Hello, night dwellers,
Every year, a small group of us comes together to build a character and a faux product. It’s turned into its own tradition. One day, one creature, one small world we make from scratch.
This year, we shifted to lycans.
Our 2025 product is Howl & Hold, a hair clay designed for a character who looks like he lives deep in the woods and hasn’t entirely mastered his grooming routine. The project stayed simple — clean portraits, a worn flannel, forest textures in the studio, and a product that felt like it belonged in his world without needing a bigger story around it.
Crafted by the 🐺 Pack at Midnight Miracle Beauty:
Creative director and photographer,
@helynn.ospina captured every dark, moody, and earthy detail to build Midnight Miracle’s world.
Designer
@adriadelmar brought Midnight Miracle’s brand identity to life with her incredible packaging, branding, and design work.
HMUA and art director
@stormalex worked his magic to transform our model
@skrxxh @mdtagencyinc into our strapping lycan with his assistant
@_kai.naka .
Producer and rep
@jackierepresents ensured everything ran smoothly from start to finish.
Studio
@tangerinepropshop provided the perfect props to bring our vision to life.
Photo assistant
@sandygromvik helped bring every shot to life behind the scenes.
#howlandholdclay #midnightmiraclebeauty #conceptualphotography
