š Main account @Alevtina.v.art
āļø Global Visual Director | Brand Strategist
šø Photo | š„ Video | š Campaigns
š¼ Content that converts.
Huge thank you to @lollipopstarpops for trusting us with this š«¶š¼
this one is actually one of my favorite videos ā super simple, but thereās something about it. the feeling, the movement, the way the lollipop kind of takes you on a little tour around coachellaā¦ it just works.
this is just one of many pieces we created ā iāll be sharing more of my favorites soon, and adding them to my website/portfolio.
really proud of the team on this one.
production: @realhypecreative
dp: @deproduction1@johnydchoreography
editor: @raymarcellusg
creative direction: @alevtina.v.art
brand: @lollipopstarpops
#coachella #coachellavibes #brandactivation #contentproduction
two weeks of @coachella
looked like fun ā was work.
first of all, grateful to @lollipopstarpops for trusting me and for the opportunity.
thank you to my media team ā you showed up, stayed solid, and made it work when it mattered.
and thank you to everyone on set who helped build this from the ground up ā you all did an incredible job.
I was running the media side, figuring things out in real time, dealing with pressure, small dramas, all of itā¦ and by week two, it clicked. you could feel it ā people actually wanted to make it work.
and thatās the difference.
I keep seeing this in my work and in others ā itās never about perfect. people come back for how you think, how you move, how much you care. they see the growth.
weekend was real.
it was a success.
#coachella #productionlife #mediaproduction #creativework #bts
Some of my favorite photographs from @coachella for @lollipopstarpops , part one āØ
fun fact most people donāt know ā at coachella, you canāt just walk around and shoot freely with a professional camera. youāre only allowed to shoot under a specific brand/activation, and mostly inside that space. so a lot of these moments live inside the lollipop star worldā¦ and honestly, i loved that. it made everything feel more intentional, more intimate, more ours.
so many images i didnāt even include hereā¦ might need a part two š
grateful for this experience, the energy, the chaos, the colors, and the people. thank you Lollipop Star for trusting me ā letās create more together š¤
#coachella #festivalvibes #behindthescenes #visualstorytelling #contentcreator
week one of coachella was intense.
producing, shooting, editingā¦ all at the same time, on the spot.
just a reminder for myself and for anyone comparing ā
a lot of big brand content you see doesnāt get edited live.
it comes out days after the first weekend is over.
we didnāt have that luxury. everything here was created in real time.
not perfect, but real. and honestly, iām proud of that.
week two already feels sharper, stronger, more dialed in.
but week oneā¦ that was pure pressure, learning, and growth.
full respect to the team and everything we pulled off. š”
#coachella #behindthescenes #contentproduction #realtimeediting #festivalwork
First coachella wasnāt really a āfestivalā for me
it was work, chaos, figuring things out on the go
but thenā¦ moments like this happenš„¹šš„°
#coachella #festivalmoments #behindthescenes #creatorlife #workandplay
Day 1 at coachella š”
trying to show you a little behind the scenes while moving at full speedā¦ doing 10 things at once, running production, catching moments, and still trying to bring you guys inside all of it
i know itās a bit long and a little all over the placeā¦ i feel it too. still figuring out how to tell these stories better, maybe voiceovers next time, but for now just bear with me
i really hope you feel the effort behind this. i wanted you to see at least a piece of whatās happening backstage
also keeping it real ā iām learning a lot right now, new levels, new pressure, new experiencesā¦ so thank you for staying with me through it
this is how day one went
more coming, even after coachella ends. not just for memories, but so you can really see the process
full content + moments are on @lollipopstarpops
#coachella #festival #behindthescenes #productionlife #california
Day 1 ā and no, I didnāt buy a ticket š”
I always said if I ever come to Coachella, itās because Iām working it.
This year it finally happened ā full production mode, long days, no sleep, running on pure adrenaline and purpose.
Thatās also why this is coming in a little lateā¦
because when youāre in it, youāre really in it.
No time to post, just time to create.
Now I get to show you everything we built behind the scenes.
Welcome to Coachella through my eyes. Day 1.
#coachella #coachellavalley #contentcreator #photographer #production
POV:
Youāre looking for a photographerā¦
and Iām already here like
āoh hello š letās create something iconic.ā
If youāve been thinking about booking a shoot, this is your sign.
Portraits. Personal branding. Campaigns. Content.
Letās stop overthinking and start shooting.
DM me āshootā and letās build your vision.
#photographer #eventphotography #losangeles #creativephotographer #contentcreators
Everyone thinks AI is a shortcut.
Itās not.
This took two days of testing, breaking, fixing, restarting, trying again.
Making sure the motion feels continuous.
Making sure the shot makes sense.
Making sure it doesnāt look fake, stitched, or lazy.
AI doesnāt magically create vision.
It only follows one.
This is not about āpressing a button.ā
This is about directing, patience, taste, and knowing when something feels wrong.
It was frustrating. It was messy. It didnāt always work.
But this is my identity.
Between reality and imagination.
Between camera and code.
Welcome to my world.
Welcome, AI.
#aicreator #photographer #losangeles #visualstorytelling #hollywood
What a great start with LavaTech at CES.
Grateful for the opportunity and the trust to create.
This is only the beginning.
#ces #techconference #eventvideography #lasvegas #videocreator
