I’m not sure how I got so lucky in this life to know and love and support and learn from and celebrate these ones, @ellafisher03@denas_table@northridgefarm , but I am and I’ll never not feel grateful. Truthfully I feel this for all my clients and it’s always an honor to step into their lives and businesses to capture the stories and witness the magic. ❤️
Right now I’m auditing a client’s digital world. She produces A LOT of content which for most people is a huge hurdle. However, we’re not seeing the conversions we want for a very particular product. I’m looking in two places— her thoughts and her potential clients’ experience WITH her work. When we’re producing a lot of work (podcasts, courses, posts, reels, stories, emails) our clients simply might be on information overload. So I’m looking at how a client feels when moving from free resource to paid offer. Where are they getting lost? What’s most effective? Where could we provide a simple roadmap that contributes to an easy on-ramp to them finding the solution that they’re looking for?
The tipping point. You’ve sold a lot of coaching. You’ve built a brand that is working. And then trauma response kicks in. You don’t see what you’ve built and instead believe you’re lost, it’s not working, and you need to turn back. This can happen because of life (a medical diagnosis, or loss or you just get busy with living) or because something happens in the business itself. Don’t look at all you’ve built through fear.
I think of your website as an unfolding. A process in discovery and knowing. It’s all there, within your heart and mind and brain just waiting to feel inspired, safe, free. DM me KNOWING and I’ll share my 3-part framework for website creation.
Owning a new piece of tech can be…..intimidating. But building your capability and capacity (unless you wanna be a boss and pay someone else to do it all for you WHICH IS COOL) is something I actually care about. Which is one reason I’m different than going the template route. Let’s build— you KNOW you want your work out there in the world!
I created a 3-part guide for those of you building your own coaching websites. It will walk you through a process that will keep you from burning out due to something very specific— starting without a plan. Very often the term website design is seen as 1 thing when it’s a series of phases. I break those down easily so you can stay in one of them for the time you need to do it well based on your capacity. Take 1 day for each phase if you have ample capacity for it. Take a week for each if you need to break it up. Take 1 month for each if you’re fitting it in where you can. Message me GUIDE and I’ll send you the link for my free guide. 💻
Most website advice focuses on colors, fonts, or platforms.
But the strongest websites are built from 3 parts working together:
• Tech�• Creative�• Hospitality
Most people over-focus on one and completely miss the others — which is why their site feels harder than it should.
You can have beautiful design but confusing messaging.�
Great writing but clunky tech.�
Solid tech but no feeling of connection.
And visitors can feel that mismatch immediately.
When all three parts are working together, your website starts doing its job:�
Helping people understand your work�
Trust your expertise�
Feel comfortable taking the next step
I created a free guide that breaks down the 3 parts in a simple, practical way so you can see exactly what might be missing (or already strong) on your site.
It’s short, clear, and surprisingly relieving.
Because usually the issue isn’t that your work isn’t good.�
It’s that one of the 3 parts just needs attention.
DM me and I’ll send the link your way!
Most coaches think they can’t hire a website designer because they’re not ready. They don’t feel certain about their offer or product. Very often this is where they’re stuck. My offer is called Creative Partnership because that’s what birthing a beautiful and resonant offer requires. Coaching, design, support, partnership.
