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Sonia Malfa

@sonsoll

VISUAL STORYTELLER 📽 soniamalfa.com @goodcopix
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9 months ago
“Though we each have our own individual journeys—to finding our voice, our place in the world—as women, we all have a shared lived experience, too.” – Sonia Malfa, Director Come behind the scenes with @sonsoll and the talented team that brought ‘The Work Continues’ to life. The film is a bold, raw celebration of the modern female experience—of women unapologetically stepping into their power and facing the challenges ahead. #TheWorkContinues Director: @sonsoll 1st AD: mayersteins DP: @flaviamtz Sound: @ini_vazquez Production: @goodcopix , @buena_noche_st Executive Producer: @heffism Producer: @nikknikknikknikk Post: ralphie_romance, @bethfitzpatrick Creative Director/Writer: @jeffreygoodby Account Manager: @maryford BTS: marionsvelarde Sound Design & Mix: @audioniche_nyc Editor: @jerrychia31 Assistant Editor: Pete Valenti Colorist: @matteo_belletta Composer: @sensei_bueno Production Designer: @cynthiaxcervantes Art Director: @josechugarrido Casting Director: @bastiandelrio Stylist: @itsrobertojohnson Makeup: @liz_jardonmua Hair: @aldo.ek Talent: @fransesantoya Talent: @luluginer Talent: @sietecuervos Talent: @nukhisoz Talent: Mateo Jaques Voiceover: @uzoaduba
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1 year ago
LA SANGRE LLAMA “A poet with writer’s block journeys to the Caribbean, where uncovering a mystical family lineage leads her to reclaim her voice and ancestral magic.”  Photo by @camilafalquez Poster Design by @patricia.encarnacion.c Costume Design by @itsrobertojohnson Makeup Department Head @byalexarivera Hair Department @magdalenaco01 @teresa.mendosa gracias @nalip_org @netflix for the opportunity! Stay tuned to meet the team that made this film possible and follow our journey❤️‍🔥
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11 months ago
❤️ Not a NYWIFT member yet? The time is now! 🎬 The NYWIFT Spring Membership Drive has officially begun! There’s never been a better time to join a community built on collaboration, creativity, advocacy, and connection. For a limited time, NYWIFT is offering special discounted membership pricing for women and nonbinary professionals working across film, television, and digital media. Throughout the month, we’ll spotlight members of the NYWIFT community sharing why this organization matters to them and how it has supported their creative journeys. ⭐ Enjoy a Special Discount on Membership! ⭐ We encourage you to join NYWIFT by June 1. During our Year-End Membership Drive, we will offer: ✅ Half off the initiation fee for new members, $135 reduced to $67.50. ✅ No reactivation fee for returning members - all you will owe are the dues. Go to nywift.org/join or the 🔗 in our bio. (📸 : NYWIFT Member @sonsolll on set)
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8 days ago
🎬 The NYWIFT Spring Membership Drive has officially begun! There’s never been a better time to join a community built on collaboration, creativity, advocacy, and connection. For a limited time, NYWIFT is offering special discounted membership pricing for women and nonbinary professionals working across film, television, and digital media. Throughout the month, we’ll spotlight members of the NYWIFT community sharing why this organization matters to them and how it has supported their creative journeys. This week’s featured member is writer and director Sonia Malfa, who reminds us that filmmaking is an art form built through collaboration. That idea is central to NYWIFT’s mission: bringing together storytellers, creators, executives, crew members, journalists, and artists who believe in supporting one another and building a stronger industry together. Join NYWIFT this spring for networking events, mentorship opportunities, screenings, professional development, advocacy initiatives, and a powerful creative community. ⭐ Enjoy a Special Discount on Membership! ⭐ We encourage you to join NYWIFT by June 1. During our Year-End Membership Drive, we will offer: ✅ Half off the initiation fee for new members, $135 reduced to $67.50. ✅ No reactivation fee for returning members - all you will owe are the dues. Go to nywift.org/join or the 🔗 in our bio. (📸 : NYWIFT Member @sonsolll on set)
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12 days ago
Losing my mother was not only the loss of a parent, but also the loss of an ancestral connection to Puerto Rico through her - the freedom and joy of being in her beautiful yet distant homeland. My childhood memories of playing with mi familia on the beach, of parandas and Three Kings Day celebrations, and of the loving embrace of mis abuelos all live through her. In making this work, I relived the shock of learning of her passing, and the memories near and far that blended into a cacophony of deep sadness and longing. Excerpt from THE UNDERTOW full link in bio.
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8 months ago
Ten years ago today, my beautiful mother, Sonia Malfa Sr., passed away. I feel deeply blessed to have been graced with her love, support, intelligence, adventure, courage, determination, joy, and wisdom. I am proud to carry her name. THE UNDERTOW is a visual poem I directed the year after losing her. The title refers to the current of grief, memory, and loss flowing just beneath the surface of my calm, stoic exterior, like the hidden pull of the ocean tugging at your feet as the waves recede. The film was created as an improvisation - felt rather than written, raw instead of structured. I created it as both a reflection of the grief and memory that consumed me during that time, and as an offering to her spirit. In every frame I tried to hold the weight of absence alongside the radiance she carried in her laughter, her wonder, and her fierce joy for life. In making this work, I came to understand that she would not want me to remain submerged in grief. She would want me to find my own joy again, to carry her light forward, and, in that act, to release her lovingly into spirit. For many years I kept the film private. It felt like a journal entry meant only for my mother and me. But today, on the tenth anniversary of her passing, I feel compelled to honor her memory by sharing it. Love you Mom. Link to full video in bio. And thank you to my inspiring creative collaborators for stepping into the sandbox with me, and for helping me shape grief into memory, and memory into light. Muse and Actress: @nrg.healix Spirit: @florenceblakemourad Writer, Director, Editor: @sonsoll Cinematographer: @lisarinzler Stedicam Operator: @lucasmcgowen Asstant camera and Still Photogrpaher: @smallmediumlee Assiatnat Camera: Richard Francis Martin Sound Operator: Brian N. Joseph Markup Artist: @makeupbygeeta Jewelry by: @l_enchanteur Sequence Dress by: @jeromelamaar Color Grade: @natachaikoli Composer: @amandacomposer
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8 months ago
Congratulations to the Women of Color Incubator fellows! Last week we hosted a special screening of the short films in the fourth cycle at the Netflix headquarters. Proud is an understatement. We are so excited to continue supporting them on their journeys! Check out our amazing fellows! Carolina Costa (“The Feels – Or The Debilitated Condition Of The Reproductive System”) @lunvamor (“Statelines”) @sonsoll (“La Sangre Llama”) @albogold (“Greetings From St. Helena”) @sallyphuongtran (“Love Cycle”). Thank you to @netflix for supporting the program and uplifting women directors! 📸: @jcolivera #WomenOfColorIncubator #NALIP #Netflix
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10 months ago
La Sangre Llama — Directed By Sonia Malfa Photo x @camilafalquez
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11 months ago
👋 Let’s give a warm welcome to new NYWIFT member Sonia Malfa! 🇵🇷 Inspired by nature and myth, @SonSoll is a writer/director who creates visually poetic films that draw from her Puerto Rican roots. 🎬 From music video and commercials to documentary and narrative film, her directing work has been featured in Tribeca Festival, AdAge, Vogue Italia, and won both Webby and Clio Awards. 🎥 Sonia is currently in development on her narrative feature debut, It’s Always Sunni, which was selected for the Gotham Project Market and Film Independent’s Fast Track. 🎞️ Most recently, Sonia was selected for the NALIP/Netflix Woman of Color Film Incubator and the Actors Studio Directors Unit. 🌱 In our interview, Sonia discusses her deep connection to nature, commercial projects, the importance of creative community, and her road trip film – with a twist! Read her full conversation with @darylthebrightestclay at the 🔗 in our bio!
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1 year ago
Thanks @adage !! Congrats to our @goodcopix team and @goodby_silverstein & @argent partners!!
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1 year ago
In a time when many women are feeling the exhaustion, heartbreak, isolation, and anger around our current political affairs, we were inspired to create a film that carries a message of inspiration and empowerment. I was honored to direct this film for @argent celebrating women’s history month in an effort to motivate women worldwide. #intetnationalwomensday In partnership with Jeff Goodby @jeffgoodby , Co-Founder and Co-Chairman of Goodby Silverstein Partners, Director Sonia Malfa @sonsol , and production company Good Company @goodco.tv , we’re excited to bring this spot to life and take a stand while everyone else seems to be taking a seat. We’re so fortunate to have award-winning Uzo Aduba @uzoaduba lend her voice to our film. Talent:  Woman 1: @sietecuervos Woman 2: @luluginer Woman 3: @fransesantoya Woman 4: @nukhisoz VO Actor: @uzoaduba Production Company: @goodcopix   Mexico Production Company: @buenasnochesproductions Director: me Executive Producer: @heffism Producer: @nikknikknikknikk DP: @flaviamtz 1st AD: @mayersteins Gaffer: Mauricio Reys Sound: @ini_vazquez Production Designer: @cynthiaxcervantes Art Director: @josechugarrido Wardrobe Stylist: @itsrobertojohnson MUA: @liz_jardonmua Post Supervisor: @ralphie_romance , @bethfitzpatrick Editor: @jerrychia31 Color: @matteo_belletta Music Score: @sensei_bueno Agency: @goodby_silverstein Creative Director: @jeffreygoodby Account Manager: @maryford Argent: Dave Christeson @ohheydave Sali Christeson @salichristeson #empower #women #womensday #argent #soniamalfa
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1 year ago