Standard Black

A brand system built around one of the defining shifts in modern business and technology. Alliance was created to help leaders navigate a rapidly changing landscape through a connected ecosystem spanning fund, studio, and venture creation. We developed the idea of Amplified Intelligence around a simple belief: technology becomes more valuable when paired with operational expertise, entrepreneurial thinking, and real-world experience. The identity system was designed around three interconnected businesses:
• Alliance Fund
• Alliance Studio
• Inception Works That relationship became the foundation for the mark itself. Three distinct structures converging into a single “A” for Alliance, representing capital, creation, and scale operating as one system. Most importantly, this was built in close collaboration with the Alliance leadership team, with a focus on creating long-term enterprise value.

🌹 PUMA x ROSÉ — A Global Debut 🌹 A collection as personal as it is powerful. Rosé’s first full collaboration with PUMA carries her voice in every detail—from the pointe-inspired laces of the Speedcat Ballet to oversized silhouettes reimagined through her lens. Together with PUMA, the team at Standard Black helped bring that vision into focus: campaign strategy, concept, art direction, production, and influencer seeding. The result is a world that feels like Rosé herself—dreamlike, rebellious, and real. Shot in open, pastoral landscapes, the imagery leans into dreamlike nostalgia and raw mood — a backdrop that lets Rosé’s voice carry, both on and off stage. #PUMAxROSÉ #ForeverFaster #StandardBlack Talent, Rosé @roses_are_rosie Campaign Photographer, Quentin De Briey @quentindebriey Director of Photography, Hampus Nordenson @hampusnordenson Production Designer, Jae Yeon Lee @ijaeyeonlee Campaign Editor, Noah Weisfogal @supervision_agency Colorist, Sam Howells @ethos_studio Social Photography & Videography, Marco Lee @jiin.333 Social Editor, @fang_group Fashion Stylist, Aeri Yun aeriyun Makeup Artist, Jungyo Won @bit.boot_jungyo Hair Stylist, Seonyeong Lee @leeseonyeong__ Producer: @stephwfernandez Producer: @korishadrickofficial Founder: @michael_sharp Creative Direction: @justinsolitrin Creative & Art Direction: @jessicasolitrin @pumasportstyle @puma

🌹 PUMA x ROSÉ — A Global Debut 🌹 A collection as personal as it is powerful. Rosé’s first full collaboration with PUMA carries her voice in every detail—from the pointe-inspired laces of the Speedcat Ballet to oversized silhouettes reimagined through her lens. Together with PUMA, the team at Standard Black helped bring that vision into focus: campaign strategy, concept, art direction, production, and influencer seeding. The result is a world that feels like Rosé herself—dreamlike, rebellious, and real. Shot in open, pastoral landscapes, the imagery leans into dreamlike nostalgia and raw mood — a backdrop that lets Rosé’s voice carry, both on and off stage. #PUMAxROSÉ #ForeverFaster #StandardBlack Talent, Rosé @roses_are_rosie Campaign Photographer, Quentin De Briey @quentindebriey Director of Photography, Hampus Nordenson @hampusnordenson Production Designer, Jae Yeon Lee @ijaeyeonlee Campaign Editor, Noah Weisfogal @supervision_agency Colorist, Sam Howells @ethos_studio Social Photography & Videography, Marco Lee @jiin.333 Social Editor, @fang_group Fashion Stylist, Aeri Yun aeriyun Makeup Artist, Jungyo Won @bit.boot_jungyo Hair Stylist, Seonyeong Lee @leeseonyeong__ Producer: @stephwfernandez Producer: @korishadrickofficial Founder: @michael_sharp Creative Direction: @justinsolitrin Creative & Art Direction: @jessicasolitrin @pumasportstyle @puma

🌹 PUMA x ROSÉ — A Global Debut 🌹 A collection as personal as it is powerful. Rosé’s first full collaboration with PUMA carries her voice in every detail—from the pointe-inspired laces of the Speedcat Ballet to oversized silhouettes reimagined through her lens. Together with PUMA, the team at Standard Black helped bring that vision into focus: campaign strategy, concept, art direction, production, and influencer seeding. The result is a world that feels like Rosé herself—dreamlike, rebellious, and real. Shot in open, pastoral landscapes, the imagery leans into dreamlike nostalgia and raw mood — a backdrop that lets Rosé’s voice carry, both on and off stage. #PUMAxROSÉ #ForeverFaster #StandardBlack Talent, Rosé @roses_are_rosie Campaign Photographer, Quentin De Briey @quentindebriey Director of Photography, Hampus Nordenson @hampusnordenson Production Designer, Jae Yeon Lee @ijaeyeonlee Campaign Editor, Noah Weisfogal @supervision_agency Colorist, Sam Howells @ethos_studio Social Photography & Videography, Marco Lee @jiin.333 Social Editor, @fang_group Fashion Stylist, Aeri Yun aeriyun Makeup Artist, Jungyo Won @bit.boot_jungyo Hair Stylist, Seonyeong Lee @leeseonyeong__ Producer: @stephwfernandez Producer: @korishadrickofficial Founder: @michael_sharp Creative Direction: @justinsolitrin Creative & Art Direction: @jessicasolitrin @pumasportstyle @puma

New e-comm experience for @willychavarrianewyork #willychavarria #webdesign

Show collateral for @willychavarrianewyork SP/SU 24

Proud to launch @mackweldon ‘s first Women’s Capsule Collection with @zoeebarnard . - #mackweldon #fordailywear #capsulecollection

Cheers to 10 years with @mackweldon — here’s to 10 more! #mackweldon #10years #fordailywear #menswear

Bringing in the Holidays with @mackweldon and @charles.oduro #mackweldon #holiday #fordailywear

New work for @johnhardyjewelry , featuring the Marigold; a powerful symbol of community in the Balinese culture that inspires everything they do. #johnhardy #johnhardyjewelry #jewelry #craftasritual

John Hardy — Fall 2022 #johnhardy #johnhardyjewlery #handcraftedjewelry #craftasritual

New work for @johnhardyjewelry in partnership with @susangkomen #BreastCancerAwarenessMonth