There are moments too powerful for memory alone.
So we chase them through light, motion, silence, and time.
66.8 million pixels,
not to capture more image,
but to capture more feeling.
Every texture. Every movement. Every untold story. Rendered with astonishing clarity.
Because true resolution isn’t just what you see.
It’s what stays with you.
Welcome to the Resolution.
Welcome to the A7R VI era - Resolution, Accelerated.
#A7Rvi #SonyAlpha
Taking a closer look at the behind-the-scenes moments of @marlondutoit with the new 100–400mm G Master super-telephoto zoom ideal for wildlife, bird, and sports photography.🔥
ED XA (Extra-low Dispersion extreme aspherical), XA , Super ED, and ED elements deliver exceptional resolution and beautifully smooth bokeh throughout the range with a constant F4.5 aperture.
Four XD (extreme dynamic) Linear Motors provide fast, precise AF and reliable tracking of fast-moving subjects. A lightweight inner-zoom design, advanced stabilisation, professional controls and rugged construction support demanding, long shooting sessions.
For more details, please visit the link in bio.
#SEL100400MC #SonyGMaster #SonyLens #SonyAlpha #SonyAlphaSA
Taking a closer look at the behind-the-scenes moments of @karolinanoreewild with the new 100–400mm G Master super-telephoto zoom ideal for wildlife, bird, and sports photography.🔥
ED XA (Extra-low Dispersion extreme aspherical), XA , Super ED, and ED elements deliver exceptional resolution and beautifully smooth bokeh throughout the range with a constant F4.5 aperture.
Four XD (extreme dynamic) Linear Motors provide fast, precise AF and reliable tracking of fast-moving subjects. A lightweight inner-zoom design, advanced stabilisation, professional controls and rugged construction support demanding, long shooting sessions.
For more details, please visit the link in bio. #SEL100400MC #SonyGMaster #SonyLens #SonyAlpha #SonyAlphaSA
So excited to finally be able to share with you the photos I captured with the new Sony 100-400mm f/4.5 GM OSS lens during the launch shoot for this epic lens! 📸
This is such a nice addition to Sonys line-up, really hitting the sweet spot with the focal range for wildlife photography in the Greater Kruger where we often get quite close to wildlife 🦁
The ability to quick and easy zoom from 100-400mm is incredibly useful to get different perspectives and photo results 📸
All while keeping a constant f/4.5 aperture, and no weight shift or extension of the lens because of the internal zoom 💪
#SEL100400MC #SonyGMaster #SonyLens #SonyAlpha
Welcome to the BRAND NEW Sony A7R6 & Sony 100-400 f4,5 GM 🙌🏼
I’ve had hands-on experience and let me tell you, Sony’s knocked it right outta the park here!!!
A camera capable of 66.8mp’s at 30 frames per second? As if that’s not enough, it has a black-out free shooting, pre-capture & improved Ai autofocus. What else? Glad you asked! 16 stops of dynamic range (what 🤯) and even a brand new battery. I shot scenes the whole day & used only 40% battery power.
The lens? Yes, that’s new too!
100-400mm at a fixed aperture of f4.5, that’s wild! The lens has new autofocus motors, new glass, incredible bokeh, ability to add your filters up front. It weighs less than 1.9kg’s, has internal zoom and is built to G-Master spec! Wild!
Any questions? Drop them down below for me 🙏🏻
You gotta get one, or both. I am, no doubt! This is a massive step forward for @sonyalphasa 🤯🫶🏼❤️
#sonyalpha #A7Rvi #sonyMEA #marlondutoit
ANNOUNCEMENT: Refined by feedback from discerning creators, the α7R VI delivers class-leading resolution and image quality with a 66.8MP fully-stacked Exmor RS™ sensor powered by BIONZ XR2™ with an integrated AI processing unit.
Capture subtle tonal nuance for landscapes, portrait and wildlife, then crop with confidence for large-format output.
When timing is critical, shoot blackout-free bursts up to 30fps with AF/AE tracking, supported by advanced Recognition AF+. Plus, composite and Extended RAW options help you push detail even further.
For more details, please visit the link in bio:
#A7Rvi #SonyAlpha
ANNOUNCEMENT: The 100–400mm G Master super-telephoto zoom, built for wildlife, bird, and sports photography.
ED XA (Extra-low Dispersion extreme aspherical), XA, Super ED, and ED elements deliver exceptional resolution and beautifully smooth bokeh throughout the range, with a constant F4.5 aperture.
Four XD (extreme dynamic) Linear Motors provide fast, precise AF and reliable tracking of fast-moving subjects. A lightweight inner-zoom design, advanced stabilisation, professional controls, and rugged construction support demanding, long shooting sessions.
For more details, please visit the link in bio.
#SEL100400MC #SonyGMaster #SonyLens #SonyAlpha #SonyAlphaSA
ANNOUNCEMENT: The 100–400mm G Master super-telephoto zoom, built for wildlife, bird, and sports photography.
ED XA (Extra-low Dispersion extreme aspherical), XA, Super ED, and ED elements deliver exceptional resolution and beautifully smooth bokeh throughout the range, with a constant F4.5 aperture.
Four XD (extreme dynamic) Linear Motors provide fast, precise AF and reliable tracking of fast-moving subjects. A lightweight inner-zoom design, advanced stabilisation, professional controls, and rugged construction support demanding, long shooting sessions.
For more details, please visit the link in bio.
#SEL100400MC #SonyGMaster #SonyLens #SonyAlpha #SonyAlphaSA
Have you entered yet? 📸
Stand a chance to win a Sony A7CII kit! The compact full-frame camera built for creators who refuse to compromise, paired with a 2-night luxury stay at Aardts Starlit Cabins and a curated Delsey package from Destinations by Frasers. Altogether valued over R80 000 !
Remember the following to ensure your entry is valid!
1. Follow @sonyalphasa , @explore365 , @aardts.co.za , @destinationsbyfrasers
2. Tag a friend on this post and comment "EXPLORE"
3. Check your DMs for the entry link
4. Complete your Alpha Universe registration to secure your entry
Important rules and information:
- Open to South African residents aged 18+
- Employees and immediate family of Sony Middle East & Africa, Screenvision SA, Explore 365, Aardts Cabins, and Destinations by Frasers are not eligible
- Follow all four accounts at entry and for the full competition period
- Entrants must complete registration on Alpha Universe to qualify
- One entry per person (duplicates will be disqualified)
- No third-party or automated entries allowed
The winner will be selected at random from all valid entries submitted via the Alpha Universe registration page once the competition closes on the 18th of May 2026. The draw will be conducted by Sony Middle East & Africa on the 19th, and the winner will be contacted via Instagram DM.
Please note that the winner must respond within 48 hours, failing which an alternate winner may be selected.
This could be the life changing set-up you need for your next adventure 🌍
#GoExplore2026
With the announcement yesterday that a new “R” is on the way, it’s the perfect time to spotlight @williebotesauto creating with the incredible Sony A7RV 📸
Known for its ultra-detailed 61MP sensor, next-level autofocus tracking, and outstanding low-light performance, the A7RV is built for creators who want both precision and flexibility in every shot. A true powerhouse for both photography and filmmaking.
What are you hoping to see in the next R model? 👀
#sonyalpha #shotonsony #setupvsshot
This is your chance to win one of the most exciting photography and travel prize bundles yet🔥
Stand a chance to win a Sony A7CII kit! The compact full-frame camera built for creators who refuse to compromise, paired with a 2-night luxury stay at Aardts Cabins and a curated Delsey package from Destinations by Frasers. Altogether valued over R80 000 !
Built for those who live to explore and create.
How to enter:
1. Follow @sonyalphasa , @explore365 , @aardts.co.za , @destinationsbyfrasers
2. Tag a friend on this post
3. Check your DMs for the entry link
4. Complete your Alpha Universe registration to secure your entry
Important rules and information:
- Open to South African residents aged 18+
- Employees and immediate family of Sony Middle East & Africa, Screenvision SA, Explore 365, Aardts Cabins, and Destinations by Frasers are not eligible
- Follow all four accounts at entry and for the full competition period
- Entrants must complete registration on Alpha Universe to qualify
- One entry per person (duplicates will be disqualified)
- No third-party or automated entries allowed
The winner will be selected at random from all valid entries submitted via the Alpha Universe registration page once the competition closes on the 18th of May 2026. The draw will be conducted by Sony Middle East & Africa on the 19th, and the winner will be contacted via Instagram DM.
Please note that the winner must respond within 48 hours, failing which an alternate winner may be selected.
This could be the life changing set-up you need for your next adventure 📸
#GoExplore2026
