Transavia - Identity refresh
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Refreshed visual identity for
@transavia airlines. After first creating their identity in 2015, we returned to evolve it for a new era of travel - preserving its friendly spirit while introducing a bolder and more confident expression.
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The updated logo conveys a smart personality and acts as a living cursor - dynamic in motion, spinning, selecting, and highlighting messages across digital platforms. A renewed colour palette, refined typography, redrawn icons, and updated photography style bring coherence and flexibility, balancing Transavia’s dual focus on leisure and business travel - all guided by the brand’s new principle: smart choice, enjoyable journey.
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#motion #identity #motiondesign #studiodumbar