Thank you to all the beautiful people who attended our workshop at Mousiqa Bil Madina (Music in the City) this weekend ❤️ We were overwhelmed by support and participants and only managed to get a few photos of your beautiful works.
The workshop centred on Lebanese resourcefulness, where making do, repurposing and working with what’s available becomes an everyday practice rather than a choice. Participants worked with pre-embroidered fabric offcuts and scraps to give them a second life.
🥳 We had the best day celebrating Arab culture, music and food!
A special thank you to @fed.square and @habibihafla for having us 💕
You can find @dukkana.hardingst and @soofflash at Mousiqa Bil Madina (Music in the City) Presented by @fed.square and @habibihafla this Saturday May 9 from 3PM - 7PM
🪡🧵We will be hosting a workshop on Lebanese resourcefulness: Repurposing materials workshop
The workshop centres on Lebanese resourcefulness, where making do, repurposing and working with what’s available becomes an everyday practice rather than a choice.
Participants will work with pre-embroidered fabric and leather off-cuts and scraps to give them a second life. Each piece features designs that draw on Lebanese imagery, nostalgia and Arabic script. Rather than focusing on the embroidery process itself, the workshop looks at how these pieces can be reworked and applied. You’ll be guided through turning these embroidered scraps into something functional or personal. This could be a keychain, a bookmark, or something more experimental. Participants are also welcome to bring along a garment or accessory to attach the patches to. No prior experience needed. All materials provided.
🛍️🛒We will also have a stall lots of goodies including, hats, ties, leather bound journals, posters, stickers + more.
❌Please note Dukkana at 99 Harding st will be closed on the day.
Same chef 👩🏻🍳 New Menu with @pey_chi
Soof x Pey Chi’s essentials playlist
💥Launching Wednesday April 29th
🚶♀️Walk ins now welcome every Thursday - Saturday 11am - 6pm at 📍99 Harding st Coburg (@dukkana.hardingst )
@pey_chi 佩绮 (she/her) was born to Chinese-Malaysian-Hakka-Hokkien parents in the month of the lion & the year of the dog. She is a multi-disciplinary artist, born, raised & working in Naarm. She has worked across mediums, including textiles, ceramics, tattoos, painting & more. Her work spans different meanings & inspirations— from her chronic illness to her late dog Booster. Lately it’s been inspired by her cultural heritage.
Embroidery FAQ
Flash designs range from $30–$70
Choose from 7 thread colours
What to bring
Medium to heavyweight garments like tees, shirts, jackets, hoodies, jumpers, jeans, and most pants
Not sure? Bring a few options or message ahead
Hats possible case by case
Avoid textured fabrics like corduroy or ribbing
Good to know
Get 1 complimentary design when you purchase another flash
Garments must be clean and not crinkled
Feel free to bring something unloved, stained, or with a hole
Turnaround
No longer embroidered on the spot
Orders ready within 2 weeks
Collection / delivery
Pick up from Dukkana (99 Harding St, Coburg)
Or opt for postage
See soofflash.com for the flash sheet
🎥 content by @paru_productions
💘Mother’s Day Special💘
Bring your mum and get papped 📸 by the talented @atongatem and then get a matching flash embroidery designed by the wonderful @pey_chi
📍99 Harding St Coburg @dukkana.hardingst
🕐 1PM - 4PM 📆 May 10
👚‼️Don’t forget to bring a garment with you.
‼️Embroidery FAQ
Flash designs range from $30–$70
Choose from 7 thread colours
‼️What to bring
Medium to heavyweight garments like tees, shirts, jackets, hoodies, jumpers, jeans, and most pants
Not sure? Bring a few options or message ahead
Avoid textured fabrics like corduroy or ribbing
Garments must be clean and not crinkled
Feel free to bring something unloved, stained, or with a hole
❗️Turnaround
Orders ready within 2 weeks
❗️Collection / delivery
Pick up from Dukkana (99 Harding St, Coburg)
Or opt for postage
See soofflash.com for the flash sheet
Soof x Pey Chi’s essentials playlist
💥Launching Wednesday April 29th
🚶♀️Walk ins now welcome every Thursday - Saturday 11am - 6pm at 📍99 Harding st Coburg (@dukkana.hardingst )
@pey_chi 佩绮 (she/her) was born to Chinese-Malaysian-Hakka-Hokkien parents in the month of the lion & the year of the dog. She is a multi-disciplinary artist, born, raised & working in Naarm. She has worked across mediums, including textiles, ceramics, tattoos, painting & more. Her work spans different meanings & inspirations— from her chronic illness to her late dog Booster. Lately it’s been inspired by her cultural heritage.
Embroidery FAQ
Flash designs range from $30–$70
Choose from 7 thread colours
What to bring
Medium to heavyweight garments like tees, shirts, jackets, hoodies, jumpers, jeans, and most pants
Not sure? Bring a few options or message ahead
Hats possible case by case
Avoid textured fabrics like corduroy or ribbing
Good to know
Get 1 complimentary design when you purchase another flash
Garments must be clean and not crinkled
Feel free to bring something unloved, stained, or with a hole
Turnaround
No longer embroidered on the spot
Orders ready within 2 weeks
Collection / delivery
Pick up from Dukkana (99 Harding St, Coburg)
Or opt for postage
See soofflash.com for the flash sheet
🎥 content by @paru_productions
The story behind Soof’s good boy, shatir/ shatoor design.
‼️Wednesday April 8 is your last chance to get this design and any other V.7 flash embroidery — walk-ins welcome, no appointment needed for the day.
🇵🇸I am also adding a ‘from the river to the sea’ as a complimentary design when you get any other flash.
📆08.04.26
🕑 2pm - 8pm
📍99 Harding st COBURG
How it works:
👕 Bring your own garment
👩🏻🎨Choose a V.7 flash design
🧵Pick placement + thread colour
🪡 I’ll take care of the embroidery, if it’s quiet I can potentially do it on the spot.
📪Otherwise it will be ready within 2 weeks to be picked up or posted to you.
What to bring:
🪡Suitable garments include medium - to heavy weight t-shirts, shirts, jackets, hoodies, jumpers, jeans, most pants (If you’re unsure bring some options or contact me in advance.
🪡Hats possible on a case by case basis.
🪡Avoid bringing textures like corduroy/ ribbing.
🪡You may bring in multiple garments.
🪡Make sure your garments are clean and not crinkled.
🪡Consider bringing something unloved or with a stain or hole.
See soofflash.com for V.7
Accessibility: The Dukkana entrance is step free and wheelchair and pram accessible. Distance from the tram and bus stops are approx. 150 meters and 220 meters respectively. Guests please note that the restroom and front entrance parking are not accessible.
🎥 Recording and editing by @thesalongrid
I chatted through some of the good sport, bad sport designs with @scamluna_
Wednesday April 8 is your last chance to get this Zidane design and any other V.7 flash embroidery — walk-ins welcome, no appointment needed for the day.
🇵🇸I am adding a ‘from the river to the sea’ as a complimentary design when you get any other flash.
📆08.04.26
🕑 2pm - 8pm
📍99 Harding st COBURG
How it works:
👕 Bring your own garment
👩🏻🎨Choose a V.7 flash design
🧵Pick placement + thread colour
🪡 I’ll take care of the embroidery, if it’s quiet I can potentially do it on the spot.
📪Otherwise it will be ready within 2 weeks to be picked up or posted to you.
What to bring:
🪡Suitable garments include medium - to heavy weight t-shirts, shirts, jackets, hoodies, jumpers, jeans, most pants (If you’re unsure bring some options or contact me in advance.
🪡Hats possible on a case by case basis.
🪡Avoid bringing textures like corduroy/ ribbing.
🪡You may bring in multiple garments.
🪡Make sure your garments are clean and not crinkled.
🪡Consider bringing something unloved or with a stain or hole.
See soofflash.com for V.7
Accessibility: The Dukkana entrance is step free and wheelchair and pram accessible. Distance from the tram and bus stops are approx. 150 meters and 220 meters respectively. Guests please note that the restroom and front entrance parking are not accessible.
🎥 Recording and editing by @thesalongrid
Hello and welcome to Soof. 👋
Soof started about five years ago, while I was finishing my Bachelor of Fashion Design and Technology at RMIT. During my degree, I was introduced to a Barudan industrial embroidery machine and I immediately fell in love with it. It felt like drawing, but with stitches. That idea stuck with me.
I enrolled in the honours program mostly so I could keep using the machine until census date. It was 2020 and the pandemic happened, campuses shut down, and I lost access. I couldn’t stop thinking about embroidery, so I bought a small domestic Elna machine. It was a start, but it wasn’t enough. Not long after, I upgraded to a semi-industrial Brother Entrepreneur machine—the same one I still use today. Since then, I’ve added a second machine and hopefully another fully industrial machine soon too.
The name Soof (صوف) comes from the Arabic word for wool 🐑 and it also doubles as a nickname I was given as a kid —SafSoof.
Soof grew out of a desire not to bring more new things into the world. I didn’t want to be part of an industry that constantly pushes out new products for the sake of it. At the time, my thinking was pretty rigid—very all-or-nothing. I was that annoying person who would tell you you shouldn’t be wearing what you’re wearing.
That approach has shifted. I don’t believe the responsibility should sit with individuals when so many people can only afford what’s available to them. My focus now is on offering an alternative, not moralising. There are already more garments on this planet than we’ll ever need. So instead of constantly buying new, I’m interested in how we can rework what already exists.
Soof invites people to bring in old or unloved garments and give them new life through embroidery. It’s not about never buying new things—it’s about balance. Encouraging people to keep, repair, and reconnect with what they already have.
