Meta approached us at a pivotal moment for Threads, seeking a distinctive wordmark that could move the platform beyond its origins as an extension of Instagram.
We redesigned the Threads wordmark and Glyph using the Trending Chisel to translate the speed, emphasis and direction of live conversation into form - giving the platform a distinct, ownable voice.
It’s been an absolute pleasure collaborating with the wonderful team at Meta on this! Case study now live on our website. Link in our bio ✏️
NARI Team:
ECD: Caterina Bianchini
CD: Julien Queyrane
Strategy Director: Elliot Charles
Design Lead: Lauren Davidson
Senior Designer: Dom Vine
Senior Designer: Charley Ray
Type Director: Chi-Long Trieu
Typographer: Alexis Gargaloni
Motion Design: Jake Richardson
Motion Design: Ron Daniels
Project Manager: Amber Scott-Worthington
Meta Team:
Executive Producer: Hannah May
Creative Director: Christy Silva
Creative Director: Brett Itaya
Design Lead: Oliver Thein
Designer: Aliza Grant, Mads Jakob Poulsen
Product Designer: Gui Schneider
For Brainstorm, we built a system that keeps rave in motion. The identity removes hierarchy, allowing past, present and future to exist in the same frame, layered to reveal and conceal in equal measure.
Full case study live on our website. Link in bio.
@brainstormrave
NARI Team:
ECD: Caterina Bianchini
CD: Julien Queyrane
Design Lead: Oli East
Senior Designer: Abbie Lilley
Designer: Ruby Brown
Motion Designer: Harvey Lorimer
Project Manager: Ellie Ward-Thompson
Snippets of our aerial maps for Netflix House. Miniature worlds for both Dallas and Philadelphia.
NARI Team:
ECD - Caterina Bianchini
Design Lead - Oli East @oli_east
PM - Amber Scott-Worthington
3D - @krol.xyz
CGI & VFX - Parker Locke
Serious about Entertainment.
We defined The Elvis Frame of Mind and built a flexible brand identity system to express it - balancing structure with spontaneity, rigour with energy, across culture and commerce.
Check out the full case study live on our website, linked in bio!
@elvis.entertainment
NARI Team:
ECD - Caterina Bianchini
Design Lead - Dom Vine
Designers - Kate Stephenson, Angel Bantu
Motion Design - Harvey Lorimer, Thiago Pinho
Strategy - Joe Osborne
Project Manager - Amber Scott-Worthington
A long labour of love.
When we started this project, we had no idea how iconic it would become.
Netflix built its dominance through stories people watch. Netflix House lets people step inside them.
Studio NARI worked across the full ecosystem. Identity, visual systems, attraction worlds, wayfinding, POS digital screens, retail identity, Netflix Bites, campaign assets and spatial applications throughout the venue.
Now open in Philadelphia and Dallas, with Las Vegas opening in 2027.
One of the most ambitious brand systems we’ve ever built, and much more to come.
A huge thank you to everyone at Netflix - @thecelesteli , @felipemollica_ , @noah_nate , @tingtingw , @drgndmv , Jesse and the rest of the team ❤️
& we of course couldn’t have done this without our wonderful NARI team and all the collaborators we’ve worked with along the way.
Full case study live on our website now!
Brewing culture, not just coffee. We partnered with @3temp to move beyond function-first category norms, transforming high-performance equipment into a brand with real cultural gravity.
Check out the full case study - link in bio.
Creative Director: Caterina Bianchini
Design: Dom Vine @domvine
Design: Max Saward @maxsaward
Motion: Jake Richardson @jake.richardson__
Project Manager: Ellie Ward-Thompson
Blueberry is defining a new category in digital fashion. Rewriting the rules of what fashion can be and creating a space for the expressive, the curious and the ones who Dare To Be.
We built a culturally vibrant brand that moves across in-game, digital and IRL. Including a suite of custom avatars as our brand ambassadors, the BBs: Dro, Bloom and Vita.
Full case study now live - link in bio
NARI Team
Creative Director: Caterina Bianchini
Design Director: Chloe Legret @legretchloe
Design Lead: Lauren Davidson @laurendavidson_design
Senior Designer: Laura Clink @lauraclinkdesign
Senior Designer: Abbie Lilley @by.abbielilley
Motion Designer: Harvey Lorimer @harveylorimer.xyz
Motion Designer: Jake Richardson @jake.richardson__
Strategy Director: Joseph Osborne
Strategy Director: Jessy Gill @apnajessy
Strategist: Titi Finlay @ttfinlay
Digital Designer & Developer: @sb8.studio
Project Manager: Amber Scott-Worthington
Blueberry Team
CEO & Creative Director: Amy Madison Luo
Brand Consultant: Alex Bones @mralexbones
Growth Director: Cynthia
