Happy to have helped bring this one to life in NYC at @Macys ✨
An incredible collaboration celebrating storytelling, fashion, and the spirit of New York with @mgrmgm , @mollyrogerscostumes , and @thedevilwearspradacostumes . Special shoutout to illustrator @steveq212nyc for helping shape the visual world around it.
Loved being part of it. đź–¤
Festival season is all about color, energy, and showing up as your boldest self. Essence brought that energy to Lolla and we helped make it a moment.Â
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From custom glam stations to photo-ready touchups, we turned festival chaos into confidence. Music on one side, mirror on the other. Attendees lined up not just to look good, but to feel good.Â
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Because beauty isn’t the afterthought. It’s part of the main stage.Â
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#SoHoExperiential #EssenceCosmetics #Lollapalooza2025 #FestivalBeauty #BrandExperience
Red Bull Symphonic wasn’t simply a performance; it was a cultural meeting point.
In partnership with Red Bull, we transformed Brooklyn’s Kings Theatre into a space where Afrobeats, orchestral instrumentation, and contemporary stagecraft could coexist, collide, and expand.
From Lagos-X-Brooklyn-inspired photobooths to a symphonic stage built as a visual and sonic installation, every touchpoint was intentionally designed to honor the artist, the communities behind the sound, and the global audience that showed up with love.
Over 2,000 guests experienced something that couldn’t happen anywhere else; not just a show, but a moment in cultural history.
People are looking for experiences that feel more real again. Not just something to post, but something worth being part of. We wrote about why that shift matters and what brands should be paying attention to as experiential continues to evolve.
Read the full piece on our website now!
From billboard to stage.
@Unlikelyeventpod went live for the first time at the Business of Experiential event, and what made it hit wasn’t just the story. It was the room full of brands and agencies hearing, in real time, how one of our Campari experiences came to life—the challenges, the pivots, and how we solved the impossible together.
Stay tuned for the full recording, you’ll want to hear this one.
@rickkiley@jeannevenneri@mechristoffersen
After nine years on the ground at Coachella, @SoHoExp Production Director @jacquitorti has seen what actually works.
There’s no shortage of beautiful builds, but the ones people remember are the ones they’re a part of.
We broke down what’s really happening on the ground and what brands should be paying attention to.
Read the full piece!
@RedBullDance Your Style USA took over New York City this spring, transforming the Brooklyn Museum into a live, unscripted stage.
One-on-one street dance battles. No pre-selected music. No rehearsed routines. DJs drop tracks on the spot and dancers respond in real time. Different styles. No safety net. Just instinct, musicality, and the crowd deciding who moves on.
It’s raw. It’s reactive. And it only works if you can adapt in the moment.
Proud to have helped bring this one to life!
Experience isn’t just part of the marketing mix anymore. It’s the strategy driving it.
Join us at TruNorth for a live recording of @unlikelyeventpod as we get into what experiential actually looks like right now, from shifting budgets to real business impact, and why it’s moving to the center of brand strategy.
Featuring:
@rickkiley@jeannevenneri@mechristoffersen
đź“Ť One Times Square
đź—“ May 7
⏰ 4:30–5:00 PM
From early problem definition to final execution, the way teams work together shapes not just the idea, but how far it can go.
This is where the collaboration process becomes something more than steps. It becomes a system for better outcomes.
We wrote about what collaboration actually looks like, before and after the award.
Read the full POV.
For year two at Cattle Country Music Festival, Texas Special and Shiner weren’t looking for something new; they were building on a clear, proven foundation. The thinking was already in place. What mattered was how to scale it and refine it.
The Texas Special Filling Station returned as a system, not just a build; designed to guide how people moved, gathered, and came back throughout the weekend. From shaded lounges to daily merch drops, every element had a role. Not quantity moments; quality ones.
This is what stronger RFP thinking leads to: work that’s structured to perform, not just show up.
It’s easy to choose the clearest idea, the most polished deck, the story that lands fastest. But experiential doesn’t live in a presentation. It lives in execution, in iteration, in everything that happens once the pitch is over. So what are you actually evaluating?
We broke down how to look beyond the pitch and what signals really matter.
Read the full POV through the Articles link in bio.
When you’ve seen great partnerships, what made them work beyond the idea itself?
There’s a difference between attending an event and moving through one with intention.
At Taste of the Nation, every moment is designed to build on the last, from first bite through dessert. Not more touchpoints; a more thoughtful journey.
With Citi, that structure becomes a way to unlock something deeper; bringing guests closer to the experience and the mission behind it.
When the structure is clear, the experience becomes something more.
