CroAI promotes and educates about artificial intelligence in Croatia. It brings together companies, institutions, and individuals from different fields, from technology to the humanities, to show that AI is not reserved for experts but open to everyone.
The visual identity reflects this inclusiveness through a system that combines technological precision with creative expression. Built on a geometric grid, it adapts to different contexts with clarity and rhythm.
Glitch-like motion introduces a sense of energy and transformation, while national colors and mathematical forms root the identity in its origin and purpose.
This balance makes it engaging for both technical and non-technical audiences.
Typography is something we constantly explore, test, stretch, break, and rebuild. Every typeface has its own rhythm, weight, texture, and attitude. Some feel calm and precise. Others feel loud, playful, sharp, soft, elegant, awkward, or full of tension. The only way to really understand that personality is to play with it.
Explore different typographic directions to see how letters behave across layout, scale, motion, composition, and interaction. How does a word feel when it’s oversized? What happens when spacing gets tighter? How does a typeface change when it moves, repeats, cuts, expands, or sits still? Does it support the message, or does it take the idea somewhere unexpected?
Just play, and you’ll find out.
Nutricook expands into the soda maker category with Fizzi, a new sub-brand built around freshness, clarity, and everyday enjoyment.
The identity begins with the distinctive “fi” ligature, symbolizing the connection between the soda maker and the CO₂ cylinder.
Playful typography captures the refreshing moment of drinking sparkling beverages, expressing a sense of lightness, enjoyment, and carefree simplicity.
The system had to work across very different touchpoints. The device remains neutral and sculptural so it fits naturally into the kitchen, while bottles, capsules, and packaging carry the vibrant energy of the brand. Together they form a cohesive design language across the entire Fizzi ecosystem.
@nutricookworld
@studio.size noticed that the same design could feel invisible or unforgettable depending on how it was presented.
The Zagreb-based studio became so skilled at presentation that other agencies started asking for help. That expertise now lives in Size Assets, a library of motion templates, mockups, music and more.
In this interview, the team discusses what makes an asset genuinely plug-and-play, their approach to templates that work across wildly different creative styles, and why staying curious keeps their egos in check.
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Read the interview at our link in bio.
Nutricook expands into the soda maker category with Fizzi, a new sub-brand built around freshness, clarity, and everyday enjoyment.
The identity begins with the distinctive “fi” ligature, symbolizing the connection between the soda maker and the CO₂ cylinder.
Playful typography captures the refreshing moment of drinking sparkling beverages, expressing a sense of lightness, enjoyment, and carefree simplicity.
The system had to work across very different touchpoints. The device remains neutral and sculptural so it fits naturally into the kitchen, while bottles, capsules, and packaging carry the vibrant energy of the brand. Together they form a cohesive design language across the entire Fizzi ecosystem.
Behind every design, motion, branding, website or packaging project there’s a lot of testing. Moving things two pixels left. Swapping typefaces. Rebuilding animations. Printing mockups that don’t quite work. Some ideas click immediately. Most don’t. But experimenting is the job. It’s how we sharpen our eye, refine our taste, and push past the obvious solution.
This carousel is a glimpse into our Labs space. Drafts, type studies, motion tests, packaging trials. The messy middle before things become finished.
Thanks for being curious about the process.
More coming soon.
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We’re happy to share that the website we designed for Emilie Aubry has been awarded Site of the Day on @awwwards . Built around her work and visual language, the site stays minimal, with carefully crafted typography and subtle micro-interactions that add just enough character.
Thanks everybody!
This showcase was a natural evolution of the previous Solfeggio Obscuro design and visual identity, but pushed further. Darker, rawer, more distilled. With custom typography and expressive motion graphics.
This time the inspiration comes directly from the word obscure itself. It represents something primitive and unrefined, almost brutal in its honesty, yet still simple and deeply intriguing.
The identity was not built from a static design system. Its heart and soul is motion. Movement became the starting point, and the design followed not the other way around. Motion directed the visual language, shaping an expression that feels alive, and constantly unfolding.
The typography is fully custom carrying a technical, engineering-like structure, yet filled with a hidden warmth. At first glance it feels rough, utilitarian, almost cold. But beneath the surface there is softness. Because type and color are essentially the only visual elements, this minimalism becomes a statement. In today’s context, the restraint creates tension and curiosity, drawing the viewer in through simplicity and the sense that something deeper is being held back.
BTS from the Emilie Aubry website design process.
Behind the final work are type studies, layout tests, color explorations, and visual directions that get refined or dropped along the way. Early typography choices, alternative compositions, and palette tests explored during the early stages of the project.
15th design studio in Europe.
No.1 packaging studio in Europe.
No.1 studio in Croatia.
Ranked by the European Design Awards, this recognition reflects years of steady work, creative freedom, and quality over quantity.
We’re thankful for the people who trust us, and deeply proud of the team that shows up every day.
@europeandesignawards
Emilie Aubry is a French, queer film editor and partner at Church Edit. She has collaborated with renowned directors, music artists, and global brands. Her work is driven by rhythm, emotion, and restraint, and is marked by a stripped-down visual language that feels clean yet subtly provocative. We designed a website that gives her work space to speak for itself, adding only what is necessary to give it character.
The art direction is inspired by Emilie’s visual language. It mirrors the balance she achieves between clarity and provocation, pairing minimal design with small experimental moments that reward attention.
Carefully crafted micro interactions introduce moments of interest throughout an otherwise simple structure. These small, experimental details give the site character and rhythm, adding subtle delight while staying strictly minimal.
Emilie Aubry is a French, queer film editor and partner at Church Edit. She has collaborated with renowned directors, music artists, and global brands. Her work is driven by rhythm, emotion, and restraint, and is marked by a stripped-down visual language that feels clean yet subtly provocative. We designed a website that gives her work space to speak for itself, adding only what is necessary to give it character.
The art direction is inspired by Emilie’s visual language. It mirrors the balance she achieves between clarity and provocation, pairing minimal design with small experimental moments that reward attention.
Carefully crafted micro interactions introduce moments of interest throughout an otherwise simple structure. These small, experimental details give the site character and rhythm, adding subtle delight while staying strictly minimal.
