We chatted with our client @superdust.au on how the brand we created with them became the most valuable assets to their business and how a having a great brand allowed them to evolve as a business!
Watch the full interview on our link in bio. Jule offered such amazing insights that would benefit any business!
How niche is too niche?
For SuperDust, the answer was simple — go so focused that the brand could speak directly to elite MTB riders and no one else. Instead of chasing the crowded performance supplement market, we helped SuperDust build a brand that owns its territory with confidence.
By immersing ourselves in the culture, working alongside pro riders, and shaping a living brand system that the community could adapt and repurpose, SuperDust didn’t just enter a niche — it claimed authority within it.
The result? A brand that immediately commands respect, loyalty, and a sense of belonging from the riders it was built for.
This is how you go niche — and make it powerful.
I’m looking for 3 lifestyle brands who want to do a next-level rebrand in the next month.
So if you…
🌞Have been in business for more than 2 years
🌞Are feeling detached from your current branding
🌞Are ready to future proof your business
Comment below with the word ‘READY’
and I’ll send you the details.❤️❤️❤️❤️
Totem design for Trio 三上Tibetan Incense.
I wanna explain the Chinese name for this brand. 三上 literately means “ three Up” but it also phonetically sounds like 山上——“ in the mountains”. In deed if you don’t read the character most Chinese-speaking people would think you are saying “ in the mountains”. Which works just fine for the brand.
Three is a special number in many religions, in Christianity it is the Holy Trinity; in Daoism three is the birth of all things(三生萬物）; and in Tibetan Buddhism Three the Root of the three Roots. （三根本）
Trio 三上 is a name that seems simple at first glance but is mysteriously full of symbolism and meanings.
Branding and creative direction for Trio 三上 Tibetan Incense.
We worked closely with our client who is the 10th generation of incense maker in Tibet. The Tibetan practice of Incense burning is both medicinal and religious. Chen Chen navigated carefully throughout the design process to create a refreshing and contemporary look for Trio while maintaining the respect of elements from Tibetan Buddhism.
We took the inspiration from Buddhist symbol of svástika and the holy mountain of Mount Kailash to create the brand mark for Trio.
Branding and creative direction for Trio 三上 Tibetan Incense.
We worked closely with our client who is the 10th generation of incense maker in Tibet. The Tibetan practice of Incense burning is both medicinal and religious. Chen Chen navigated carefully throughout the design process to create a refreshing and contemporary look for Trio while maintaining the respect of elements from Tibetan Buddhism.
We took the inspiration from Buddhist symbol of svástika and the holy mountain of Mount Kailash to create the brand mark for Trio.
Branding and creative direction for Trio 三上 Tibetan Incense.
We worked closely with our client who is the 10th generation of incense maker in Tibet. The Tibetan practice of Incense burning is both medicinal and religious. Chen Chen navigated carefully throughout the design process to create a refreshing and contemporary look for Trio while maintaining the respect of elements from Tibetan Buddhism.
We took the inspiration from Buddhist symbol of svástika and the holy mountain of Mount Kailash to create the brand mark for Trio.
Branding and creative direction for Trio 三上 Tibetan Incense.
We worked closely with our client who is the 10th generation of incense maker in Tibet. The Tibetan practice of Incense burning is both medicinal and religious. Chen Chen navigated carefully throughout the design process to create a refreshing and contemporary look for Trio while maintaining the respect of elements from Tibetan Buddhism.
We took the inspiration from Buddhist symbol of svástika and the holy mountain of Mount Kailash to create the brand mark for Trio.
So much research has been done coming up with the branding for Trio Tibetan incense.
Here is the brand mark. With three different angles of the Holy Mountain—Kangrinboqe, representing the ritual of Kora( “mountain turning” pilgrimage)
Believe it or not, Big Foot was Tibetan!!! 🔥🔥🔥
There is a lot more cultural connotations than what I can explain here but case study coming up!
Branding and design for Trio 三上 Tibetan incense.
Image was generated with AI, because I couldn’t find any Big Foot who was willing to be our model. Please contact us if you know one. 🙏🏼
So much research has been done coming up with the branding for Trio Tibetan incense.
Here is the brand mark. With three different angles of the Holy Mountain—Kangrinboqe, representing the ritual of Kora( “mountain turning” pilgrimage)
