Studio TUH

Creative Direction for SAN SAN GEAR SS26 ‘INTRA’ collection ED Ⅱ @sansan_gear Photography : Hyunkyeong Park @hiozoik Model : Keigo Okazaki @keigo__okazaki Kyeongseok Yeon @camelostrich Juho Keem @juhokeem Stylist : Yechan Lee @yechannlee Hair / Makeup : Lahee Kim @laheeeee

Visual Identity Design with @chaeyo.0 for LIL FANTASY Vol.1 @chaeyo.0 @jypentertainment

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1 @chaeyo.0 Five Versions, one identity ©2025 JYP ENTERTAINMENT. All rights reserved.

We All

TUHFM 34:27 with Teahan Kim

Object for YOSAE @yosae_dosan The Object represents a silent connector—forming relationships, sensing movement, and shaping structure within an open void.

Creative Direction & BI Design for YOSAE @yosae_dosan @peachesoneuniverse @kream.co.kr @tak_seoul @thecoffee.kr YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress. Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions. Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void). These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE @yosae_dosan @peachesoneuniverse @kream.co.kr @tak_seoul @thecoffee.kr 
 YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress. Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.
 Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).
 These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

TUH FM 110:55 Curated by @younggakim Cover @younggakim Playlist Via @spotify One Earth, One People, One Love 9:00 Gumption 3:45 Carol of the Bells (From “Home Alone”) 1:25 Main Title “Somewhere in My Memory” 4:54 White Christmas 2:39 What Christmas Means To Me 2:28 Santa Baby 3:00 Christmas Wrapping 4:18 Jingle Bell Rock 2:11 A Nonsense Christmas 2:33 Snow In California 3:26 True Love 2:46 Attracted to You 1:08 ANYTHING BUT LOVE 2:27 TIT FOR TAT 2:57 greedy 2:12 Sports car 2:45 3 Strikes 2:56 Forever 2:39 POISON FLIP – LeeJi Remix 1:59 forever and ever and ever and ever 2:12 love like i do 2:42 lucky girl 1:48 dazzled 2:16 charm 1:37 bum crush v2 2:48 paris 2:04 Crushcrushcrush 2:57 bbycakes 2:53 juggin 2:04 come again 5:52 Put Your Records On 3:35 Trouble Sleeping 3:29 Oxford Circus 2:32 Tributary 5:47 The Order Of Death 4:51 BLUE GAYOUNG KIM - Visual Director

Creative Direction for @ziont EP POSER M/V, Heroine

Creative DirectionㅣStudio TUH Productionㅣnvrmnd DirectorㅣSunghwi Executive ProducerㅣJoowon Kim(Creaple) Assistant DirectorㅣKeemhyun ProducerㅣJuyeon Oh(Creaple) Production AssistantㅣChanwon Hwang, Soyoun Kim, Chanseop Lee, Jungwoo Choi, Chihan Cho Director of PhotographyㅣChihoon Ihm 1st Camera AssistantㅣKwangmo Kim 2nd Camera AssistantㅣSangwook Park 3rd Camera AssistantㅣYunjong Choi Data ManagerㅣJaehoon Jung TechnocraneㅣServicevision Korea Technocrane CrewㅣTaehyun Choi, Jisoo Woo, Hakseo Kim, Beomki Lee, Woojin Lim GafferㅣHoonho Kwon 1st Lighting AssistantㅣDaejin Kim 2nd Lighting AssistantㅣDuhyun Han 3rd Lighting AssistantㅣByunggoo Kang, Jaeyoung Han, Taehyun Nam, Jin Namgoong Art DirectorㅣAreum Lee 1st Art AssistantㅣSoyeon Kim 2nd Art AssistantㅣYunyeong Jo StylistㅣYeaji Choi Stylist AssistantㅣEunjung Jang Make-up ArtistㅣSera Lee Hair ArtistㅣAnna Young Hair Artist AssistantㅣSinyeong Park EditorㅣHakhyun Lee (SOHO) ColoristㅣHaewon Kwak (LUCID COLOUR) DI CrewㅣSujeong Park, Daseul Kim, Dongwoo Jo, Hyewon Park, Seunghui Kim DI ProducerㅣOnew Kim DI ManagerㅣYujin Seo VFXㅣKyungmi Sohn (SOHO), Hyunsu Kim(The Move Lab), Jooseok Yoon(GROOT), Youngjin Choi, Hojun Lee M/V Credit Graphic DesignerㅣYujung Choi Standard Friends Executive Producer｜Zion.T Album Director｜Zion.T Music Producer｜Junu Park A&R Producer｜Byul Han A&R｜Minsoo Koo Management Director｜Sejin, Junhyeok Ko Management｜ Yosep Jeong , Sanghyun Moon Visual Creative｜Studio TUH, Hongki Lee, Jaejin Lee Media & Marketing｜Jaejin Lee, Hongki Lee, Byul Han Artwork｜ Studio TUH Photography | Hyungyeong Park Distribution Support｜Sehoon Park Publicity｜Gukro Yoon Business Affairs｜ Koosan Jung, Danny Moon Finance｜Koosan Jung, Soyenong Hwang, Raymond Kim Digital Edited by Junu Park, HRBstage @ Mate, James Fouren @ Studio REF Recorded by Namjun Park @ GLAB Studios, Nico de Torres Mixed by HRBstage & Junu Park @ Mate Mastered by Namwoo Kwon @ 821 Sound Mastering

Visual Identity Design for @ziont @standardfriends Designed the visual identity for Zion.T’s album POSER, a project built around five tracks that playfully reflect the artist’s message about living in an era of exaggerated personas. Using the Arial typeface as our foundation, we developed a series of graphics that appear as if the letters themselves are striking a pose. Created in collaboration with @standardfriends , the identity extends across the digital cover, music video, promotional imagery, and LP artwork.

LP Design for Zion.T EP POSER @ziont @standardfriends