Morning Light - Our first collection as Standard Format which implements past design language into new found forms.
Featuring the Ventricle Jacket, Ventricle Pant, and a reversible cotton tee in two colourways, this collection embodies the interplay between light and darkness.
Both the jacket and pants offer the wearer the option to style them in two ways: an understated all-black look or a dynamic combination of black and blue, with zipped vents left open to reveal a hint of colour. These shades are inspired by the soft hues of the sky at sunrise during winter, capturing the quiet beauty of a cold frosty morning.
Sign up via standardformat.co.uk for early access
All products will be available to purchase 7/3/25 7PM GMT
Shot by @stanley_everest
Creative Direction/Production @giorgiaaubrey
Styling/Creative Direction @louishols
Lighting @ricardomuca
Set Design @charlieheathmartin
Models @jude_foley_@yuma_nkhm
Assistants @lewi6_@ofentse.mat
