Studio Laroux is the work. The Taste Files is the eye behind it. đ˛
One builds the brands. The other collects the sparks that inspire them. â¨
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#visualdiary#creativearchive#tastefiles#studiolaroux#brandingstudio#branding#brandidentity#brandstrategy#brandvisual#marketing#marketingagency#digitalmarketing
Julie, a longtime friend and a digital entrepreneur with a dedicated following, reached out in the middle of what I call the âentrepreneurâs brainâ: 100 tabs open, and no one to help filter.
She didnât know exactly what she neededâonly that she was craving clarity and a creative direction with intention.
Together, we built a full brand book that grounded her vision and aligned her team.
From strategy and storytelling to tone and audience insights, the result was a cohesive foundation her producers, designers, and collaborators could all work from.
Mission: Bring clarity, alignment, and structure to a fast-moving personal brand.
Deliverables:
-Defined full brand strategy and positioning.
-Developed detailed audience personas and generational insight
- Refined brand tone of voice and personality
- Built a structured content and social media strategy
-Delivered a comprehensive brand book that aligned all collaborators and streamlined photoshoots and content production across multiple teams
Gab came to me because his wife told him to â and honestly, wives know best đ
He was opening a new kind of gym: bold, inclusive, rooted in community. He didnât just need a logo â he needed a brand that moved with purpose.
So we built one that feels like him: disciplined, electric, and deeply human.
From the visual identity to a full social media strategy, every element was designed to reflect Sweat Houseâs values â and to give content creators the tools they need to shoot with intent.
Not all the strategy can be shown here (for obvious reasons), but letâs just say: itâs more than a vibe â itâs a system. @sweathousestudio
