🚨 Applications are now open for the 2026 George Reiff Producers Grant.
Sonic Guild will award eight $7,500 grants to working music producers in Austin and Seattle creating new work with artists who could not otherwise afford professional production.
This grant honors the legacy of George Reiff, a beloved producer, musician, mentor, and champion of artists whose generosity and creative spirit helped shape countless records and careers.
Producers are often the invisible force behind great music. This program exists to support the people helping artists bring ambitious work to life.
THE DETAILS:
• Eight $7,500 grants awarded
• Four Austin producers + four Seattle producers
• Supports collaborations with under-resourced artists
• Applications open May 15 – June 12
• Recipients announced July 17
ELIGIBILITY:
• Must live within 100 miles of Austin or Seattle
• Must have produced at least one commercially released full-length album
• Must be actively working on new music projects
Special thanks to the Armour family for their ongoing support in keeping this program alive.
If you’re building records behind the scenes and helping artists make work that otherwise wouldn’t exist, we want to hear from you.
Apply now at SonicGuild.org/ProducersGrant
Photos by Todd V. Wolfson
#MusicProducer #AustinMusic #SeattleMusic
📢Sonic Guild Austin has a new Executive Director: Bobby Garza.
A longtime Austin music and cultural leader, Bobby brings more than 25 years of experience supporting artists, producing iconic events, and building community around live music, from Fun Fun Fun Fest and Levitation to The Drop-In at the Long Center.
“There are only a handful of positions in Austin that are directly impactful to musicians,” Bobby shared. “Sonic Guild has created an incredible model that can be built upon to further help provide avenues for artists to succeed and hone their craft.”
Bobby steps into the role following 18 months of leadership from Dave Verratti, who helped guide the Austin chapter through an important period of transition with care and belief in the mission.
Since 2013, Sonic Guild has invested more than $7.3 million into local music, supporting over 300 bands and more than 1,000 musicians across Austin, Seattle, and Denver.
Join us in welcoming Bobby into this next chapter for Sonic Guild Austin.
Read more in the Austin Chronicle, and come meet Bobby at upcoming member showcases on May 21 and May 30.
#SonicGuild #AustinMusic #SupportLocalMusic #AustinMusicians #LiveMusicAustin
Saturday night at The Goose.
Sonic Guild members gathered at a private Hill Country hideaway above Lake Travis, a place many of our grantees have spent time creating, for a night of music up close with Lemongrass, Caroline Hale, and nolo.
This is the work. Creating spaces where artists and audiences can meet in a real way, where the room stays quiet, the songs land, and the connection is felt.
Membership makes nights like this possible, and supports the artists far beyond the stage.
Join us → sonicguild.org/join
📸: Photos by Bob Blakey
Big news for the indie music ecosystem 🎶✨
Sonic Guild just announced its 2026 Tour Support Grant recipients, backing 22 artists across Seattle, Denver, and our own beloved Austin, TX 🙌
Powered by a community of music lovers, Sonic Guild is flipping the script on how artists get supported. Since 2013, they’ve invested over $7.3M into local music, helping independent artists turn momentum into sustainable careers 🚐🎤
Congrats to all the grant recipients! This latest round of tour grants is another reminder that when fans show up, artists go further.
🎸 Quartery applications for these grants are still rolling, with the next deadline on July 31, 2026
🎶 Want to fuel the future of music? Get involved at sonicguild.org
#SupportLocalMusic #SonicGuild #AustinMusic #SeattleMusic #DenverMusic
Announcing the next round of 2026 Tour Support Grant recipients 🎊
Sonic Guild is supporting 22 independent artists across Seattle, Austin, and Denver as they take their music beyond their home cities and onto the road.
Touring is where momentum happens. It’s also where costs stack up fast. These grants help cover the real things, gas, hotels, vans, the unknowns, so artists can keep going and say yes to the opportunities that move their careers forward.
Seattle grantees: Emi Pop, Packaging, Telehealth, TV Star, Nox Novacula, Meldrop, The Whags, R E P O S A D O, The Jaws of Brooklyn, TeZATalks
Austin grantees: Grocery Bag, Tele Novella, Nik Parr & The Selfless Lovers, CorMae, Billy King and The Bad Bad Bad, Valley Flower
Denver grantees: Frail Talk, look at fiona., Bitchflower, LOBATOMY, The Hip Snacks, Graham Good & The Painters
This is what it looks like when a music community shows up, not just in the room, but beyond it.
Applications are open on a rolling basis, with the next deadline July 31 for tours through the end of 2026. Learn more at the link in bio.
#TouringMusician #SupportLocalMusic #Seattle #Austin #Denver
Last weekend, 700+ people showed up for Austin music.
Together, we raised over $20,000 for local artists and welcomed 15 new members into this community and counting.
We’re keeping that momentum going.
For a limited time, you can join Sonic Guild for $650 (normally $750) and get a full year of membership, supporting artists, live events, and a stronger independent music community in Austin.
We’re also continuing our private concert raffle:
• Every new member is automatically entered
• Existing members can enter by:
– Referring a new member
– Donating in $50 increments
We’re currently at 15 new members. If we reach 20, we’ll unlock a second private house (or office) concert.
Winners will be drawn the week of April 7.
This is what it looks like when a music community shows up for artists.
Join or share the member drive → SonicGuild.org/Austin
#AustinMusic #LiveMusic #SupportLocalMusicians
Moving to Austin, Texas has been so so good to me 🥹 there are moments I’m not sure I made the right decision being here or how it’ll all come together, but something about this city keeps showing me I’m exactly where I need to be ✨
Huge thank you to @sonicguildatx and everyone at Love Your Music Fest — last Saturday honestly felt like a fever dream ❤️🔥 being surrounded by so much love, talent, and genuine community reminded me why I came here in the first place 😭
Grateful for every connection, every conversation, every moment that lead to this set on this stage 🫶🏾
#altrnb #indiepop #atx #sonicguildatx #explorepage
Tour Support Grant Applications close this Friday, March 27 🚨
If you’re a Seattle, Denver, or Austin artist touring now through August, this is direct support to help you stay on the road. Travel, lodging, meals, gear, merch.
Apply now at SonicGuild.org/TourSupport
#TouringMusician #GrantsForArtists
🎤 LOVE YOUR MUSIC FEST — FINAL CALL
This is it — final push for Love Your Music Fest!
Join us for a full day of incredible local music, community, and celebration of the artists that make Austin special.
✨ Grab your tickets, invite your friends, and come out to support the scene!
🎟️ 👈 ticket link in bio
JUST ANNOUNCED + ON SALE NOW ⚡️
🎶 4/1 Sonic Guild Austin Song Circle ft. Daniel Fears, Lew Apollo, Somebody Someone, & Motenko
🎟 Find tickets & info on our website.
A huge thank you to everyone who came out to Pershing Hall for our Emerging Artist Showcase last Thursday. It was a wonderful turnout and such a great reminder of what makes this community so special.
Both Seth Celdrán and Smooth Nature delivered absolutely incredible performances — the room was buzzing all night. We’re so grateful to these artists for sharing their music with us and to all of you for showing up to support them.
It’s not too late to join Sonic Guild for this years programming & to be a part of all the great events we have to come! Link in bio to register/learn more.
📸: beautifully captured by @mikemcks
