STUDIO OEDING BRANDED OMAMI
In PAGE N°2|2025 begleiten wir Studio Oeding im Brandprozess für die neue Tofu-Marke Omami und zeigen, wie die Marke strategisch aus gelernten Trends ausbrach und in nur drei Monaten auf den internationalen Markt launchte.
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#pagemagazin #pagemag #design #designforfuture #omami
The bold corporate design by Studio Oeding for OMAMI appeals to a younger, broader and international audience and creates appetite for the innovative chickpea tofus, conscious enjoyment and a new food culture.
More at: omami.de @omami_tasty_tofu
Photographed by Bernd Westphal.
@berndwestphal
#branding #design #redesign #tofu #chickpeatofu #packagingdesign #veggie #omami #tastytofu
Greek Salsa Tofu by OMAMI presents itself in a fresh green that reflects the summery herb marinade.
More at: omami.de @omami_tasty_tofu
Photographed by Bernd Westphal.
@berndwestphal
#branding #design #redesign #tofu #chickpeatofu #packagingdesign #veggie #omami #tastytofu
OMAMI’s Sweet Chili Tofu shines in a creamy, fiery orange that emphasizes the spicy-sweet heat of the marinade.
More at: omami.de @omami_tasty_tofu
Photographed by Bernd Westphal.
@berndwestphal
#branding #design #redesign #tofu #chickpeatofu #packagingdesign #veggie #omami #tastytofu
OMAMI’s bold packaging design in the innovative 10 x 10 cm format breaks with the usual color code of grey and green thanks to Studio Oeding. The design uses intense Pantone colors inspired by the natural hues of the marinades and puts them into the spotlight. More at: omami.de @omami_tasty_tofu
Photographed by Bernd Westphal.
@berndwestphal
#branding #design #redesign #tofu #chickpeatofu #packagingdesign #veggie #omami #tastytofu
For OMAMI, Studio Oeding focuses on communication: the logo in the shape of a speech bubble and the “talking” packaging provide key information about the brand, production and preparation. More at: omami.de @omami_tasty_tofu
Photographed by Bernd Westphal.
@berndwestphal
#branding #design #redesign #tofu #chickpeatofu #packagingdesign #veggie #omami #tastytodu
OMAMI has set itself nothing less than the revolution of the food market—towards a new plant-based food culture with convincing taste and creative preparation methods. Those who spark a revolution must develop bold and distinctive design elements for the shelf and for the lifestyle of consumers. More at: omami.de @omami_tasty_tofu
Photographed by Bernd Westphal.
@berndwestphal
#branding #design #redesign #tofu #chickpeatofu #packagingdesign #veggie #omami #tastytofu
OMAMI tofu is based on chickpeas instead of soy and impresses not only with a more environmentally friendly production process but also with a refined taste thanks to the fermented marinades developed in-house. The design concept by Studio Oeding for OMAMI is based on the following factors: innovation, taste, joy of life and internationality.
More at: omami.de @omami_tasty_tofu
Photographed by Bernd Westphal.
@berndwestphal
#branding #design #redesign #tofu #chickpeatofu #packagingdesign #veggie #omami #tastytofu
The bold design by Studio Oeding for OMAMI stands out on the shelf and breaks away from the usual grey and green tones. Instead, OMAMI relies on an empowerment design with a unique visual identity.
More at: omami.de @omami_tasty_tofu
Photographed by Bernd Westphal.
@berndwestphal
#branding #design #redesign #tofu #chickpeatofu #packagingdesign #veggie #omami #tastytofu
In 2024, the Berlin-based tofu brand OMAMI launched a product range consisting of six varieties of innovative chickpea tofu in Germany, Austria and Switzerland. Studio Oeding developed the bold design concept of the revolutionary B2C food brand OMAMI. More at: omami.de @omami_tasty_tofu
Photographed by Bernd Westphal.
@berndwestphal
#branding #design #redesign #tofu #chickpeatofu #packagingdesign #veggie #omami #tastytofu
See, Feel & Enjoy.
A central element of the branding and corporate design by Studio Oeding for Destillerie Waalem is the illustration work by Florian Schommer, rendered in the style of the world-famous Delft tiles. Direct ceramic printing on the front of the bottle conveys the tactile feeling of the tile, while a label laminated on the inside of the bottle creates a distinctive 3D visual effect.
More at: waalem.de @destilleriewaalem
Photographed by Bernd Westphal.
@berndwestphal
Illustrated by Florian Schommer.
@florian.schommer
#rebranding #design #redesign #föhr #packagingdesign #nautical #maritim
Delft Blue as Visual Identity.
Studio Oeding’s design for Destillerie Waalem transforms the iconic Delft blue tiles into the brand’s visual identity. These white tiles with blue hand-painted motifs were brought to Föhr by seafarers as early as the 17th century, symbolizing contemporary style and prosperity.
More at: waalem.de @destilleriewaalem
Photographed by Bernd Westphal.
@berndwestphal
Illustrated by Florian Schommer.
@florian.schommer
#rebranding #design #redesign #föhr #packagingdesign #nautical #maritim
