𝐈𝐧𝐬𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐟𝐮𝐭𝐮𝐫𝐞 𝐬𝐮𝐜𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐋𝐢𝐛𝐞𝐫𝐭𝐲 – 𝐚𝐧𝐝 𝐁𝐨𝐧𝐠𝐚𝐧𝐢 𝐌𝐨𝐫𝐠𝐚𝐧.✨
There are times when negotiation is the best course. And there are times when you just have to put your foot down. It’s an insight that Liberty’s ad agency, TBWA, cleverly leveraged to create their new commercial. It’s also one they applied when choosing the right director to help bring it to life. A decision almost as critical as securing your child’s future success.
When quality direction is non-negotiable, Spitfire’s Bongani Morgan is your man. Bongani took TBWA’s simple, powerful idea and embellished it beautifully — with respect, restraint and an unwavering commitment to the agency’s vision. With his trademark attention to detail, authentic performances and vivid visuals, Bongani makes the case for a smart future that everyone can relate to.
Want to secure your idea’s future success? Give us a call today. Bongani will be only too happy to share his learnings with you too.
CREDITS
Client: Liberty / @libertygroupsa
Robert Tsoka / @robert_tsoka
Kutlwano Duma
Agency
TBWA / @tbwahuntlascaris
Copywriter: Peter Maluleke / @huntygray
Creative Director: Lauren Meyer
Art Director: Rose-Mary Mabasa
Business Unit Director: Cretienne Uys / @cretieuys
Account Manager: Iman Sydow / @imansydow_
Producer: Kim Hunt / @kimmy_hunt66
We’ve been digging through some of our past work and thought we’d share how we made KFC’s Shakin’ Shakin’. Just in case… you ever find yourself needing to shake an entire room. 😅
Got questions? Drop them in the comments!
#WeSpeakImpossible
(Link in bio) 🔥 Liesl Lategan-Kyriakou selected for Cannes Lions See It Be It 2026 🔥
Cannes Lions has announced the cohort for the 2026 See It Be It talent programme, and South Africa is on the list. Liesl Lategan-Kyriakou, founder and executive producer at Spitfire Films, has been selected as part of the global programme designed to accelerate the careers of women and non-binary talent in the industry.
New Year’s resolutions? They’re made to be broken. Unless you box clever. And, in Januworry, you need to box more clever than ever. Thanks to KFC you can.
KFC’s latest offering is the perfect way for those with tightened belts to loosen up a little. A Crunch Burger, Chicken, Chips and cold drink for just R64.90 is a smart choice. As smart as getting Spitfire’s Katlego Baaitse to shoot your board. Katlego’s new work for KFC is uncluttered, smart and delivers an extra order of appetite appeal that’s simply irresistible. Authentic performances – a Katlego trademark – bring the idea home and leave viewers thinking that maybe boxing clever could be the best New Year’s resolution ever.
Hungry to turn your idea into something really tasty? Call Spitfire now and we’ll get Katlego to box clever for you too. Because you don’t get a more appetising combo than Katlego, your idea and Spitfire. Order now!
Client: KFC / @kfcsouthafrica
Brand Manager: Anna Mogorosi
Marketing Manager: Thabiso Mabitsela
Agency: Ogilvy JHB
Creative Director: Tshepo Mosoeu
Art Director: Desmond Motsoeneng
Art Director: Lesego Molaudi
Copywriter: Sibonile Shange / @sibonile.shange_
Produce: Pat Vilakazi
𝐊𝐚𝐭𝐥𝐞𝐠𝐨 𝐥𝐞𝐭𝐬 𝐡𝐢𝐬 𝐢𝐧𝐤-𝐬𝐢𝐝𝐞 𝐨𝐮𝐭 𝐰𝐢𝐭𝐡 𝐁𝐈𝐂. Back to school.📚 Where’s the fun in that? Well, for parents . . . say no more! But for kids, it’s the start of a whole new year – and a blank page just waiting to be filled with crazy ideas and awesome adventures. This is the insight identified by BIC’s agency Boundless which forms the basis of their new campaign – and Boundless needed someone with equally limitless imagination to bring their vision to life.
As it turns out, Spitfire Director Katlego Baaitse’s middle name could be “Limitless”, if he really wanted one. But he doesn’t. Instead he’d rather use his limitless imagination and talent to make work that’s fresh, engaging and, in the case of BIC’s new feel-good commercial, warm and uplifting too.
But take a look for yourself. And then, if you’d like Katlego to bring some of that same passion, performance craft and imagination to your work, give us a call and let’s ink in a meeting. Because every great piece of work begins with a blank page – and a sky full of imagination.
Client
Bic / @bic_stationery_sa
Marketing Manager, Stationery – South Africa: Amy Whittam / @amywhittam
Junior Brand Manager, Stationery – South Africa: Dimpho Rowena Phoshoko
Agency
Boundless / @boundlessza
CCO: Roanna Williams / @roannainjoburg
CD: Felix Kessel / @felixak
Social Art Director: Lauren Dixon-Paver / @ld_p
BUD: Zimkhita Sokanyile
Producer: Lara Bayley
Intern: Palesa Moloi
𝐍𝐚𝐢𝐣𝐚 𝐬𝐭𝐚𝐫 𝐉𝐨𝐞𝐛𝐨𝐲 𝐣𝐨𝐢𝐧𝐬 𝐉𝐓 𝐢𝐧 𝐬𝐦𝐚𝐫𝐭 𝐧𝐞𝐰 𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐓𝐄𝐂𝐍𝐎
Star quality. Some would say it’s indefinable, intangible, an elusive "je ne sais quoi". We say true star quality stands out like a 24K light on a midnight set. It just shines. Nigerian Afropop star Joeboy @joeboyofficial is one example. We like to think that Spitfire Director JT is another. Put them together and you’ve got work that really dazzles. ⚡
Which is what happened when the two of them combined for TECNO Mobile Nigeria’s epic new commercial, celebrating both TECNO’s AI offering and their sponsorship of the Africa Cup Of Nations 2025. JT lit up the pitch with an energetic, wide-ranging production that’s got all the moves – from the change room to the boardroom, the living room to the finale.
Looking for some of that star quality for your work? ⭐Pick up your own mobile and call Spitfire today. JT’s ready to help your light shine like a 24K too.
CREDITS
Client: Tecno / @tecnomobileng
Agency: Avatar @avatar_agency
Production Company
Spitfire Films
Director: JT Moatshe / @beat_killa_black_samuari
Executive Producer: Liesl Lategan-Kyriakou / @lieslacefirereal
Producer: Bale M / @baleseng_makola
Production Manager: Relebohile Thianye / @relebohile_thianye
Production Manager: Samora Sekhukhune / @weproducegoodies
Cast Coordinator: Malee Ntsooa / @malee_ntsooa
1st AD: Adriano Franco
2nd AD: Pieter Oosthuizen
𝐅𝐫𝐨𝐦 𝐬𝐦𝐨𝐤𝐞 𝐭𝐨 𝐬𝐩𝐢𝐧 𝐭𝐨 𝐩𝐮𝐫𝐞 𝐚𝐝𝐫𝐞𝐧𝐚𝐥𝐢𝐧𝐞 – 𝐏𝐚𝐮𝐥 𝐑𝐚𝐦𝐚𝐞𝐦𝐚 𝐫𝐞𝐚𝐜𝐡𝐞𝐬 𝐡𝐢𝐬 𝐢𝐦𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞.
As Yaaseen Barnes says, “You think you know extreme?” Well check out Paul Ramaema’s newest work for Lenovo and their Reach Your Impossible Challenge. That’s extreme. 💥
Teaming up with three of South Africa’s top gamers and creators — Baby Daiz, Furious Kitty, and Sibu Mpanza — Lenovo set out to show what the all-new Lenovo Legion Pro 7i is really made of.
Infusing the popularity and mainstream impact of South Africa’s car spinning sub-culture with the world of tech and gaming, Lenovo boldly took extreme gaming to the next level in a livestream on Lenovo’s Legion Gaming Community.🏎️
A move as bold as Paul’s direction. Bringing pace, personality and punch to each of the campaign pieces, Paul ties it all together with sweeping moves, aggressive cuts and a powerful, visual language that underlines the exhilaration of drifting while at the same time gaming on a Lenovo Pro 7i – in the passenger seat!
Extreme? For sure. It’s all about pushing limits, which is precisely how Paul operates. Call Spitfire today and we’ll get Paul to help you reach your impossible too.
CREDITS
Client
Lenovo / @lenovo_africa
Southern Africa Marketing Manager: Casey Lee Sundstorm
MEA Ops Marketing: Mathabe Molepo
Southern Africa Marketing Coordinator: Mmamoagi Moloto
MEA Marketing Manager: Kelly Soma
Senior Account Manager: Caitlynn O’Shaughnessy
Account Executive: Tshego Dithabe
Account Executive: Raiyah Ahmid
Agency
Happy Friday / @happyfriday.creative
Account Manager: Kelsey Volschenck / @kels_volschenk
Executive Creative Director: Jonathan Wolberg
Copywriter: Laeeqah Cassim / laeeqahcassim
Creative Director: Fu’aad Kasu / @fuaadkasu
Agency Producer: Caroline Switala / @linuswitala
𝐓𝐡𝐞 𝐠𝐮𝐢𝐝𝐞 𝐭𝐨 𝐜𝐨𝐨𝐥 𝐥𝐢𝐯𝐢𝐧𝐠 – 𝐚𝐧𝐝 𝐞𝐯𝐞𝐧 𝐜𝐨𝐨𝐥𝐞𝐫 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐧𝐠.✨
It’s the perfect cocktail: Add one part French Riviera style, one part Mzansi attitude and one part Spitfire Director. Blend together with passion and pour into a fresh new commercial for Ice Tropez. The result: An invigoratingly intoxicating experience that’s a classic mix of fun, style and sass.
Celebrating two decades of summer indulgence, Ying-Poi’s work for Ice Tropez captures everything the brand has become known for: effortless cool, summer energy and unmistakable joie de vivre. Ice Tropez is a drink that’s become a lifestyle icon in its own right. And Ying-Poi’s direction perfectly matches its personality, keeping things refreshing, elevated and aspirational — letting the brand’s character shine through without ever trying too hard.
Have a story worth celebrating? Call us today and we’ll get Ying-Poi to create a heady mix of refreshing style for you too.
CREDITS
Client
Ice Tropez / @icetropez.africa
Samka Ndlovu
Daiana Ndlovu / daianandlovu
Keyler Valiatham / @keyler_valiatham
Giselle Kaunda
Khanyisile Ndlozi
Nonhlanhla Nhlapo
Christian O Niel
Agency
Rapt Creative / @raptcreative_agency
ECD: Nicole Ravenscroft / @thegoodraven
Art Director: Sebastian Mhizha / @sebastianmhizha
Producer: Caroline Switala / @linuswitala
Account Director: Kgantshe Tau / @kgantshe_tau
CD: Matthew Bayly
13 years. 105+ awards. One wild journey. 🎉
What started as a leap of faith between @lieslacefirereal and @akthedirector has grown into a production house that makes impossible look like just another Tuesday.
We’re officially teenagers and we celebrated the milestone surrounded by our extended family.
To everyone that has made Spitfire what it is today, THANK YOU!
(Link in bio) 🔥 Spitfire at 13, a production company that grew up its own way 🔥
Thirteen years is a long time in advertising. It’s even longer in production. Which is why Spitfire’s teenage birthday lands with real weight: a fresh reel, a wall of awards, a new generation of women coming up through the ranks, and some of its strongest creative years to date.
Back in Soweto, Tswyza gets into the glam (and the grit) of running a beauty business.✨
In this episode of @santam_insurance ’s Small Business Secrets of Success, he steps into masabatas_beauty_circle. But behind the lashes and liners are legal risks, employee challenges, and the stress of going it alone.
Enter Broker Pam, armed with Santam’s Smart SME cover. Legal protection? Covered. Employee risks? Handled. Peace of mind? Done.
Spitfire co-directors Hloni and Bongani Morgan captured every moment with their trademark stylish transitions, sharp storytelling, and a whole lot of soul.
Ready to glow up your business story? Call Spitfire
#SantamInsurance #secretsofsuccess #Santam.
This week, Tswyza’s in Soweto dishing out the recipe for small business success with Santam.✨
This episode of @santam_insurance ’s Small Business Secrets of Success takes us to a gourmet eatery. But behind the full tables, it’s tough out there - risks of burglary, theft, and everyday curveballs are always on the menu for small business owners.
Luckily, Broker Pam’s got the perfect pairing: Santam’s SME Business Insurance.
Co-directed by Spitfire’s Hloni and Bongani for The Riverbed Agency, it’s got all the ingredients of a great story. Ready to create content that cooks? Get in touch.
#SantamInsurance #secretsofsuccess #Santam
