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Studio Juice

@studiojuice

An independent brand agency. We build iconic brands and help them grow.
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Do good with a Cherry Lee on top A playful sense of purpose runs throughout the narrative for @karmadrinks’ new organic cherry soda, leaning into the world’s recent obsession with all things cherry-coded.Cherry Lee’s sweet-natured in more ways than one, celebrating the win-win feeling of a great tasting drink that gives a little good karma back to the world.Photo: c/o Karma Drinks
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Do good with a Cherry Lee on top 🍒 A playful sense of purpose runs throughout the narrative for @karmadrinks ’ new organic cherry soda, leaning into the world’s recent obsession with all things cherry-coded. Cherry Lee’s sweet-natured in more ways than one, celebrating the win-win feeling of a great tasting drink that gives a little good karma back to the world. Photo: c/o Karma Drinks
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8 months ago
A chic take on cherry soda With its organic ingredients and ethical story, @karmadrinks’ Cherry Lee is far from the artificial cherryades of old. That’s why it made sense to make its character just as sophisticated.Created in collaboration with illustrator James Stewart, Cherry Lee feels like the chic older sister to the more fiery Gingerella, complete with round red shades and cherry earrings that nod to the flavour profile.
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A chic take on cherry soda 😎 With its organic ingredients and ethical story, @karmadrinks ’ Cherry Lee is far from the artificial cherryades of old. That’s why it made sense to make its character just as sophisticated. Created in collaboration with illustrator James Stewart, Cherry Lee feels like the chic older sister to the more fiery Gingerella, complete with round red shades and cherry earrings that nod to the flavour profile.
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8 months ago
Hot on the heels of @karmadrinks’ Tropikool, here comes Cherry Lee to join the party We helped bring this sophisticated cherry soda to market, working across naming, concept and packaging design to make sure its flavour and identity feel one and the same.Looks like the Karmaverse just got a little bit bigger…
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Hot on the heels of @karmadrinks ’ Tropikool, here comes Cherry Lee to join the party 🍒 We helped bring this sophisticated cherry soda to market, working across naming, concept and packaging design to make sure its flavour and identity feel one and the same. Looks like the Karmaverse just got a little bit bigger…
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8 months ago
Sip on the bright side Our visual narrative for Tropikool, the newest addition to @karmadrinks, is supported by a back-of-pack story that beams with purposeful optimism.This makes the can in your hand feel like an absolute ray of sunshine, connecting its warm personality with an equally positive impact story.
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Sip on the bright side 🥭 Our visual narrative for Tropikool, the newest addition to @karmadrinks , is supported by a back-of-pack story that beams with purposeful optimism. This makes the can in your hand feel like an absolute ray of sunshine, connecting its warm personality with an equally positive impact story.
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8 months ago
A toucan swoops into the Karmaverse ️When it came to creating a character for @karmadrinks’ organic mango and passionfruit soda, we knew we wanted to expand their brand world with something different.In a brand first, Tropikool is fronted not by a fruit or human character, but a lovable little toucan.Created in collaboration with illustrator James Stewart, it fits the drink’s flavour cues perfectly – tropical, sweet and sophisticated – and feels right at home with Lemony, Gingerella and the gang.
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A toucan swoops into the Karmaverse ☀️ When it came to creating a character for @karmadrinks ’ organic mango and passionfruit soda, we knew we wanted to expand their brand world with something different. In a brand first, Tropikool is fronted not by a fruit or human character, but a lovable little toucan. Created in collaboration with illustrator James Stewart, it fits the drink’s flavour cues perfectly – tropical, sweet and sophisticated – and feels right at home with Lemony, Gingerella and the gang.
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8 months ago
Meet Tropikool, the latest addition to the @karmadrinks family From naming and concept through to packaging design, we helped bring this organic mango and passionfruit soda to market.It’s also the first core drink released after our recent brand refresh, proving how a solid brand architecture can support the seamless integration of new products.
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Meet Tropikool, the latest addition to the @karmadrinks family 🌴 From naming and concept through to packaging design, we helped bring this organic mango and passionfruit soda to market. It’s also the first core drink released after our recent brand refresh, proving how a solid brand architecture can support the seamless integration of new products.
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8 months ago
A wine world for the real world.Our brand refresh for @MostWantedWines launches alongside a new campaign that proves exactly why they’re the wine for it.Bringing it back to where and why we drink wine in the first place, the creative pairs effortlessly real moments with a relatable wink.It gives Most Wanted a clear and consistent point of view, whether they’re in the shops or on the street.
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A wine world for the real world. Our brand refresh for @MostWantedWines launches alongside a new campaign that proves exactly why they’re the wine for it. Bringing it back to where and why we drink wine in the first place, the creative pairs effortlessly real moments with a relatable wink. It gives Most Wanted a clear and consistent point of view, whether they’re in the shops or on the street.
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8 months ago
A sleek new look for the UK’s no.1 canned wine.@MostWantedWines were the first brand to successfully launch canned wine in multiple retailers. With more competition on shelf than ever, their new can design sets them apart from the pack once again.Bold angular panelling and exposed can details bring the brand’s new identity to the shelf, sitting perfectly alongside Most Wanted’s refreshed bottle designs.Going on tour? This is the wine for it.
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A sleek new look for the UK’s no.1 canned wine. @MostWantedWines were the first brand to successfully launch canned wine in multiple retailers. With more competition on shelf than ever, their new can design sets them apart from the pack once again. Bold angular panelling and exposed can details bring the brand’s new identity to the shelf, sitting perfectly alongside Most Wanted’s refreshed bottle designs. Going on tour? This is the wine for it.
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9 months ago
Refreshing the original challenger wine brand.Over the last decade, @MostWantedWines have become a staple in homes, gigs and festivals across the UK and Europe (not to mention the nation’s no.1 canned wine).Their new identity and creative platform sets them up for another ten years, ditching the outdated rules of wine while holding on to their well-earned brand loyalty.
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Refreshing the original challenger wine brand. Over the last decade, @MostWantedWines have become a staple in homes, gigs and festivals across the UK and Europe (not to mention the nation’s no.1 canned wine). Their new identity and creative platform sets them up for another ten years, ditching the outdated rules of wine while holding on to their well-earned brand loyalty.
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9 months ago
When we heard @mumfordandsons were embarking on the Railroad Revival Tour all over again, we knew it was going to be a moment for their fans across the pond.To announce its return, we shot a reveal film in a screenprinting workshop, with posters printed by hand. For a tour so deeply rooted in industrial tradition, it felt like the perfect fit.
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When we heard @mumfordandsons were embarking on the Railroad Revival Tour all over again, we knew it was going to be a moment for their fans across the pond. To announce its return, we shot a reveal film in a screenprinting workshop, with posters printed by hand. For a tour so deeply rooted in industrial tradition, it felt like the perfect fit.
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9 months ago
It’s been over a decade since @mumfordandsons embarked on their first Railroad Revival Tour, but fans of the original tour will feel right at home with its new look and feel for 2025.The idea remains the same: to treat every city like its own character. Bespoke marks nod to the local culture while throwing it back to the days of rail pass stamps.From the fleur-de-lis of New Orleans to the bells of Spartanburg, these sub-identities make each stop feel as special as the next.Live photography: @timothynorris
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It’s been over a decade since @mumfordandsons embarked on their first Railroad Revival Tour, but fans of the original tour will feel right at home with its new look and feel for 2025. The idea remains the same: to treat every city like its own character. Bespoke marks nod to the local culture while throwing it back to the days of rail pass stamps. From the fleur-de-lis of New Orleans to the bells of Spartanburg, these sub-identities make each stop feel as special as the next. Live photography: @timothynorris
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9 months ago
Right now, @mumfordandsons and their friends are on the Railroad Revival Tour, travelling and jamming across America by steam train (and ripping up the touring rulebook in the process).After working on the original tour in 2011, we helped evolve this beloved chapter in their story, creating an identity system that pays homage to vintage American rail and the unbeaten path.Next stop: Burlington, VT
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Right now, @mumfordandsons and their friends are on the Railroad Revival Tour, travelling and jamming across America by steam train (and ripping up the touring rulebook in the process). After working on the original tour in 2011, we helped evolve this beloved chapter in their story, creating an identity system that pays homage to vintage American rail and the unbeaten path. Next stop: Burlington, VT 🚂
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9 months ago
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