Good things come to those who wait. As is true with the much awaited launch of the next iteration of Soif, and as was true for Alexis and Dede for the final iteration of this logo 😆 All silliness aside, I am so beyond proud to be the artist chosen to represent this generation of Soif. Soif is a pillar in the Santa Cruz wine world, where my career has been rooted for a decade. Proud of Alexis and Dede for bringing Soif into the next chapter with us, and thrilled to create the visuals to accompany that evolution. Cheers!
