The start of 2026 was tough. I wasn’t doing well mentally, and I lost two of my clients.
It felt like the year was off to a rough start.
But when I stopped forcing things and chose to trust the flow, that’s when Youth came.
This project turned out to be so much more than just work. For Youth, we conceptualized strategies for every single song and collaborated with 250+ micro and nano creators.
A heartfelt thanks to
@the__kcr , the producer of the film, for trusting me with complete creative freedom and thanks to
@paarvathaaent &
@kenkarunaas for being incredibly supportive throughout.
From creating content for the songs, to hosting a theatre full of creators for the movie preview, to now organizing Kids Meet & Greet with Ken, this journey has been nothing short of special.
@som.connect started as a small creative agency driven purely by passion. Today, through sheer willpower and ambition, we’re proud to have delivered meaningful and successful campaigns. I’m endlessly grateful for this journey.
Special thanks to:
Nivetha - for being a constant support over the past year with
@som.connect ✨
Tharikha - for her contributions to the movie campaign
Aparna - for helping us with the Kids Meet and greet
I wanted to document this. This one’s close to my heart. 💗
#youth #gratitude #tamilmovie #pr #influencermarketing