects survival mode - you’ve spent years dressing to stay acceptable instead of expressing yourself And sooner or later, getting dressed starts to feel flat, stressful AF, confusing, emotionally loaded, or strangely disconnected. A lot of women at this point think: “I just need new clothes.” But without understanding how the style rut happened, the beliefs they’re really dressing in, and what they actually need now from their wardrobes, they’re wasting their money on things they’ll probably never wear. Or they’ll end up back in the same rut a few months down the line. What they actually need is: - a new visual identity - permission to evolve - support through transition - clarity about who they are now - professional support with all the practicals of styling. Because style ruts are rarely about clothes. They are usually about change, visibility, self-worth, grief, growth, or expansion. And always about identity. Which is why solving them is never just about buying another blazer. Book your Wardrobe Refresh and shake yourself out of your style rut. DM REFRESH to fall back in love with getting dressed, and yourself.

You’re really good at what you do - that’s not up for debate. But the speaking opportunities you’ve been getting are generally free and always with the promise that it will lead to something… and never does. The harsh truth is that when it comes to speaking and press, your work doesn’t speak for itself… But your style does. And this is why you work with me. I’m really good at making your wardrobe as good as your work, so that you’re no longer overlooked. This past month alone, I’ve booked workshops for the likes of Sonosite, Glamhive, WiJ, a major conference I can’t tell you about yet and a big online platform. And when I asked the online platform what they wanted, they said ‘you have such a strong brand, we’re happy to take your lead.’ And that’s what happens when your work is great and your brand is distinctive. I can help you with this. Book the Wardrobe Refresh if you need to re-align your style for specific opportunities, or you’re just not sure if your style IS saying the right thing and you need some honest guidance. DM REFRESH. It also acts as a credit to leverage against Cover Star - the styled in-studio experience where you’ll get the imagery to use across speaking, press and socials.

Have you got your copy yet? 👀 I’m available for workshops, podcasts, speaking and hosting. You can also order copies of the book for your communities at retail cost price. Send me a message.