@tatis@ride100percent 2024 Signature Eyewear Collection
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This was a super fun and challenging shoot. This entire campaign was shot on an infrared camera with infrared filters, a form of photography I’d always wanted to try out. From learning how to shoot and post process in an entirely new way was a rad experience and fun to nerd out on. The wavelengths and filters this was shot on/with essentially transforms anything that’s green with chlorophyll in it (aka trees, plants, grass, etc.) into hues of reds and pinks which lined up perfectly with Fernando’s latest collection of all pink sunglass models. It’s always rewarding when an idea/concept that lives in your head turns out! Big shout out to @jake_david12 for lending me the tools to tackle this project and for the numerous phone calls just nerding out on shit 🫡
