Architectural designers don’t always lose leads because their work isn’t good.
They lose them because their website makes it hard to take the next step.
Some usual suspects: – Slow load speed – Vague or hidden CTAs – No visual hierarchy – Cluttered layouts
Enough to quietly turn interest into drop-offs.
📩 Message me your website link and I’ll send over a free audit.
Most architecture websites miss the mark in the first 5 seconds.
The visitor lands... and sees a big image, maybe a project title, maybe a vague statement like “designing for the future.” Then silence.
No clarity. No direction. No reason to keep scrolling.
The hero section isn’t just a visual. It’s the first moment someone decides if this studio is relevant to them.
→ What do you do?
→ Who is it for?
→ And what should I do next?
Here’s a recent hero section I designed for an architectural visualisation studio. It’s clear, outcome-focused, and gets to the point (without sacrificing personality).
Because when you get this part right, people don’t just look. They engage.
Architects win awards for their work.
But what about their website?
I redesigned parts of Mikhail Riches’ site to show how structure, tone, and layout can speak as clearly as their buildings.
- Stronger hierarchy
- Smarter pacing
- Design that’s deliberate, not decorative
