the branding people

@studio_tbp

Multidisciplinary creative studio & strategic branding partner.For brands driven by greatness. Based in Mexico. Operating in Spain & Saudi Arabia.
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Weeks posts
Meet Hover. 👋 A digital cargo insurance platform designed to make protecting shipments as clear and fast as moving them. For this new project, the branding people created a brand system inspired by movement, precision and the rhythm of logistics. A visual identity built around clarity, control and trust, turning a traditionally complex process into a fluid digital experience. Coverage that moves with every route. Support that stays close at every step. #branding
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2 days ago
The graphic language moved from playful to more structured, atmospheric and refined. A visual shift that brought the brand closer to the product experience it already offered.#rebranding
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10 days ago
Featured in Branding on Behance. 📦 For ivoy, the branding people created a bold rebrand inspired by urban connections, speed and the way logistics builds bridges between brands and people. A strong purple palette, slick logotype, contrasting typography and dynamic graphic universe shape a system that feels tech-driven, efficient and friendly. Discover the full project on Behance.
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12 days ago
meet the team, in their tiniest version 👶🏻💙
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16 days ago
👩🏽‍💻🧑🏻‍💻👨🏾‍💻 Is anyone there? #hiring
318 4
16 days ago
Waygood 2.0 reframed the brand around taste, ritual and everyday culture. More than a refresh, it became a world that reflects how coffee is lived, chosen and shared today. #branding
168 3
17 days ago
Refined typography, a palette led by red and coffee tones, and editorial imagery came together to shape a warmer, more expressive brand world. A system designed to feel both elevated and approachable. #typography #colorpalette #photocurator
66 5
18 days ago
The original logo &icon stayed as the anchor. Around it, a new set of emblems and graphic marks gave Waygood more presence, flexibility and character without losing what made it familiar. #logotype
378 12
23 days ago
Introducing Distrito Seyé. A residential project where Yucatán’s heritage becomes a living landscape for contemporary life. Rooted in memory, nature and shared experiences, Distrito Seyé is designed as a place where legacy feels present and everyday living unfolds with calm, beauty and meaning. #RealEstate
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27 days ago
Currently building a visual universe for a cannabis brand. A system where information meets atmosphere, and where product, culture and experience come together with clarity and character. Just a small preview of what is taking shape. #WIP
43 4
1 month ago
Waygood evolved from a more playful visual language into a system with greater clarity, rhythm and refinement. The new layouts feel more intentional, more atmospheric and more aligned with the quality behind the brand. #layouts
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1 month ago
Belly Shapes has been featured on Behance Branding. Created for every body, this project was built around empathy, inclusion and a more human way of seeing maternity. Through a vibrant visual universe of dynamic shapes, crafted illustration and a feminine color system, the brand reflects real bodies, real stages and real diversity. A colorful identity designed to empower women and reinvent the maternity experience. View the full project on Behance and say hello on www.tbp.studio ✨
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1 month ago