Culture post! We already know that GERMIES is a group of misfits coming together to create great work. When our paths crossed, we exchanged beliefs, values, and ideas! As we are all creatures of our own hobby and to keep GERMIES minds open to new ideas, we dived into possible hobby induction.
Here’s the rule: Just register your interest and turn up on the day, company will take care of everything else. Of course, this is not compulsory. Any GERMIE can sign up for these activities and knock off mid-day to participate in them.
Previously, we had aerial yoga, bouldering, and today we have pottery class! Seems like pottery is a rather popular bonding activity. It’s over-subscribed, so we opened another class for it. Heard the next one is DJing or pet grooming class. Any ideas? Stay tuned!
#agencylife #hobby #pottery #madmen #adagency
After two years off the circuit, GERMS is back, and we’re grateful to return with two Golds! One for UOB and another for SG Enable. We are thankful 🙏🏻 The past two years were spent rebuilding from the inside out. Rethinking structure, sharpening culture, refining how we think and make. A lot of the work was invisible but necessary. Discipline. Conviction. Bar raised, and met.
Thank you to every GERMIE for your resilience, your craft, and your belief in doing things properly. Thank you to our clients and partners who stayed the course and trusted the process through change. We don’t take any of this lightly. This is a marker, not a destination. We’re just getting started and looking forward to pushing for work that’s sharper, braver, and better in every way.
Forward!
Q2 already! Who pressed fast forward? 😭
Things at GERMS are at full throttle, so we figured, why not make the office a little more… confrontational.
So we designed, updated our wallpaper, and put our GERMIES values right at the entrance, you know you’ve stepped into Nania of advertising when you come for your next interview. A new wall packed with iconic ad taglines we pay homage to. Not for inspiration. For judgement. Now every time you try to write a headline, there’s a wall quietly going, “That’s cute.”
It’s uncomfortable. It’s unnecessary. But that’s exactly what we needed.
We really have loads of agency updates coming soon.
So stay dialed in.
Or at least pretend you are 😏
#agency #agencylife #adagency #madman #advertising
So GERMIES had our annual Lo Hei. The only time of the year we get to eat Yu Sheng, and this year at our favourite place @venuebysebastian and our colleagues from Japan managed to join us. Of course, energy was peaking throughout the night, and congrats to the winner of the mysterious grand Ang Bao. You know what to do for lunch next week 😊
#lohei #cny #agencylife #celebration #madeinsingapore
Finally, something real and not AI-generated 😇
These were some properly cute collectables that kept a few of us happily busy during the year-end closure for our partner UOB (Yes, all GERMIES “blindbox experts” surfaced and gave their two cents’ worth of what’s cute and what’s not).
Thoughtful, hands-on, and made with care because even quiet periods deserve meaningful work. And no, you won’t find these at PopMart.
No blind boxes. No restocks. No reruns. Ever.
Super cute. One-off lah.
Once they’re gone, they’re really gone.
So if you like things with a bit of soul, a bit of story, and a lot of heart, grab yours before it runs out. Happy Lunar New Year! 🎠
The GERMS year-end party was a riot thanks to our planning crew who somehow delivered something for everyone. Fun KPI: exceeded 💯
As we wrap the year, it feels good to celebrate the hustle we survived and the bond we built. Big cheers to our grand prize winners. Your good luck era starts now🙏🏻
Now is the time to eeeeeenjoy the office closure, recharge hard, and spend time with our favourite people. Afterall, we’ve earned every minute! Right?🎅🏻
💜 Marching in Purple. A Walk for Inclusion.
Last weekend, we marched in purple alongside our partners and the incredible team at SG Enable. We joined the annual Purple Parade, an inspiring celebration of abilities, diversity, and unity. The energy, electric. The weather, perfect. The turnout was a record-breaker. Every step reminded us that Singaporeans do care and want to care. There is no divide, only strength in togetherness. We are humbled and will do our very best to bring awareness to the special needs community through our campaigns and communication in support of SG Enable. 💪
💜 Everything aside, let us start off with purple ice cream after the walk 😂
#PurpleParade #Inclusion #SGEnable #GERMSDigital #WeAreGERMS
Sunny day? No sweat. Just smiles, brushes, and a wall that now tells a bigger story. One of inclusion, colour, and connection.
GERMIES had a blast painting the mural at SG Enable this week, adding a little more warmth (and paint) to a place that already shines with purpose.
Because when communities come together, good things don’t just happen, they grow. 🌞🎨 💓
At GERMS, we’re driven by one thing: creating campaigns that truly make an impact. This year, we did one after another. Truly blessed and thankful to be able to 🙏
Bid today!
https://lnkd.in/gz9Mcdv8
#uob #thepresidentchallenge #art #artauction #sculptures #unitedasonereddot #sg60
Annyeonghaseyo! 🇰🇷✨
We’re back from our GERMS Retreat 2025!
This year, GERMIES cast their votes and Korea took the crown 🏆 with Jeju and Busan edging out Melbourne in a close fight (not Seoul, or even cyberpunk-city Chongqing, surprisingly!).
It was a full week of office closure and adventure on the road: from winding coastlines and majestic cliffs to bustling night markets and sizzling street food. We explored, laughed, sang in the car, and recharged together while soaking in the sights and delights of both Jeju and Busan.
Naturally, we ate our way through the two cities: fried chicken, octopus, crab, abalone, kimchi, beef, pork, chicken… You name it, we devoured it! 🍗🐙🥬🥩 (Pretty sure Busan is now running low on Soju thanks to us 🤣).
Trips like these remind us why we work so well together. It’s not just about where we go, but who we go with 💛 To more memories, more journeys, and more GERMIES moments ahead! 🌍
Big cheers to our GERMS Blazepod Challenge winners 🏆 Clarisse, our brilliant Creative intern, and Jun Wai, our unstoppable Associate Account Director!
This little challenge was all about keeping our GERMIES active, healthy, and sharp. These two proved that reflexes and determination cut across all levels of the agency. 💪⚡ Congratulation to their win of the $Red Packet$!
Don’t spend it on snack hor~ 🎉
#GermsLife #HealthyAgency #TeamSpirit #GERMS
A proud and meaningful day for every GERMIE.
Today, we launch the campaign film “Would You Care?”. A piece of work that isn’t about sympathy, but about shifting perspective: it’s about truly seeing one another. It’s about moving towards a future where inclusion is never an afterthought, but a way of life.
So let’s start noticing. Let’s start acting. And together, let’s build a more inclusive future. A big thank you to the great folks at @imable.sg for being true bastions of inclusion. GERMS will always stand with you. 😼
#WouldYouCare #Inclusion #GERMSDigital #SGEnable #imablesg #CampaignLaunch #EnableLives #InclusiveSociety
