See you tomorrow in our Amsterdam store for the celebration of our 20 years! From 5pm to 8pm, we are welcoming you with good drinks, tasty bites, music and plenty of fun! ❤️
It was a blast of a year! We loved celebrating our 20th anniversary, making the book, sharing moments with the team, friends and customers! We look back with gratitude! Thank you everyone for being part of our journey!
Our new flowers are almost ready to bloom in your home! Arriving mid May, we can’t wait to mix, match and create flower arrangements 🌷
Designed with @jantienbaas
Last April, we traveled through Belgium and France to visit some of our longtime customers, and it was an unforgettable experience. We shared so many meaningful conversations and inspiring moments along the way. Witnessing the passion, dedication, and hard work of our wonderful retailers was truly special.
We also fell in love with the charm of the historic towns, beautiful landscapes, and warm atmosphere everywhere we went. Above all, we feel deeply grateful to have met such loyal and kind customers who continue to support us.
Experiences like these remind us how important it is to shop local and support the concept stores in our communities — it truly benefits everyone.
Lets talk about Ines!
What would Studio ROOF be without this endlessly creative and deeply cherished friend who has been part of our journey for over 20 years?
Together with her partner Gunnar, she is the magic behind the scenes, creating our extraordinary photoshoots from first concept to final execution. With a remarkable eye for detail, colour, atmosphere, and storytelling, they have helped shape the visual world of our brand in the most beautiful way.
For more than two decades, we’ve grown side by side, and we are incredibly grateful for all the beauty, creativity, and love Ines has brought into Studio ROOF.
Here are some behind the scenes moments from our 20th anniversary photoshoot.
Sustainable flowers for your (grand) mother! If your mum doesn’t live around the corner, they are super easy to send by post as they come flatpacked 🌺🌷🌻🌸💐
Wrapping up the final day of our trip to China. ❤️ Delighted to have a meaningful visit to our long term manufacturer, sharing updates and discover their latest technologies and plans. A journey filled with incredible food, tea and warm welcomes along the way!
A bird, wall flowers, a bee, a butterfly and a ladybug: this collection re-interprets five of our iconic designs through color, layering, and graphic detail. Happy Sunday!
Designed by our friend Zoe Miller. @zomillx 💗
