For 40 years, Semifreddi’s has been winning hearts across the Bay with their unwavering commitment to fresh-baked, locally delivered bread. As they set their sights on a national stage, that local love is stronger than ever.
We kept the iconic white bags Bay Area folks know and love—but gave the brand a fresh new look to help it stand tall (and stay consistent) on shelves everywhere.
Full case study up on our site, at link in bio 🔗
Photography: @mdecoudreaux Copywriting: Erin Bosik
As we got to know the world of Semifreddi’s, two things naturally came together: the quirky spirit of the team and the timeless charm of vintage grocery and bakery signage. Those inspirations shaped the expressive typography throughout the new branding—bringing just the right energy to their fresh new look.
Featuring the wonderfully quirky Damn Sans by @damntypeco and GT Alpina by @grillitype
Full case study up on our site, at link in bio 🔗
Photography: @mdecoudreaux Copywriting: Erin Bosik
Excited to share our work for Semifreddi’s, a trusted bread and bakery staple in the San Francisco Bay Area for over 40 years.
In 2024, with new ownership and ambitious expansion plans beyond the Bay Area, Semifreddi’s approached Stout with an exciting challenge: to modernize their heritage brand without alienating their loyal customer base. Through a logo refresh, expressive typography, and a friendly, relatable brand tone of voice, the final brand identity and packaging introduce consistency across touchpoints and reposition Semifreddi’s for a modern audience—while staying true to its legacy.
Full case study up on our site, at link in bio 🔗
Photography: @mdecoudreaux
Copywriting: Erin Bosik
