What purpose does your brand serve? How do you talk to your audience? What’s your color palette & how should it be used? All these questions are answered within your brand guidelines 👋🏽 even if you’re a smaller brand, it’s important to stay consistent with your brand identity & how you’re represented — guidelines will help keep that in check!
In my humble opinion, a consistent visual identity is one of the most effective ways to become a recognizable brand 😉 think of how quickly & easily Nike comes to mind when you see the iconic swoosh or how Mielle Organics stands out on the shelves with their signature hot pink. These are elements of their visual identity!💡
Starting the year with some data 🤓 building trust with your audience is so important when trying to sell something & gain brand loyalty. Think of your favorite brand that you shop with on a regular basis — it’s because you trust them! Consistent branding is one way to help with that (link in bio) 🤭 what are you doing to ensure your audience trusts you? 🧠
This is one of my favorite quotes from the book ‘The Brand Gap’ by Marty Neumeier. Your brand is ultimately defined by how others perceive it — so, are you reaching the right audience & does their perception align with what you want your brand to be? 👀
![️ ️ ️ ️ [photo source unknown]](https://sp1.picnob.com/p/pt_6818192012226652143549_0_62427760e9b5e14a95d4ae5678222468.jpg?o=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&h=a3919d07e40a72a4f7128a9bf7b8a51b)
![One of the many spaces that inspire the Spacebar Studio vibe & mood — cool tone colors & of course the iconic ball chair. [photo source unknown]](https://sp1.picnob.com/p/pt_6870123443183364595225_0_541c6e81b48d7e99a3733081fd258d77.jpg?o=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&h=39107cb13eabf496ff5f68457f449624)
