SMFW25 “Overnight Celebrity” drops TOMORROW.
All garments cut, sewn, & produced by me in Chicago.
Airbrush Spiked Hoodie Dress I Heart SM Batwing Dress
Everyone wants to become a superstar “overnight” and for the world to suddenly start paying attention. Truth is, it’s never overnight.
This collection is my story — what it’s like to build something from scratch, to be compared, underestimated, and still keep creating.
Shot by @ryanmroberts Scene Videography by @tylrspence@njoifilms Creative Direction @emonieloreal@njoifilms Fashion @emonieloreal Talent @ffffatema@destinyshylaaa@udontliveonce@emonieloreal
#StarMarketChi #OvernightCelebrity #SMFW25 #chicagofashion #streetwearbrand #cinematicfashion #independentdesigner #fashionfilm #shortfilmseries
Chicago nightlife.. Scene 3: Headlines.
The city is watching — Star Market FW25 Overnight Celebrity Collection, October 10th.
Airbrush Spiked Hoodie Dress + I Heart SM Batwing Dress.
All handmade in Chicago.
Videography @njoifilms / @tylrspence
VHS @camcayen
Editing @tylrspence
Creative Direction @emonieloreal / @njoifilms
Fashion @emonieloreal
Talent @ffffatema@destinyshylaaa@udontliveonce@emonieloreal
#starmarketchi #overnightcelebrity #fw25 #shortfilmseries #streetwear #chicagofashion #fashiondesigner #independentbrand
All eyes on us. Scene 2: Showstopper.
The city turns into a runway — this is Overnight Celebrity, Fall-Winter 2025.
Featuring the Airbrush Spiked Hoodie Dress + I Heart SM Batwing Dress — all handmade in Chicago.
Videography @njoifilms / @tylrspence
Editing @tylrspence
Creative Direction @emonieloreal / @njoifilms
Fashion @emonieloreal
Talent @ffffatema@destinyshylaaa@udontliveonce@emonieloreal
#starmarketchi #overnightcelebrity #fw25 #streetwear #editorialfashion #shortfilmseries #chicagofashion #independentdesigner
ALI TWINS AS STAR BOYS FOR SMC🐆 starmarketchi anniversary campaign photographed by aphroditephotos (2025)
IHeartSMC Fur Hoodie available at starmarketchi.com
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Photography: Nakayla Newson @aphroditephotos
Fashion: Emonie Coleman @emonieloreal@starmarketchi
Creative Director: Emonie Coleman @emonieloreal
Model Director: Brooklynn Moore @_weluvbrook@bookwithbrookie
Models: Kyle Ali @manicoan & Ali Ali @isalilpure ,
#starmarketchi #photography #fashiondesigner #setdesign #anniversary #campaign #production #discoverchicago #chicagobrands #marketing #brandshoot #chicagophotography #fashionphotography
