Can you stay until the end?
In 1999, narrative timing was different.
Ideas were allowed to breathe, images could unfold slowly, and meaning didn’t need to arrive immediately.
A PlayStation ad directed by Chris Cunningham left a deep mark on us.
Not just an advert, but a statement.
Those years were decisive for studioAira, shaping an approach to visual communication without rails — between advertising, A/V works and experimentation.
The industrial aesthetic, dream logic, and the influence of artists like Autechre and Aphex Twin remain a north star for us.
Today, in 2026, technology finally allowed us to realize a remix idea we’ve been carrying for over twenty years.
Not as nostalgia, but as a reminder of why we do what we do.
To look toward distant horizons, without fear.
It’s called studioAira.
Forever keep your inner kid!
New collab with @lauclothing !
Soft collisions, playful energy.
We designed the pattern for a kidswear t-shirt collection—then let it play in CG.
Soft bodies bouncing and colliding, wearing different versions of it.
The pattern blends symbols tied to Aira and to staying forever a bit childlike!
From fabric to simulation, from graphic to behavior.
Presented at @offfest Barcelona — Lau Clothing at the market.
If you’re around, come say hi — we’ll be there for the whole event.
A CGI study created for @maserati GranCabrio.
Heart-shaped balloons, air, collisions, softness.
Letting things float. 🎈
Agency @burson.global
Shooting @frameout.studio
Music @valeriomaina
#valentinesday #maserati #grancabrio #maya #narvelous
Following up on our Milan Fashion Week installation for @emiliopucci , this shared edit captures the piece as a single, continuous experience.
An immersive journey through Pucci’s iconic patterns, where generative visuals and sound design merge into a living environment.
Light, rhythm and texture move together, transforming the space into an ever-evolving sensory landscape—half architectural, half psychedelic.
A moment where image and sound dissolve into one flow, inviting guests to step inside the collection and experience it from within.
CGI @studioaira
Sound design @valeriomaina
Direction / Production @mbagency_
A tailored CGI intervention on a @maserati
MC20 Cielo— Opera d'Arte.
Photography by @degler_studio .
Suspended chromatic elements.
Soft diffusion.
Reconstructed reflections.
Agency: @burson.global
3D modeling: @studioaira@minheight_map
Details and wireframes in the carousel 👉🏻
#maserati #maseratifuoriserie #maseratioperadarte #mc20
For Milan Fashion Week FW25, we created an immersive installation for Pucci inside the courtyard of Palazzo Clerici.
A custom-built box, wrapped in LED walls and mirrored surfaces, became a reflective chamber where light, pattern and movement continuously reshaped the space.
We reinterpreted three iconic textures from the new Passe-partout collection by @camillemiceli , transforming them into generative visual worlds.
The experience unfolded as a psychedelic, optical journey through @emiliopucci 's signature motifs—an ever-shifting environment where guests could step inside the brand’s aesthetic and watch it come alive.
Direction/Production @mbagency_
Sound design @valeriomaina
A look into the experimentation behind the screens, exploring material rendering in @maxonredshift to create crisp cuts of white marble for our recent work with @bvlgari .
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#Bvlgari #CGIDesign #DigitalRealism #3DModeling #PhotorealisticCGI #Redshift #StudioAira #WIP
We are very excited to lift the curtains on a project in the making since the 2000s.
Studio Aira is launching I-WO2, our Art Toy series—born from our early-2000s vision of the future. First off, meet Camy, a personal tracker unit, that we imagined after the first generation of drones, and grew over street art, stickers, and 3D printing.
Tomorrow at @romicsofficial , we’ll be sharing the story behind Camy and I-WO2. Come check it out!#artoys #robot #3dcharacter #drones #redshift
Testing around some collisions, invisible forces and controlled chaos. This RND is a glimpse into something exciting we’re working for. Stay tuned.
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#3dmodeling #digitalrealism #pingpong #cinema4d #autdeskmaya #redshift #houdini #motiondesigner #cgi
Drill down into the making of the motion graphics for @coldfocus ’s Madre Roccia documentary. What seems simple is often anything but. We came up with a new workflow to create the integrated trail animation, and mounted it over the stunning shots of drone pilot @b1z1o_fpv .Have a look
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#Marmolada, #3D, #dronshots, #CGIAnimation, #3DGraphics, #3DModeling, #BTS, #Photogrammetry, #MountainClimbing, #Dolomites
Marble R&D from our last project for @bvlgari : We focused on bringing the natural variations of real marble, such as color, interaction with light, veins, and subtle imperfections. For inspiration, we turned to the marble floors of the Caracalla Baths here in Rome, our hometown, which always leaves its mark on our work.
While the final animation took a different direction, our ongoing experimentation with materials and the Bulgari pattern allowed us to truly get under the skin of the brand and fuel our process.
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#Bvlgari, #CGIDesign, #3D, #DigitalRealism, #3DModeling, #PhotorealisticCGI, #Marble, #DesignElegance
