A blank page can be really daunting! Very often, I talk to clients who are paralysed by the fear of getting going, and that prevents them from actually starting at all.
Just remember, your audience aren’t mind readers, you’ll need to spell out how you are going to help your audience, what they’ll get out of taking notice of you, (and keep repeating this message often, with new examples and in different ways) and that is a-okay.
I’ve just started working with a new client and starting their socials from scratch so going to take my own advice for them. Here we go! 🤸‍♀️🤸‍♀️🤸‍♀️
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#socialmediastrategist #brandmarketing #marketingstrategist #brandstrategist #contentstrategytips
I need to take my own advice! I’m back, will turn up here at least once a week (& telling you this to keep myself accountable 🤪)
Hit me with any topics you want me to cover & I’ll make it happen x
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#brandstrategist #marketingstrategist #contentstrategist #brandmarketing #smallbizmarketing
Social media ( I know ) is a time vampire , but we still need to use it ( and sometime it can be fun) - as long as you keep it under control. Both Charlie and I are trying to make sure we keep it on the useful side, not the where did I just lose an hour side…what are your thoughts? #lucidrepwork #socialmedia #workbalance
Most of us are in this boat!
Consider EVERYONE that makes up your audience and make sure you address the different needs & interests of each audience type. The motivations & problems faced by your audience might vary a lot!
So make sure you acknowledge that through your content strategy. Your content should be a beautiful patchwork of different messages, different formats, and always - creative delivery.
We don’t want the same old posts all the time! Mix it up and try and have fun with it!
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#contentstrategist #brandmarketing #brandstrategist #marketingstrategist #creativemarketing
Love it or hate it, social media is still something a lot of us still need to engage with for work. So why are some people getting a lot more traction than others?
There’s a few key trends to be aware of, like mixing a bit more personal content with your professional, letting us know what your values are, and seeing the REAL you, not the glossy photoshopped version.
We all still need to show up here, so let’s work out own original ways to stand out while still being ourselves. Is this making sense?
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#brandmarketing #contentstrategytips #contentstrategist #marketingstrategist #brandstrategist
There will always be times when you are pulled in many directions as a small business - and we are all pretty used to managing it. Sometimes it’s harder to work out what to prioritise like when its work vs home/outside life that are both needing you at the same time? Being honest and asking for help are two ways to make a situation better as @studioluxmore and I agreed.
What do you do - have you got a work life balance or is it more of a precarious pile of constantly slipping items…
Let us know!!
I hate seeing anyone waste time on social content that doesn’t resonate!
Make sure you know *exactly* who your audience is, their motivations, pain points, challenges, social media habits - the list is long & we want as much detail as possible please…as well as your own goals, key messages, position, USP, values, style, tone of voice and competitor analysis. Having this in place makes your marketing strategy, effective & consistent.
When budgets are tight you CAN create a strategy yourself or get in touch if you’d like help with that 👍
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#brandmarketing #marketingstrategist #brandstrategist #contentstrategist strategyfirst
How do you know if everything you know (and assume) about your audience is correct?
Ask them!!!
This is something we all need to be doing all the time!
Whether you’re just starting out or have been here a while and want to sense check you’re getting it right.
Find out everything you can about them & their world:
🔦Where they spend time on and off line
📚What papers, magazines or websites they read, eg if they’re not on instagram, do not focus your efforts there.
🌋What challenges they face
🚧What’s causing these challenges
🧗‍♀️How those challenges affect their emotions and behaviour
🏆This is all GOLD + crucial in making your marketing RESONATE with those you’re trying to reach 🪄🪄🪄
So think about how you can start asking your audience about themselves. If you need help with this, as always, get in touch, I’d love to help you do this!
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#brandmarketing #brandstrategist #marketingstrategist #audienceengagement #audiencegrowth
The simple fact that most people miss? Marketing should focus on customer’s needs & problems, not your product 💡
So many people get this the wrong way around! We do NOT want to be mindlessly sold to.
Yes I talk about this a lot - but working exactly who your target audience actually are will pay off dividends when it comes to making your marketing impactful 🎯🎯🎯
So find out as much as you can about your audience, their interests, motivations, pain points etc etc.
The main thing is to check your product solves their problem.
Does this make sense??
Get in touch with questions or if I can help you with this x
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#brandmarketing #marketingstrategist #contentstrategist #brandstrategist #smallbizmarketing
We all want our brand to make an impact and resonate with our customers.
Your strategy is vital here! It addresses that sweet spot where your purpose & aspiration converges with your unique product or service and your customers’ needs and motivations 🚀🚀🚀
So if you’re doing the work yourself, ask yourself:
🔍What is truly unique and different about your brand
🔍Then look at your customers, what problems do they face? What are they motivated by? How might your product help to solve that for them?
🎰 This is the crux of your strategy, and the thing that will enable you to cut through the noise & get through to your target audience.
🫶 As always, get in touch with your questions or if you need help working this out for your brand, I love doing this for my clients!
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#brandstrategist #brandmarketing #marketingstrategist #contentstrategist #smallbusinesssupportingsmallbusiness
BRAND STRATEGY
Your strategy does a LOT of heavy lifting. Very broadly it;
💪Articulates your brand’s DNA, your character, your look & feel, your vision, purpose and values, your unique offer & position.
đź’ŞIt gives you a clear picture on who your competitors and your target audience are. It enables you to both stand out in your market, and consistently communicates your key messages to your chosen audience.
đź’ŞUsing that strategy, you can go ahead and create a strong and recognisable identity that will resonate with your audience.
💪It’s a clear roadmap for how you’ll reach your goals and connect with your audience in a meaningful way.
So, where to begin?
🧠To start mapping out your strategy, ask yourself a lot of questions (no one else can do this for you, and this will look different for each person)
🏆 Work out what your purpose or mission is. What’s your aspiration? What exactly does success look like for you and your business? If you don’t know where you want to end up, what your bigger purpose is and where your efforts are leading, it’s impossible to create a strategy to get you there.
🚀 This is never just about simply selling. It’s about broader aims and vision, very often about people.
I’ll cover the next steps for your strategy next time 👀
Does that make sense? I love to untangle strategies! Get in touch if you’d like me to help with yours.
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#marketingstrategist #brandstrategist #brandmarketing #smallbizmarketing #contentstrategist
Can someone explain how it’s nearly 2026 when it should only be 2008, tops!?
Hope you’ve had a lovely little break ❤️ I’ve mainly loved not having an alarm waking us up each morning & staying in pyjamas until the afternoon 🥰
Some of the nice moments from the last week (must remember to take more photos)
Festive times with my faves
Finally saw Lee Miller @tate . boiler suit alert!
Christmas lights in town
Real actual snow in Leadenhall market
Christmas day at the wickham
Vegan, veggie & meat feasting
Pops made it to the hut!
Sunny, cold walks with him
It’s been a heck of a year, good bits, hard bits. Thank you for being here & sticking with me, it really does mean a lot! 🙏
Wishing you a very happy, healthy & peaceful new year. Let’s hang out in the real world soon.
Loads of love, Charlie X
