StackAdapt

⚡️Energizing, thought-provoking & just downright fun! Thanks to @stackadapt & your team for crafting an inspiring & dynamic experience. #conversion2026 #digital #innovation

Day 2. No slowing down. Sarah and Ella still on the ground at Conversion 2026 and the insights are only getting sharper. What’s worth noting today: ➡️ The brands that are growing are focusing on their brand positioning & not solely on performance metrics. There is a resurgence in looking at total impressions not just clicks. Frequency is also key, with consumers now needing on average 22 connections with a brand before converting. ➡️ AI is part of every conversation. The general feeling has been that of ‘just start and have a go’. Don’t wait and over analyse, just start. The conversation has been very mixed as to whether it should be leadership or people lead within organisations. However, it’s been great reassurance to understand how advanced Sunny is within AI, even compared to be agency’s out of the US & Europe. ➡️ 2. Different channels need different creative Simply resizing the same creative across platforms is becoming ineffective. Different environments require different messaging, tone, and formats. ➡️ Awareness is measurable if you define the right KPIs. The industry is moving beyond clicks and immediate ROAS metrics. More conversations focused on: Brand lift, purchase intent, attention, social engagement, branded search growth, MMM and time on site/content engagement More where that came from ☀️

Still in Cairns 🌴 Holly’s deep in the sessions at Cairns Crocodiles and there’s no shortage of ideas worth sharing. Write this down: ➡️ Design the exit, not the loop: In a world obsessed with capturing attention, the smarter challenge for brands is creating genuine value and helping people get back to real life. Design the exit, not the loop, that’s where your brand wins. ➡️ Turbulence & takeoff: branding in travel today: Travel branding runs on feeling, it’s built on trust, not features. Women are the highest buyers and the luxury segment is growing massively ➡️ From brandside: The brand race inside formula 1 - F1 proved that people won’t remember the logo, they’ll remember the experience. Access is the strategy of connection. Don’t you worry, there’s more where that came from. 👀 #sunnyadvertising

Straight outta Texas 🤠 Sarah and Ella are on the ground at @stackadapt Conversion 2026, where bold ideas convert into real growth. Safe to say… their brains are already full. While we can’t share it all just yet, here’s a peek at day one and a few insights worth writing home about: ➡️ Influence matters more than attribution Last click is becoming less meaningful because most decisions are already made before someone searches. Media’s job is to shape preference over time, not just capture intent. ➡️ Streaming and scrolling are demand creators Search and shopping capture existing demand, but streaming and scrolling create it. Google’s own research suggests 50-60% of budgets should shift toward influence-driving environments. ➡️ Data foundations matter before AI can work properly AI is only as good as the structure underneath it. Cleaning up naming conventions, tracking consistency, and connecting 1PD with media performance data is the groundwork before any sophisticated AI implementation. Follow along this week, we’re just getting started ☀️ #sunnyadvertising

Holly’s on the ground at @cairnscrocodiles , where bold brands and big ideas collide. First impressions? It’s already delivering. Here’s a peek at day one... More to come 👀 #sunnyadvertising

Day one in Austin 📍 This week, members of the ZGM team are attending StackAdapt’s Conversion event and connecting with some of our Austin-based teammates along the way. So far: • great conversations • fresh ideas • lots of learning Excited for the rest of the week. #DigitalMarketing #ProgrammaticAdvertising #StackAdapt #MarketingTeam

Holly’s off to Cairns! 🐊 Holly is heading north with StackAdapt for Cairns Crocodiles, and it’s not your average industry event! Think big ideas, bold brands, and a whole lot of Pinterest-powered inspiration. We’ll be bringing you the good stuff; what’s trending, what’s shifting, and what it actually means for our clients. Keep an eye out 👀 #sunnyadvertising

Huge thank you our sponsors. Here's what they have planned for you: 🍸 Cocktail bars 💥 Golf cannons 🎯 On-course challenges 🎉 Patio, prizes, and more

Off to Austin 🇺🇸 Sarah (our CEO) and Ella from the Traditional team are heading to StackAdapt’s 2nd Annual Summit and let’s just say… not many people get this invite. They’re two of a very small group being flown over for the event, joining global leaders in digital advertising at ACL Live & the W Hotel. We’ll be bringing you everything, from behind-the-scenes moments to the insights shaping what’s next in our industry. Stay tuned 👀 #sunnyadvertising

Just a glimpse of everything we'll be revealing next week at Conversion in Austin.

Convert corporate stage snippets into winning post-event content you can repurpose at your convenience. 🔗 Book your #Shootday now on the link in bio.

We recently worked with Big Secret to create this partner award that was presented last week. It was fun making this a reality along with Kiros Chu and Alex Shena.