‘SOFT ROOM’을 주제로 여성복 브랜드 ‘The Lille (더 릴)’
@thelille_official 의 백화점 팝업 VM을 진행했습니다.
브랜드의 여성스럽고 부드러운 이미지를 공간으로 구현하였습니다.
2026년 봄 시즌 컬렉션을 중심으로, 절제된 구성과 부드러운 질감을 사용하여 공간의 분위기를 완성했습니다.
-
Visual Direction & Styling
@sorcreative
Custom furniture & Modeling
@b.a.s.e.s.t.u.d.i.o
Sourced furniture
@andersonc_design
Photography
@longevity.in
Project: Hyundai Pangyo Department Store Pop-up VM
Objective: To spatially articulate the brand’s feminine and soft identity.
Concept: An exploration of softness as form.
The space is composed through muted tones, light-absorbing surfaces, and restrained structures, creating a quiet yet deliberate atmosphere.
Spatial Composition: Each element is placed with restraint to allow the products to emerge naturally.
Fixture Design: Custom hangers and bag display shelves function as primary spatial anchors.
