#behindthescenes 🎠🍿⭐️ Swipe through the set design, signage and imagined amusement park world we created for Thursday night’s Coach ⭐️ Brain Dead event in New York. @coach@wearebraindead #coachxbraindead
Repost 📸 : Hydra Design | @hydradesign__
14 looks. 80 seconds.
Last night in New York, we interrupted our Coach | Brain Dead launch party with a surprise flash runway show staged in the middle of the crowd.
Inspired by Tokyo street style, souvenir culture and the imagined merchandise from a fictional amusement part, the collection explores individuality, personalization and the joy of dressing up.
Launch globally May 29. @coach@wearebraindead
Moments from the Coach | Brain Dead launch event, where we debuted this special collaborative capsule collection with a surprise runway show, mid-party 🎈. A celebration of the art of co-creation and self-expression, the collection drops in stores and online May 29.
Photo Credit Images: 1-4, 7, 9-13, 17, 18: Garrett Bruce
Photo Credit Images: 5,6,8, 14-16, 19, 20: Matt Weinberger
#CoachxBrainDead #CoachNY
