The visual identity for 2026 has been created as a collaborative project between Werklig and Studio Moĩ. 💫
The images by Studio Moĩ explore this year’s theme, water, through an exploratory, laboratory-like process of experimentation and research. 🤿
🌊 Read more about Studio Moĩ at helsinkidesignweekly.com
@werklig@studiomohee
Studio Moĩ is a process-driven photo design studio based in Helsinki. The collective behind the Fiskars Village Art & Design Biennale 2026 visual identity’s images is passionate about behind-the-scenes activities that both create new and push for change.
🩶
Read the full interview with the creative trio on helsinkidesignweekly.com!
✍️ Elena Sulin
Tato, the Portuguese word for touch and for the sensitivity to act with care, captures our approach — embracing imperfection, slowing down, letting tactility lead.
Studio Moĩ is a collective working at the intersection of photography and constructed settings. Members Jussi Hellsten, Lela Louhio, and Joel Virtanen combine fashion and design aesthetics with a craft-led approach — building sets, studying materials and light, and composing each frame with care, driven by a love of image-making. Studio Moĩ works across artistic and commercial contexts, exploring how an image shifts in meaning depending on where it lives.
Moĩ [moh-EE] is a verb from the Tupi-Guaraní language family, meaning to put, to place, to set — an action verb for positioning something with intention.
The word comes from one of Brazil’s most influential Indigenous languages, historically known in Portuguese as língua brasílica — the Brazilian language. Shaped by land, water, and movement, it describes a world where nature, action, and community are inseparable.
Studio Moĩ carries this heritage deliberately. Our visual sensibility is shaped by two distinct traditions — the warmth, materiality, and organic energy of Brazilian culture, and the clarity, restraint, and craft-consciousness of Scandinavian aesthetics.
![Moĩ [moh-EE] is a verb from the Tupi-Guaraní language family, meaning to put, to place, to set — an action verb for positioning something with intention.The word comes from one of Brazil’s most influential Indigenous languages, historically known in Portuguese as língua brasílica — the Brazilian language. Shaped by land, water, and movement, it describes a world where nature, action, and community are inseparable.Studio Moĩ carries this heritage deliberately. Our visual sensibility is shaped by two distinct traditions — the warmth, materiality, and organic energy of Brazilian culture, and the clarity, restraint, and craft-consciousness of Scandinavian aesthetics.](https://sp1.picnob.com/p/pt_6727371542701068434462_0_4cbb4f70d3e364e1bdf0acbdcd1c3cd2.jpg?o=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&h=650f284d6510b2fb4fbda8a99208b5d1)
