mel • designer & digital creator

@studio.baseline

creating digital designs sharing cool inspo & learnings ✉️ [email protected] 📌 based in cologne
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Weeks posts
I recently moved into a new room and wanted to give you a little sneak peek because many of you asked to see it. I’m so happy I can finally have plants here 🌿 Now I want to add more color and inspiration. What do you think this room still needs? #desksetup #workspacedesign #deskspace #desk #studiospace
180 21
1 day ago
Perceived speed shapes user experience just as much as actual performance. From skeleton screens and optimistic UI to goal-gradient effects, there are many psychological concepts make interfaces feel faster, smoother, and more rewarding to use. These patterns are incredibly powerful. Using them can significantly influence users, both positively and negatively (especially Rewards loops), so they should be applied with care. Design decisions can deeply shape how people feel, interact, and behave over time. What are your examples for design that feels super fast? #uxdesign #digitaldesign #ux #productdesign #psychology
1,187 27
6 days ago
Brutalism began in postwar architecture with massive concrete forms and exposed structures, where honesty meant showing how buildings were actually made. It rejected decorative surfaces in favor of raw materials and visible function, emerging in part as a reaction to earlier design movements. As digital design became more refined and highly optimized, designers began intentionally referencing Brutalism again. This time as a response to overly smooth, corporate, and uniform interfaces. In a digital context, Brutalism is no longer about concrete, but about exposing structure, breaking visual conventions, and prioritizing function over decoration. In 2014, Pascal Deville’s website brutalistwebsites helped popularize the term, making Brutalism in web design more visible to a wider audience. What are your thoughts on Brutalism or brutalist websites? #brutalism #webdesign #architecture #design #designtrend — Featured websites: 
 /shows/ https://timur.red https://curry.cafe v
809 17
13 days ago
Recently I gave animations in Adobe Express a try and it turned out to be really fun. Here are 3 simple animation techniques that you can use for your posts. Give it a try yourself at adobe.com/express and let me know what you think! Which one are you trying first? 👀 #AdobeExpressAmbassadors #Ad #HowToAdobeExpress #animations #design
1,419 42
20 days ago
The title is kind of provocative, right? I’ve been thinking about this a lot, and I realized you can read it in different ways. For me, it’s not just about saying no for the sake of it, it’s about choosing what not to carry, what to leave out, what doesn’t belong to you in the first place.
 We’re flooded with so many things every day like ideas, expectations, opportunities, noise. And somehow it’s easy to believe we have to say yes to all of it. But the more I tried to do everything, the more I drifted away from my own creativity.
 Things only started to shift when I began saying no. No to expectations that weren’t really mine, no to things that didn’t feel like me, no to things that take my creative energy without giving something back to me… At first, it felt uncomfortable, almost wrong. But over time, I learned that it’s actually okay to do that. That nothing bad happens when you choose yourself.
 And in that process, I noticed something: the more I said no, the more space I created. Space to focus, to simplify, to let go of the noise, and to finally hear my own creative voice again.
 When you are a creative person, it becomes about boundaries, about being selective with your energy, and about understanding what you truly need for yourself. #design #creatives #creativelife #lessonslearned #visualdesigner
2,492 54
27 days ago
This is a topic I get asked about all the time: How do you create a seamless loop for carousel slides? Often, there’s a slight delay or even technical issues when Instagram loops content. So today, I’m sharing a few tips based on my experience and workflow. It’s not the easiest thing to get right, especially if you’re aiming for a true infinity loop where viewers don’t even notice the repeat. And yes Instagram can sometimes make that tricky. The simplest workaround (but with a downside: larger file size) is to loop your animation multiple times directly in your editing tool. But you can also can try to distract the eye. What are your tricks to create the seamless loop? #motion #instagram #motiondesign #socialmediadesign #design
3,690 73
1 month ago
A good part of what I’ve learned about design didn’t come from courses or books. It came from getting things wrong, unclear feedback, and redoing work. Over time, it became about understanding what’s actually being asked, explaining your thinking, letting go of your ego, and working with limits you didn’t choose. None of this clicked right away. It came through mistakes, a bit of frustration, and figuring things out along the way. A few skills that only made sense after learning them the hard way! What skills did you have to learn the hard way? #designskills #learndesign #productdesign #uxdesign #designtutorials
3,842 70
1 month ago
That’s something I hear very often: if you want to create timeless design, you usually shouldn’t follow trends. And yet, I catch myself doing exactly that sometimes. A certain visual style pops up, I see it more and more, and suddenly I like it. Sometimes I even bring parts of it into my own work.
 So I started wondering: why does that happen?
 This post is a little reflection on why design trends become successful in the first place and how they even emerge. Because trends don’t really grow in a straight line. They move more like a pendulum: when everything starts to feel too flat, too minimal, too predictable, we naturally crave the opposite.
 And somewhere in that swing, new trends are born. 
What are your thoughts on design trends? #designtrend #design #visualdesign #designtheory #trends

Sources: 
Book: The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett 
Article: /blog/what-makes-a-design-trendpatterns-people-amp-platforms-and-why-understanding-the-system-behind-trends-is-the-most-valuable-skill-a-designer-can-build
3,296 94
1 month ago
Here are some resources I’ve been diving into lately. They’ve been helping me connect creativity with strategy, psychology, and more thoughtful decision-making 💭
 ➡️ Course: Business for Designers (d.mba)
➡️ Articulate Design Decisions (Tom Greever)
➡️ Course: Product Psychology (Growth Design)
➡️ Guidelines: Web Interface (Vercel)
➡️ Caps Lock (Ruben Pater) What’s been helping you get better lately? #designresources #uxdesigner #productdesigner #designbooks #designtutorials
493 20
1 month ago
For me, the best part of designing is turning chaos into clarity or visual stories. Before I even touch a keyframe, I spend a lot of time just thinking about the story, the visuals, and how it should feel. As soon as I understand the core message, I try to shape it into something that actually fits the story. It helps me avoid creative blocks and endless tweaking later on. For this step you can use Adobe Express. It lets you quickly collect references, try simple layouts and explore new ideas.

Give it a try yourself at adobe.com/express and let me know what you think!
 #AdobeExpressAmbassadors #Ad #HowToAdobeExpress #visualdesign #designprocess
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1 month ago
When clients trust you, they listen to your thinking, not just react to what they see. They believe in you and in your design. That’s what gives you the freedom to make better decisions and create stronger work. But trust between clients, the team and designers doesn’t always develop instantly. Different personalities, expectations, and team dynamics can make it challenging at times. If it doesn’t work right away or in every project, don’t doubt yourself! 
What are your experiences with trust? #design #uxdesign #uiuxdesign #graphicdesign #visualdesign
3,437 83
2 months ago
It’s time again for inspiration from cool corners of the web. For the real experience, you have to try them yourself!! Save these for when you need a little inspiration aaaand tell me which one is your fav? ✨ #webdesign #design #designinspiration #webdesigners #webdesigninspiration
608 18
2 months ago